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Outsmarting entropy: Shipping beyond the playbook

Martech

We welcome Will Allen, VP of media and AI privacy products at CloudFlare, to discuss the evolution of content creation and AI in today’s dynamic environment. We explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed.

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How to Sell During a Trade War

SMEI

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

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Google Search Console now lets you set your shipping and return policies

Search Engine Land

Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. Under Shopping choose Shipping and returns. Click Submit.

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When and how to segment your product messaging 

Martech

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” ” That moment sparks belief and begins to shape how they see your product in the context of their world. Embeds your product in their story. This is the desired outcome of effective marketing. References their world.