Remove pt insights social-media-analytics
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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

PR 78
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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Questions I ask Kate Bradley Chernis: [00:57] Exactly how did you go from DJ to business founder? [06:06]

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

Gen Z 97
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11 of the Best Influencer Marketing Tools

Hootsuite

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Discover the age, gender, and language of your biggest fans.

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11 of the Best Influencer Marketing Tools

Hootsuite

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Discover the age, gender, and language of your biggest fans.

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TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

Hootsuite

If you’ve been sleeping on your social media SEO strategy , this blog is for you. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results–this includes results on TikTok, as well as Google. Fancy that!

SEO 114