Sprout Social

SEPTEMBER 17, 2024

Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. More opportunities for strategic content planning Publishing different types of Stories (e.g., Schedule the Story.

Social Media Marketing

Marketing Insider Group

OCTOBER 7, 2024

Content published on your website or social media will continue working for you long after it’s been created. You control who sees the ads and when, giving you the power to boost exposure in a targeted way. For brands with specific, time-sensitive goals, paid media is the way to go.

Branding

Martech

NOVEMBER 6, 2024

According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. Timing (35%): What time a post is published plays a crucial role in its performance. What makes content go viral? Themes (25%): Specific narrative archetypes drive greater impacts.

PR

Orbit Media Studios

OCTOBER 30, 2024

Impact to creators: …And if users move away from the platforms, will the creators who publish original content lose their incentive to write and record? Impact to the LLMs: …And if creators stop publishing the good stuff, what will the AI use as training data? They publish things that are memorable and stay top-of-mind.

SEO

Buffer Marketing

JULY 24, 2024

Yes, automation also makes you more efficient and reduces the scope of human error (like forgetting to press “Publish”). 3: Use social media scheduling tools to publish your posts This is the easiest and most common social media task to automate. Match it with your learnings from social listening tools. The problem?

Social Media Marketing

Buffer Marketing

MARCH 26, 2025

By the time the Camp was over, I had published 25 posts in 31 days. This revealed valuable patterns: Posts published after 2 p.m. Optimize your posting schedule My data revealed that posts published between 9 a.m. I led and participated, sharing resources and prompts. I went for videos on LinkedIn five to seven days per week.

Transform

Martech

JULY 12, 2024

Everyone’s a publisher Marketers and brands must recognize the media, news sites, publishers and even influencers as competitors. Tell your story online through your owned assets before other online publishers define your narrative and consumer journey for you. They may also lose control of their own narratives.

Branding

Marketing Insider Group

JULY 24, 2024

7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience. Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics.

Content Marketing

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? Posts published around 6 am on Sunday, and 8 am on Wednesday and Saturday seem to generate the highest engagement. How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? That’s where social media benchmarks come in.

User-Generated

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. Here's what you need: Have 150+ followers : To begin publishing a LinkedIn newsletter, you must have at least 150 followers or connections. Why publish a LinkedIn newsletter?

Analytics

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). More on “how” later. Who is Google Consent Mode for?

Law

Scoop.it!

OCTOBER 31, 2024

million new blog posts published every day. For example, one easy way to point out everything your brand does better is to publish a long-form blog post that compares your service to its alternatives — like in the Best Unlimited Video Editing Services article by Vidpros. Just consider the fact that there are 7.5

Marketing Strategy

Buffer Marketing

FEBRUARY 26, 2025

To maintain consistency across social networks, images in the queue and calendar views still appear in 1:1 format, but this does not affect how they are published on Instagram. Use the right-side preview in Buffer to check how your post will look when published.

Social Media Marketing

Hubspot Marketing

DECEMBER 10, 2024

Thanks to lean processes, startups can be reactive and publish faster. The first step to ranking in Google is identifying relevant keywords and publishing content around them. Any piece of content that you publish on your website should feel totally authentic to your brand. You need to consider your values, USPs, and audience.

SEO

Martech

DECEMBER 16, 2024

You should add two more layers: content creator and publisher optimization. Evaluate credibility at the content, creator and publisher levels. Consider the fate of the keywords meta tag : search engines stopped accepting publishers as the single source of truth for keywords long before it was officially abandoned in 2009.

Transform

Marketing Insider Group

JANUARY 6, 2025

Regularly publishing blogs expands your websites keyword footprint, giving you more opportunities to attract traffic. Publishing posts that answer questions, educate, and engage readers creates lasting connections. Search engines prioritize websites offering consistent and useful content.

Inbound Marketing

Martech

OCTOBER 24, 2024

Use cases related to publishable content and social images are most frequently tried and stopped. This aligns with publishable content being the most tried and abandoned use case. Many sales (green) and data-related (blue) tasks have yet to be widely adopted.

Copywriting

Search Engine Land

JULY 11, 2024

Publishing original research improves your position as a thought leader, building trust and authority with your audience. Take action: Publish the original research The value of this research is not only in informing your SEO strategy moving forward but also in the completely unique and original content itself.

Whitepaper

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Why we care.

Advertisers

Buffer Marketing

JANUARY 7, 2025

But OpusClip streamlines the process by using AI to turn long-form videos into shorter clips that are ready to be published on social media. Built specifically for creators, beehiiv helps you write and edit newsletter content, making it easier to maintain a consistent publishing schedule. The cool thing is you get a lot of control.

Price

Search Engine Land

OCTOBER 2, 2024

These ad types are specifically designed for products sold through Vendor Central, Seller Central and Kindle Direct Publishing. Kindle Direct Publishing. Kindle Direct Publishing (only when you have at least three unique titles under a single pen name). Sponsored Brands. Sponsored Display. Available platforms : Vendor Central.

Advertisers

Buffer Marketing

FEBRUARY 27, 2025

it doesn't cost me anything to publish," said Fio Dossetto, who writes the content marketing newsletter Content Folks. "That Consistency can be a struggle : Many Substack writers start strong but struggle to keep up with their publishing schedule. You can create an account and publish your first post in minutes.

Promotion

SocialPilot

OCTOBER 20, 2024

Once done, you don’t need to open Instagram to publish or schedule your posts; you can create, schedule, and publish directly from SocialPilot. You can create detailed reports of your Instagram performance, helping you track engagement, reach, growth, best-performing content, and more.

User-Generated

Marketing Insider Group

SEPTEMBER 2, 2024

Publish these versions at different times or on different days. To determine the ideal content length for your audience: Consider testing different lengths. Create two or more versions of a post on the same topic: one shorter, more concise, and another longer and more detailed.

Content Marketing

Marketing Insider Group

FEBRUARY 3, 2025

It outlines what to publish, when to post, and who will create it. Calendars prevent lapses in publishing, improve coordination, and help balance diverse content types. Publishing frequent but shallow articles erodes trust. This approach creates a natural progression of ideas, building a cohesive narrative for your audience.

Thought Leadership

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. OpenAI today announced SearchGPT, its long-awaited search product.

User-Generated

Hubspot Marketing

JANUARY 8, 2025

Content development and publishing: This includes establishing a content cadence , building a content calendar , writing content and creating multimedia content (e.g., audio and video), and scheduling/publishing content. The rest of the budget was used to maintain our regular publishing and reporting schedule throughout the year.

Social Media Marketing

Hubspot Marketing

DECEMBER 12, 2024

For instance, if I stage an article for publishing in the HubSpot CMS, anyone on my team with the right permissions can go in and leave comments or make edits to it. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. With Google’s antitrust jury trial underway, Google claimed the U.S. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6

Retail

Martech

DECEMBER 5, 2024

This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. Pantheon launches content publisher for Google Docs : This add-on uses Google AI to offer content summaries, SEO suggestions, and advanced search functionality within Google Docs.

Food

Martech

DECEMBER 12, 2024

Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. Initial experiments can fail, but its an iterative process to ensure systems are properly trained and produce the right outcomes. Those considered AI Emergents have an even higher failure rate, at 20%.

Transform

Hootsuite

JULY 26, 2024

For social channels, they focus on Facebook, where you can analyze engagement based on post type, post length, and time published. (The number you can add varies depending on your Hootsuite plan.) BuzzSumo tracks key competitor metrics across the web.

Analytics

Sprout Social

NOVEMBER 25, 2024

Step 2: Compose your Instagram Reel Once you’ve connected your profile, click Publishing on the left to open Sprout’s social media calendar. Select the Instagram profile you want to publish to from the drop down menu. Step 4: Tap Done and add Mobile Publisher Notes. You can switch between list, week or monthly calendar views.

User-Generated

Martech

DECEMBER 16, 2024

Collaborate with partners Align with publishers, platforms, and industry groups to ensure consistent data and measurement practices. Standardize internal data Review and refine the data you collect to ensure its accurate, consistent, and actionable. Normalize and unify data across platforms to create a reliable foundation for analysis.

Transform

Backlinko

DECEMBER 5, 2024

Publish High-Quality Localized Content Localized content is content thats tailored to a specific geographic audience by adapting language, cultural references, and regional preferences. For example, a restaurant could publish a blog post about popular local food festivals.

Search Marketers

Orbit Media Studios

NOVEMBER 13, 2024

It shows the changes over time in article length, publishing frequency and marketing challenges. We found no differences at all in publishing frequency, use of images or the use of AI. Don’t publish without quotes from sources. They pitch and publish on other blogs. Never write and publish the same day.

Marketers

SmartBrief - Marketing

FEBRUARY 3, 2025

Certain legitimate content categories, including news, became collateral damage, with publishers unfairly penalized by rigid keyword filters. Meanwhile, friction between brands and publishers intensified, as one side sought make goods for disqualified inventory and the other faced constant revenue clawbacks.

Branding