Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog.

Content Marketing 113

Content Marketing User-Generated CRM Social Media Marketing 113

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 86

Social Media Marketing User-Generated Influencer Marketing Customer Journey 86

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Branding 111

Branding User-Generated Place Product 111

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” ” What does this mean?

SEO 100

SEO Finance User-Generated Food 100

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. Augmented Reality: Augmented Reality is an interactive experience where real-world objects are enhanced using computer-generated perceptual information.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertisers 112

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 115

Video Marketing Branding User-Generated Marketing 115

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7% What is Video Marketing?

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. Check that your email, website, and any other key links are updated.

User-Generated 104

User-Generated Education Analytics Thought Leadership 104

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 108

Brand Management User-Generated Marketing Marketers 108

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop. A/B testing is a traditional marketing approach that can work well on social media, too.

User-Generated 95

User-Generated Traditional Marketing Social Media Marketing Branding 95

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. In 2020, overall video creation grew by 135% , and 60% of those business videos were user-generated. Follow the 60/40 rule for pre-production.

Product 136

Product Logistics Manufacturing Fashion 136

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Marketing Insider Group

MARCH 17, 2025

Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization. People use Google every day to find products, services, and solutions. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 72

Market Trends CMO Transform Influencer Marketing 72

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. In five years, many companies will be creating AI marketing campaigns. 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do.

Product 119

Product User-Generated eCommerce Marketing 119

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

JULY 28, 2020

Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages. Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. The same is true for social media users. You can always expand your efforts into different platforms later. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 145

User-Generated Price Communications Branding 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

Marketing Insider Group

MAY 22, 2023

Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. Generate a creative Twitter thread about [topic].

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27