Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 126

User-Generated Shoppers Manufacturing Promotion 126

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 123

Gen Z Millennials User-Generated Shoppers 123

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. This is “AI for the rest of us.” Processing.

Shoppers 116

Shoppers User-Generated New Technology Price 116

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 118

Content Marketing Customer Acquisition Marketers Marketing 118

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app. Shoppable Ads and Social Commerce By 2025, social commerce will be the dominant way to shop.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Vertical Response

OCTOBER 6, 2024

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. Big mistake.

eCommerce 93

eCommerce Shoppers Transform User-Generated 93

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Ask specific questions : Don’t just ask for general feedback.

Customer 110

Customer Shoppers User-Generated B2C 110

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Repeat Shoppers”).

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Instead of costs going down as production increases, they are going up. launched Simpli.fi

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 111

Price User-Generated Analytics Shoppers 111

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Proof: 80% of Pinners have discovered a new brand or product on Pinterest. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

OCTOBER 8, 2024

The campaign goal We wanted to persuade more people to view and order their personalized products. Prompt 2: I ask Chad to familiarize himself with my client’s company, its products and brand tone of voice. I also asked Chad to list the benefits of my client’s products. We used orders as our success metric. Edit and improve.

Copywriting 130

Copywriting Email Marketing Shoppers User-Generated 130

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform 79

Transform Shoppers Retail User-Generated 79

Rock Content

SEPTEMBER 5, 2023

With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for.

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Customers.ai

JANUARY 3, 2025

Youve got products. 81% of shoppers research online before making a purchase. 81% of shoppers research online before making a purchase. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Youve got traffic. And its a must!

Customer 88

Customer eCommerce Shipping Customer Journey 88

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

SEPTEMBER 8, 2024

For instance, Athletic Greens effectively highlights product benefits in their subject lines, while Cuisinart’s “Pssst…we have a question for you” demonstrates an engaging approach. Features like polls, quizzes, and surveys can significantly enhance user engagement. Businesses can achieve 5.7

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 142

Gen Z Product Retail Millennials 142

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. The platform generated over $2.84 In 2020, Uber generated $14.1 Today, Etsy has more than 60 million active buyers and over 2.5

Food 278

Food User-Generated Shoppers Retail 278

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line? 5 on Capterra.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. Customers can click through groups of images displaying new products, features, FAQs or step-by-step guides.

Branding 90

Branding User-Generated Shoppers Fashion 90

SmartBrief - Marketing

APRIL 8, 2025

As a result, it’s hard to make an impression, which you want to do if you hope to generate leads and turn them into customers. Emotional connection and brand loyalty It may not be top of mind, but people don’t just buy products. Reply to tags and comments, share user-generated content and join in on relevant conversations.

Branding 102

Branding Customer Shoppers Food 102

illumin

MARCH 27, 2025

Now, Meta is introducing new tools and placements that can be used with its AI-powered Advantage+ sales campaigns to optimize performance and provide more ad options for users. Shops ads use AI to optimize Advantage+ sales campaigns, targeting users likely to buy via Facebook or Instagram Shops.

Shoppers 66

Shoppers User-Generated Retail Advertisers 66

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Every anonymous visitor represents a missed chance to connect, convert, and grow your business.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketers 96

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area.

Transform 107

Transform User-Generated Marketers Marketing 107

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Customers.ai

JANUARY 2, 2025

Browsing a product? Post-Purchase Upsells : Suggest complementary products or encourage repeat purchases right after checkout. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Thats where trigger-based email marketing comes in. Abandoning a cart? Leaving a 5-star review?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79