Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

JULY 7, 2025

Whether you’re seeking a research paper writer service to help develop data-driven reports or authoritative thought leadership pieces, professional support can ensure your content resonates effectively with target customers. White papers build credibility and generate high-quality leads.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

DECEMBER 5, 2024

The same applies to how personality types consume certain content assets (case studies, white papers, videos, etc.). Even if they don’t bite, you’re not losing credibility by giving them information they may find overly promotional or lacking substance. The 65/75 rule continues to apply based on the industry.

Whitepaper 131

Whitepaper Marketing Marketers Analytics 131

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. In other words, just ask them!

Management 120

Management Whitepaper Promotion Health 120

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Promoting Technical Content Beyond Social Media Creating top-notch technical content is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Marketing Insider Group

DECEMBER 9, 2024

It also promotes a more organized approach to content creation, reducing last-minute rushes and helping to prioritize quality over quantity. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 114

SEO Whitepaper Management Analytics 114

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Marketing Insider Group

OCTOBER 15, 2024

With billions of active users, these social media giants allow businesses to build brand awareness, engage with potential customers, and promote products through eye-catching visuals and videos. LinkedIn’s advanced targeting options allow businesses to reach decision-makers and key professionals in specific industries.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hubspot Marketing

JUNE 30, 2025

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Management 112

Management Inbound Marketing Marketers Marketing 112

SocialPilot

MAY 8, 2025

Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram. Dove, for example, is a brand that promotes real beauty standards. So, if your brand authentically engages its audience, you promote long-term loyalty. Here are the key types of social media audience analysis: 1.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. They should also be willing to collaborate on campaigns, cross-promotion, and content. Providing your audience with deep, actionable insights that they will not get anywhere else.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Welcome Software

MAY 7, 2025

Gains new followers By promoting your content on different channels and platforms, you'll see that additional reach turn into a greater following too, particularly on social media, email newsletters, and video platforms like YouTube. Optimization, don't we just love it? Or even better: multiple pieces of content.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Timing matters.

Transform 97

Transform Marketers Marketing Gen Z 97

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Ongoing engagement Nurture campaigns: Develop email campaigns that provide valuable content and updates without being overly promotional.

Customer 105

Customer Whitepaper Thought Leadership Customer Journey 105

Set Up

FEBRUARY 25, 2025

Sometimes opportunities are out of your control, but what you can control is how you position and promote your philosophies and thought leadership to the public. Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

SocialPilot

MARCH 26, 2025

Google Trends and social media hashtags work magic in identifying trends and promoting conversations, respectively. 73% of marketers believe this approach promotes deeper customer connections and brand memorability by 22X , improving content shareability.

PR 45

PR Whitepaper User-Generated Advertising 45

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Share your content on social media, promote it through email marketing, and consider partnering with other businesses or influencers in your industry to reach a wider audience.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Why Argil Is Useful You upload a short training video and then use your AI clone to generate clips that teach, promote, or entertain.

Product 110

Product Marketing Marketers Entertainment 110

Customers.ai

JANUARY 2, 2025

While broadcast emails are great for announcements or promotions, trigger-based emails excel at delivering relevant, timely content that drives engagement and conversions. Can trigger-based email marketing be used for B2B businesses?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies).

Real Estate 59

Real Estate Transform User-Generated Education 59

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. However, PPC may not always be the most efficient approach for custom-engineered systems.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

SocialPilot

APRIL 23, 2025

In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. B2B marketing analytics is data that helps you understand your product, service, and/or audience.

Analytics 72

Analytics Customer Acquisition CRM Marketers 72

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. You need to keep up with fast-moving trends, plan seasonal or holiday promotions in advance, and always have something engaging ready to go.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. You need to keep up with fast-moving trends, plan seasonal or holiday promotions in advance, and always have something engaging ready to go.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Backlinko

MAY 31, 2025

Further reading: How to Promote Content on Social Media 1/3 User-Generated Content User-generated content (UGC) builds authentic social proof for your brand and saves production time. It racked up 200 reactions and 56 reposts, and it includes a link to the study for those who want the deep-dive version.

User-Generated 91

User-Generated Analytics Whitepaper Management 91

Litmus

DECEMBER 2, 2024

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Riley Westbrook: Editing AI to Keep It Real What he did: Riley Westbrook, who runs Valor Coffee with two friends, used AI to help draft promotional copy for their Friday office delivery service.

Copywriting 111

Copywriting Branding User-Generated Communications 111

Welcome Software

MAY 12, 2025

Example prompt : "Give me 10 social media post ideas for a sustainability-focused fashion brand promoting a new spring collection" Content repurposing One of the best uses of AI is squeezing more value out of existing content; we call it squeezing the marketing lemon. Using AI for social media content (and beyond): What's next?

Transform 40

Transform Energy Whitepaper User-Generated 40