Martech

DECEMBER 12, 2024

CEOs say genAI is a top investment priority despite uncertain economic conditions, per KPMG research. Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. Determine a training and hiring plan to ensure you can translate your strategy into action.

Transform

Martech

APRIL 17, 2025

This differentiation should be rooted in primary research insights and highlight how your offering addresses specific customer challenges and opportunities. To maximize the relevance of value assessments, leaders must understand what drives value for their target segments through primary research and owned insight.

Customer

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. But need to research more about, first, what’s new and specific to B2B and, second, whether they are really adding value.

eCommerce

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. Research: They begin investigating potential solutions. Conduct customer research. Map core journey stages. Consideration: They evaluate specific vendors and products.

CRM

Search Engine Land

JULY 18, 2024

Back in February, Monash University data researcher Jathan Sadowski described it as “Habsburg AI,” or “a system that is so heavily trained on the outputs of other generative AI’s that it becomes an inbred mutant, likely with exaggerated, grotesque features.”)” Generating content ideas. Proofing the content.

B2C

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).

B2C

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. Why are there differences?

B2C

Martech

NOVEMBER 8, 2024

The platform serves as an excellent research resource throughout the B2B buying process, allowing you to engage at every stage: Identifying the problem (awareness). Evaluating fit (research). This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience.

Gen Z

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech. Wouldn’t that be a positive outcome? Email: Business email address Sign me up! Processing.

B2C

Martech

MARCH 17, 2025

ChatGPT debuted its research preview on Nov. 55% of respondents) use genAI for conducting research. Consumers research both sectors extensively before making a decision. The top use cases amongst AI users include: General research, 54% of respondents. Email: Business email address Sign me up! Processing. retail sites.

Retail

Vertical Response

NOVEMBER 10, 2024

Research suggests that sending emails two to three times per week often maximizes engagement, whereas sending fewer emails can decrease interaction. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing

The CMO Survey

NOVEMBER 12, 2024

Other research shows that while this “marketing myopia” may seem to solve the earnings deficit, it causes long-run problems and investors realize the negative effects of these marketing cuts and adjust their valuations accordingly. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. AI SEO tools These AI tools streamline your SEO research and content optimization process to help you rank better on search.

Price

The LeadG2 Blog

SEPTEMBER 24, 2024

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process.

B2C

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Email: Business email address Sign me up! Processing. See terms.

B2C

Martech

JULY 22, 2025

How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. Consider these everyday realities: A customer who abandons a cart may be researching on another device. The line between B2C and B2B is vanishing. and consumer mode after hours.

Gen Z

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. saying they never use it professionally.

Gen Z

Martech

APRIL 28, 2025

Researches extensively before making contact with sales teams. Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. Today’s B2B buyer: Is digitally fluent.

Transform

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate.

Marketing Plan

Marketing Insider Group

JANUARY 20, 2025

Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. B2C audiences are emotional and impulse-driven, focusing on personal needs and desires. In contrast, B2B audiences take a research-driven approach, seeking solutions to business challenges. Lets break them down.

B2C

Litmus

DECEMBER 24, 2024

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. Embrace generative AI for efficient content creation According to our State of Email Innovations research , 60% of marketers use ChatGPT for AI tasks.

B2C

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce

Martech

APRIL 2, 2025

Identifying your top competitors may seem straightforward but often requires more research than expected. However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research.

CRM

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. saying they never use it professionally.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Perform competitive research to understand what’s happening in the market, and incorporate your findings into each campaign for better results. Research and analytical skills. Likewise, content marketing ranked in the top three for B2C. BA/BS is a plus, but is not required.

Management

Hubspot Marketing

FEBRUARY 25, 2025

Its different from a B2C persona, where youre researching demographic data like age and income level or interests. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Start by defining your buyer persona.

Transform

Neil Patel

JUNE 25, 2025

Research conducted by me and my team found that it accounts for a significant portion of income across the whole spectrum of company sizes. My research shows that banner ads are the least trusted of all paid media formats, underperforming search and influence ads significantly. Social media ads aren’t just for B2C brands, either.

User-Generated

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Biosciences company Create customer audience segments that target websites where you’ve published research or articles, such as BioScience. That’s a missed opportunity. It comes from testing.

Gen Z

Sprout Social

DECEMBER 12, 2024

the first result tells social marketers to post about products, services and research developments. The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies.

Gen Z

Sprout Social

JANUARY 22, 2025

The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. For example, how often do you plan to post and when?

Marketing Strategy

Chief Martec

MAY 2, 2025

You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% Overall, 42.7% It’s the 20.8%

B2C

Kuno Creative

JULY 31, 2025

We’ve routinely brought up the increasingly blurred lines between B2B and B2C buying experiences, and that resonates on the industrial front. Yes, their sales cycle tends to be longer, with a thorough research and evaluation phase involving multiple stakeholders.

Manufacturing

Neil Patel

JUNE 17, 2025

Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. The data is clear: it costs 15 to 22 times more to acquire a new customer than it does to retain an existing one, according to research by Brand Keys. Plus, the cost to acquire new customers keeps rising.

Branding

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. In both B2B and B2C interactions, a simple follow-up can go a long way.

Management

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. But, they are involved in helping decision-makers research vendors and make recommendations. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. And, soon enough, Gen Z will be in charge.

Gen Z