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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 105
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. If you don’t know who you’re talking to, how can you ever say the right thing? Your mind is ready. Your body is ready.

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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Marketing

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. Here's how: Unfilled positions.

Energy 112
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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. It’s both, isn’t it? There’s always room to grow.

Transform 196
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How to make the most of your marketing work management solution

Martech

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. By automating project templates, assigning tasks and setting due dates based on project start or due dates, teams can save time and avoid mistakes.

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How to overcome the top 3 objections to YouTube video ads

Search Engine Land

They’re not sure how to get started. When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance.

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A Beginner's Guide to Social Media for Solopreneurs

Buffer Marketing

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. How can you streamline the process?