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How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Orbit Media Studios

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team. Know your brand.

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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable?

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). They’re customers for life who market your business for you (e.g., Image source ).

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

Make your sale invite-only For certain target markets, exclusivity makes sense.   Un-ignorable marketing idea from: @CAH In 2021, Cards Against Humanity didn’t offer any Black Friday deals They actually raised their price by $5! The move generated a ton of buzz The result?

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Pro Tip: Regularly review AI-generated reports on ad performance.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

To support its brand positioning as trendy and fashionable, Target has paired with high-end fashion designers Rachel Comey, Victor Glemaud, Sandy Liang, and Nili Lotan to offer exclusive branded items for a limited time. Why Target Co-Branding Campaign Works. Image Source. Image Source. Why the West Elm Co-branding Campaign Works.

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What Is Retargeting? How To Set Up an Ad Retargeting Campaign

Hubspot Marketing

List-Based Retargeting List-based retargeting activates once you‘ve gathered users’ contact details, presenting an opportunity for ultra-personalized advertising. The platform identifies users with matching emails and serves them specific ads. Generate awareness. Take this ad I saw today.