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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 110
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How the Scarcity Principle Can Transform Ecommerce

Hubspot Marketing

Rue La La sold the same products. Suddenly, shoppers werent just browsing. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. Same dresses. Same shoes. They were rushing.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

When consumers search for products online, they might find hundreds or even thousands of options. Smarter search results Companies like Etsy are using AI to show a smaller, better list of products that match the search more accurately. eBay uses visual search capabilities to help customers find products.

Customer 114
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 122
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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Almost any product or service can be commoditized these days. Understand what shoppers really want, and why they buy. Flag product suggestions to consider or content ideas to create. Prompt them for feedback on your products and services. Offer the product they requested. Instead, personalize your promotions.

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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Search Engine Land

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Rufus offers: Product recommendations and comparisons.

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AI-powered martech releases and news: November 21

Martech

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 112