Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Most content earns zero attention in the form of links, shares, clicks, or views.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers.   Partner with a local business for a co-branded promotion.     Swap newsletter and social shoutouts to reach new audiences. 

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

DECEMBER 9, 2024

It also promotes a more organized approach to content creation, reducing last-minute rushes and helping to prioritize quality over quantity. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 114

SEO Whitepaper Management Analytics 114

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. In other words, just ask them!

Management 113

Management Whitepaper Promotion Health 113

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Whitepaper 134

Whitepaper Content Marketing Thought Leadership Marketing 134

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Promoting Technical Content Beyond Social Media Creating top-notch technical content is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Marketing Insider Group

OCTOBER 15, 2024

With billions of active users, these social media giants allow businesses to build brand awareness, engage with potential customers, and promote products through eye-catching visuals and videos. LinkedIn’s advanced targeting options allow businesses to reach decision-makers and key professionals in specific industries.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. They should also be willing to collaborate on campaigns, cross-promotion, and content. Providing your audience with deep, actionable insights that they will not get anywhere else.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Instead of offering just one whitepaper, bundle several resources into a single, high-value offer.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Neil Patel

OCTOBER 18, 2021

podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Create a Content Promotional Plan.

Whitepaper 134

Whitepaper Promotion Customer Acquisition SEO 134

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. And an e-book covers a single topic divided up into chapters.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! There are various ways to advertise their tax preparation campaigns successfully.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. This allows them to promote their shows across a new platform while creating a near-endless well of Instagram content. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

SocialPilot

MAY 8, 2025

Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram. Dove, for example, is a brand that promotes real beauty standards. So, if your brand authentically engages its audience, you promote long-term loyalty. Here are the key types of social media audience analysis: 1.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Rock Content

SEPTEMBER 16, 2020

Content Marketing is a versatile marketing strategy that uses various types of content, such as blogs, white papers , infographics , videos , industry reports, case studies , to engage prospective customers, offer them something of value and, ultimately, convert them into a customer. Make sure that your content has a strong takeaway.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Turn this whitepaper into a 280-character Tweet [INSERT WHITEPAPER]. Finally, ask it to create content that promotes the launch in social media posts. Create a LinkedIn post promoting our new online course.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. You need to share your offer, guarantee, promotion, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Published materials.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Welcome Software

MAY 7, 2025

Gains new followers By promoting your content on different channels and platforms, you'll see that additional reach turn into a greater following too, particularly on social media, email newsletters, and video platforms like YouTube. Optimization, don't we just love it? Or even better: multiple pieces of content.

Transform 52

Transform Whitepaper Management SEO 52

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. When you do this, you’re sending the message to potential customers that your business social media page is a go-to source for valuable information, not just another promotional feed. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Marketing Insider Group

APRIL 7, 2020

Start with your customers’ pain points and interests: Too many companies we talk to think that their blog posts need to be self-promotional. Activating your employees to publish and promote content is one of the most effective ways to spread the word about your blog – and your business. Promote Your Blog Posts on Social Media.

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145