This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.
Rue La La sold the same products. Suddenly, shoppers werent just browsing. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. Same dresses. Same shoes. They were rushing.
When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.
Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.
alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.
This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Rufus offers: Product recommendations and comparisons.
Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.
AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases.
Artificial intelligence is transforming digital marketing by empowering us to do our best work. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They
If someone searches for your product by brand name and AI provides a link to your site, there’s no issue. But if a user searches for “where to buy a fancy blue sweatshirt” and AI doesn’t showcase your site or your product even though you sell fancy blue sweatshirts that’s a problem. Why does this help?
The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The message: resilience and transformation in the industry will guard against unseen challenges in the road ahead. Brands are testing and learning.
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?
McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. This, in turn, allows retailers to deliver content and products in line with their customer’s expectations.
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.
How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So
Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.
The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. The new format will allow online shoppers to compare different products using criteria they find most valuable. SUBSCRIBE See terms. Why we care.
I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.
The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. By limiting the options to these key choices, it avoids overwhelming shoppers.
Don’t do anything that could damage trust in your brand, company, products or services. Example : Send an interactive email asking subscribers to vote on the next content piece or product feature. Keep the focus on adding value as you guide and encourage engagement. Customers can sniff out insincerity and fakery.
Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.
PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. For the beauty market, making shoppers feel understood and special – pays dividends. But InStory goes beyond visual engagement.
Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.
Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. We’ve already seen above how enterprises will be using composable infrastructures to transform.
The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience. Why we care.
A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. But how do you cut through the noise and connect with customers effectively?
Voice Search: A New Frontier The rise of voice-activated devices like smart speakers and virtual assistants has transformed search behavior. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.”
Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.
pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. The product you know and love is leaps and bounds ahead of where it was just 12 months ago. Repeat shoppers? As a founder, its always a hard answer.
Heres what makes AI agents transformative for customer engagement: Autonomy : They independently analyze data, make decisions, and execute actions to achieve desired outcomes without constant human intervention. It revolutionized productivity by automating tasks like creating content, analyzing data, and running campaigns.
In this blog, were diving into how automating your review collection can transform your business. Most of the consumers do not bother to leave a review post the delivery of the product or service. To attract more shoppers and boost sales, the store could expand its plus-sized collection. Thats a game-changer, right?
Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.
Creativity powers transformation. And transformation yields impactful and sustainable experiences for your customers. . The most progressive is a dramatic evolution of the often-tedious effort to gather audience feedback on films still in production. Creativity gives purpose to intelligence.
Early 2020 saw commerce transform as people transitioned to online shopping by necessity. There’s no magic solution for personalizing individual shopper or subscriber experiences. What elevates one product over another? Want to shine a light on your most purchased products? Showcase your most viewed products.
Capturing even a small portion of these anonymous users can transform your ROI. Purchase Behavior : See which products visitors view, how long they stay, and whether they add items to their cart. Focus on: Time on Site and Pages Visited : Visitors who spend more time or view multiple product pages are more likely to convert.
Youve got products. 81% of shoppers research online before making a purchase. 81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Youve got traffic. And its a must!
What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.
They also provide an opportunity for advertisers to nudge shoppers toward their products. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Integrated screens around the store.
From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. An impressive 3434% ROAS on new shopper campaigns.
It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away.
Thats high-value SEO traffic it can funnel to its product pages. This includes well-thought-out categories such as: Product & Style Fitness Health Plus, the blog covers a wide range of topics in different content formats. Stanley: Adventure & Lifestyle Blog Stanley’s blog goes beyond just talking about its products.
In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products.
The Internet revolution has radically transformed the way people shop for almost everything. A report found that 99% of shoppers read at least one online review before visiting a business. Showcase reviews on key pages like home page, product pages, and checkout pages to build trust at every stage of the customer journey.
Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. User-generated content (UGC) influences 90% of shoppers buying choices Results from a TurnTo study reveal that UGC outperforms search engines.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content