Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Mobile responsiveness is non-negotiable for e-commerce success.

SEO

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Using natural language, customers get product recommendations from agents and check out conversationally. Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts.

Retail

illumin

JANUARY 14, 2025

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance.

Gen Z

Sprout Social

APRIL 8, 2025

Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. This has led to 80% of weekly users discovering a new product or brand on Pinterest. This has led to 80% of weekly users discovering a new product or brand on Pinterest.

Shoppers

Buffer Marketing

JANUARY 8, 2025

For example, if you create an enticing teaser video for an upcoming product launch, you can post it across Instagram Reels, TikTok, and YouTube Shorts — just adjusting the captions and hashtags for each platform. Optimal posting times: Your audience's active hours might vary by platform.

Energy

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Standout feature for creators : Creators on LTK can take advantage of the shoppable content integration , allowing them to easily create and share posts that link directly to products. But with so many options available, how do you choose?

Influencer Marketing

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product

Buffer Marketing

DECEMBER 16, 2024

month Link Squeeze E-commerce Free for 100 total links Starts at $10/month SnipIt Free for Shopify stores Free Free Bitly Enterprise link management Limited to 10 links/month Starts at $35/month 1. It automatically imports all your store pages to make creating and organizing short links for your products and other pages super simple.

Price

Martech

SEPTEMBER 23, 2024

If you’re a Salesforce customer, a potential customer, or if you want to keep tabs on whether your current tools and vendors are keeping pace with what Salesforce is up to, keep an eye on what’s next for these products. And, of course, the AI will continuously analyze campaign performance and recommend optimizations based on KPIs.

Transform

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated

Welcome Software

NOVEMBER 11, 2024

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. AI can pinpoint the most promising leads and suggest optimal engagement times, ultimately boosting conversion rates and sales. You can either think of implementing AI narrowly or broadly across your organization.

Transform

Martech

JULY 23, 2025

Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. But while commerce moves at breakneck speed, too many brand playbooks are stuck in the past. They are too slow for today’s commerce environment.

Transform

Martech

APRIL 16, 2025

Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there. Track efficiency metrics such as time saved, cost per acquisition improvements or reduced creative-production overhead. on customers or past campaigns) with partner data (e.g.,

Retail

Martech

JULY 17, 2025

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Use cases include things like answering product questions, guiding prospects through the funnel, or resolving post-sale issues. Now you can visualize it in seconds.

CRM

Marketing Insider Group

JANUARY 20, 2025

Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Blog creation involves brainstorming topics, researching, drafting, editing, and optimizing for SEO. A retail business might hire an agency to help their site rank higher for eco-friendly home products in Tampa.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Optimize your posting times for maximum engagement. Pricing: Starts at $69/month. to maintain a consistent posting schedule.

Digital Marketing

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. Guardrails and human oversight checkpoints maintain brand consistency.

Transform

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Quick Takeaways Voice search optimization is reshaping the way users interact with content. Optimizing for intent goes beyond including keywordsit requires aligning content with the purpose behind searches.

SEO

Martech

MARCH 14, 2025

Identify opportunities for cross-selling and upselling : This is especially useful for companies with multiple business units, ensuring cross-selling opportunities across different product or service lines. Optimizing marketing performance Unified data enables you and other stakeholders to: Reduce time-to-market for campaigns.

Customer

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. The key to removing these barriers — and staying competitive — is using data to understand and optimize their paths. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity.

Transform

Welcome Software

OCTOBER 2, 2024

Let's take a look at how different channels compare when you're looking to optimize growth. Use an eCommerce platform that is easy for your team, user-friendly for your buyers, mobile-optimized, and has B2B features that empower your sales reps. MASTER B2B TAKE. Direct online sales were limited to parts and accessories.

Manufacturing

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis.

Transform

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates.

Gen Z

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. reach, impressions, engagements), building reports, and optimizing content performance. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Image Source Before you can venture into B2B digital commerce, it’s important to understand how the industry is broken down. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce

Sprout Social

JULY 31, 2025

It’s become a foundational ecosystem for product discovery, consumer engagement, conversion and retention. Social media and product discovery Social media is a discovery engine. Specialized algorithms learn what individual users like and can serve up content featuring products that seem tailor made for them.

Gen Z

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Athos Commerce offers AI-driven search, personalization and merchandising capabilities. People use it much more than we expected.

Non-Profit

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. So, you can optimize your site for your target audience and search engines.

SEO

Welcome Software

JULY 11, 2024

In the world of B2B e-commerce, supply chains are everything. We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions.

Logistics

Hubspot Marketing

JULY 16, 2024

Optimize keywords. But, the more keywords you want to rank for, the more time-consuming it is to optimize your article for them. I do a few things with ChatGPT to improve SEO optimization. I asked ChatGPT to optimize a few paragraphs of the same article I used previously. He uses it for research and SEO optimization.

SEO

Sprout Social

JANUARY 24, 2025

UK consumers use social media to discover, research and purchase products. Social commerce is booming in the UK. New AI tools will process data and offer real-time campaign optimization suggestions, providing actionable insights in seconds. Social medias full-funnel potential Social media is no longer just for awareness.

Entertainment

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Operative introduced AOS + OnAir Local, an AI-enabled, cloud-based platform designed for local broadcasters to optimize traditional linear advertising and expand digital revenue.

User-Generated

Search Engine Land

OCTOBER 7, 2024

Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours. A new, game-changing program opens up the frontier of instant commerce – Amazon Today. Studies indicate approximately half of all product searches begin on Amazon. Now there’s another lever to pull.

Logistics

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ✅ Use case: B2B teams tracking first-touch lead gen, e-commerce teams analyzing last-click conversions. The result?

Customer Journey

Welcome Software

OCTOBER 2, 2024

Digital Commerce 360 backs this up , revealing that 70% of B2B buyers find online shopping more convenient than the old-school methods and choose vendors who offer online channels when they’re ready to buy. Where to invest Mobile and Tablet Optimization: A top-notch mobile experience is a must-have. Read the details here.

Manufacturing