This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Yet, traditional methods like bylined articles, whitepapers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.
Be upfront about your products, services, processes, and business practices. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , whitepapers, webinars, and other forms of brand-centric messaging. Proactively address questions and concerns.
Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.
Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. For example, a whitepaper on marketing trends could become: A blog post covering top statistics. What is content atomization?
These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community. Focus on people, not products In nonprofit marketing, the people they help are front and center. Use stories for marketing Stories are at the heart of nonprofit marketing.
Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Content Marketing Content marketing is another vital strategy.
High-quality content: Ranks better in search results Earns more backlinks Establishes authority in the market Drives sustainable organic traffic Partnering with a term paper writer service can help businesses maintain quality standards while scaling content production. Whitepapers build credibility and generate high-quality leads.
Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, whitepapers and more. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product.
Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.
They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Providing resources like free guides, downloadable content, or direct links to products encourages readers to take action.
Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.
Not only that, they also learn, shop and buy products and services in very similar ways. The same applies to how personality types consume certain content assets (case studies, whitepapers, videos, etc.). People with similar personalities are drawn to work in certain industries, roles and organizations.
In a crowded market, it’s no longer enough to push out product features or ROI claims. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future. They’re more cautious, less engaged and increasingly selective about where they spend their time and money.
It might be a call to action to fill out a lead generation form or an offer to download a whitepaper that helps educate subscribers on your product or service. The most obvious is a promotional ad in the newsletter every newsletter should have one. Even the non-promotional content can help achieve this goal.
Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads.
But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.
In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. This is a great idea for product-centered communities, where it’s crucial that information comes from trustworthy sources. As your community grows, you’ll also want to track conversion rates for different types of actions.
Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. I thought you might enjoy this quick demo on how we’re helping similar companies streamline their workflows.”
Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. So, how do you decode what someone actually wants?
A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Content Downloads: Whitepapers, ebooks, case studies.
A B2B buyer reading your whitepaper might also be scrolling LinkedIn while commuting. Dig deeper: Beyond multichannel and omnichannel: Understanding the optichannel approach Closing thought Connection isn’t a byproduct of presence — it’s a product of intention. Siloed teams and data sabotage true omnichannel.
Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption. We tend to report on ourselves.”
Whitepapers: In-depth reports or guides on the topic with detailed information. Research the Primary Keyword The first step is to research keywords that match your product, service, or business. Case studies: Use real examples to show how your product or service solves problems. Podcasts: Audio shows related to the topic.
Identify target keywords relevant to your business, products, and services. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.
Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?
” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. It’s where your brand’s voice is clearest, your marketing is precise, and your product delivers unique value. Your niche is your power.
Popular Paid Media Channels Google Ads (Search & Display): Ideal for businesses looking to capture users who are actively searching for specific products or services. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, whitepapers, or events.
Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. Key tips to create a content calendar: Plan content around key industry events or product launches.
It helps businesses identify and reach potential clients who need their products or services. Types of content include blog posts, whitepapers, case studies, and eBooks. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.
Helpful resources: Find whitepapers, case studies, and best practices on all things data privacy and security. Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success. And/Or Technology: Advanced filtering for more precise results.
For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. Visits to high-value pages like pricing, product specifications, or case studies typically indicate stronger buying intent than visits to general blog posts or company information pages.
Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Requirements BA/BS or equivalent working experience.
It helps businesses identify and reach potential clients who need their products or services. Types of content include blog posts, whitepapers, case studies, and eBooks. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.
By embracing this strategy, businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources.
AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research.
The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. They are likely more comfortable writing case studies, ebooks and whitepapers. Today, I have a team that handles production, and we are far more topically disciplined. Next, the analysis.
These models can be augmented or fine-tuned to provide specific metadata that is unique to your organization or intellectual property think, for example, about color codes, product IDs or character versions. Learn more about enhancing DAM solutions with generative AI in this complimentary whitepaper from CMSWire and Vertesia.
Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.
Retail brands thrive in this space by aligning products with lifestyle preferencesfor instance, a fitness brand showcasing how its gear enhances workouts through aspirational, lifestyle-focused content. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.
The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Lets walk through the steps you need to get started.
Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship whitepaper. 13:05) Here, Matt connects research directly to product. It’s a bridge to product value. whitepapers and find out how to set the new benchmark for your industry. Book a consult now at animals.co/whitepapers
Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).
I wanted to test this in a real-world setting, so I started with a common marketing task: conducting a competitive landscape analysis for a new product. Usually, this means combing through websites, analyst commentary, product pages, content libraries and even Reddit threads. To conduct deep research, I gave the AI a clear goal.
Don’t forget to think about other marketing formats too, like whitepapers, out-of-home marketing campaigns, one-pagers for events, and so on. Things change, rebrands happen, new products or acquisitions come to light. Or even better: multiple pieces of content. And that’s just digital marketing.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content