Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases.

Advertising 131

Advertising Advertisers Transform Shoppers 131

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see. "They

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

APRIL 10, 2025

If someone searches for your product by brand name and AI provides a link to your site, there’s no issue. But if a user searches for “where to buy a fancy blue sweatshirt” and AI doesn’t showcase your site or your product even though you sell fancy blue sweatshirts that’s a problem. Why does this help?

Transform 136

Transform User-Generated Analytics Retail 136

Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The message: resilience and transformation in the industry will guard against unseen challenges in the road ahead. Brands are testing and learning.

Transform 122

Transform Shoppers Advertising Advertisers 122

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. This, in turn, allows retailers to deliver content and products in line with their customer’s expectations.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Transform 78

Transform Shoppers Price Retail 78

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

Shoppers 98

Shoppers Transform Retail Price 98

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Search Engine Land

SEPTEMBER 21, 2023

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. The new format will allow online shoppers to compare different products using criteria they find most valuable. SUBSCRIBE See terms. Why we care.

Transform 109

Transform Advertising Advertisers Retail 109

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Backlinko

JANUARY 24, 2025

The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. By limiting the options to these key choices, it avoids overwhelming shoppers.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Martech

FEBRUARY 11, 2025

Don’t do anything that could damage trust in your brand, company, products or services. Example : Send an interactive email asking subscribers to vote on the next content piece or product feature. Keep the focus on adding value as you guide and encourage engagement. Customers can sniff out insincerity and fakery.

Transform 123

Transform Copywriting Email Marketing Shoppers 123

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.

Transform 85

Transform Shoppers Retail User-Generated 85

Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. For the beauty market, making shoppers feel understood and special – pays dividends. But InStory goes beyond visual engagement.

Transform 59

Transform Retail Customer User-Generated 59

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. We’ve already seen above how enterprises will be using composable infrastructures to transform.

Transform 98

Transform Retail Shoppers Price 98

Martech

OCTOBER 6, 2021

The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience. Why we care.

Shoppers 109

Shoppers Transform Advertising Advertisers 109

Vertical Response

OCTOBER 6, 2024

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Marketing Insider Group

FEBRUARY 4, 2025

Voice Search: A New Frontier The rise of voice-activated devices like smart speakers and virtual assistants has transformed search behavior. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.”

SEO 96

SEO Transform Shoppers Analytics 96

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Customers.ai

DECEMBER 19, 2024

pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. The product you know and love is leaps and bounds ahead of where it was just 12 months ago. Repeat shoppers? As a founder, its always a hard answer.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Use Insider

MARCH 26, 2025

Heres what makes AI agents transformative for customer engagement: Autonomy : They independently analyze data, make decisions, and execute actions to achieve desired outcomes without constant human intervention. It revolutionized productivity by automating tasks like creating content, analyzing data, and running campaigns.

Transform 52

Transform Customer Shoppers Customer Journey 52

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Most of the consumers do not bother to leave a review post the delivery of the product or service. To attract more shoppers and boost sales, the store could expand its plus-sized collection. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Management 40

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 93

Retail Shoppers User-Generated Customer Journey 93

Adobe Experience Cloud Blog

APRIL 10, 2020

Creativity powers transformation. And transformation yields impactful and sustainable experiences for your customers. . The most progressive is a dramatic evolution of the often-tedious effort to gather audience feedback on films still in production. Creativity gives purpose to intelligence.

Transform 174

Transform Thought Leadership Shoppers Marketing 174

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. There’s no magic solution for personalizing individual shopper or subscriber experiences. What elevates one product over another? Want to shine a light on your most purchased products? Showcase your most viewed products.

Shoppers 92

Shoppers Retail Transform CRM 92

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Purchase Behavior : See which products visitors view, how long they stay, and whether they add items to their cart. Focus on: Time on Site and Pages Visited : Visitors who spend more time or view multiple product pages are more likely to convert.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketing 98

Customers.ai

JANUARY 3, 2025

Youve got products. 81% of shoppers research online before making a purchase. 81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Youve got traffic. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 69

Gen Z Fashion Transform Food 69

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Integrated screens around the store.

Retail 119

Retail Transform Shoppers eCommerce 119

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. An impressive 3434% ROAS on new shopper campaigns.

Transform 112

Transform User-Generated Marketing Marketers 112

AWeber

JUNE 9, 2025

It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Backlinko

FEBRUARY 10, 2025

Thats high-value SEO traffic it can funnel to its product pages. This includes well-thought-out categories such as: Product & Style Fitness Health Plus, the blog covers a wide range of topics in different content formats. Stanley: Adventure & Lifestyle Blog Stanley’s blog goes beyond just talking about its products.

Shoppers 90

Shoppers eCommerce SEO Transform 90

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products.

Branding 52

Branding Shipping Transform Shoppers 52

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. A report found that 99% of shoppers read at least one online review before visiting a business. Showcase reviews on key pages like home page, product pages, and checkout pages to build trust at every stage of the customer journey.

Customer 64

Customer Transform Shoppers User-Generated 64

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. User-generated content (UGC) influences 90% of shoppers buying choices Results from a TurnTo study reveal that UGC outperforms search engines.

Gen Z 89

Gen Z Social Media Marketing Transform Marketing 89