article thumbnail

How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

article thumbnail

How B2B Marketers Can Build Brand Trust (and Why It’s Important)

Trade Press Services Newsletter

Be upfront about your products, services, processes, and business practices. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. Proactively address questions and concerns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.

article thumbnail

Content atomization: Maximize ROI by repurposing your best ideas

Martech

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. For example, a whitepaper on marketing trends could become: A blog post covering top statistics. What is content atomization?

article thumbnail

3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community. Focus on people, not products In nonprofit marketing, the people they help are front and center. Use stories for marketing Stories are at the heart of nonprofit marketing.

article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Content Marketing Content marketing is another vital strategy.

article thumbnail

Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

High-quality content: Ranks better in search results Earns more backlinks Establishes authority in the market Drives sustainable organic traffic Partnering with a term paper writer service can help businesses maintain quality standards while scaling content production. White papers build credibility and generate high-quality leads.