Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. (e.g., Shifting eyeballs.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 126

Thought Leadership Transform Communications Branding 126

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

Copywriting 115

Copywriting User-Generated Advertising Advertisers 115

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media Marketing 94

Social Media Marketing Key Performance Indicator Influencer Marketing Management 94

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. For many, Linkedin became the defacto ABM platform. Including LinkedIn. Moving Your LinkedIn Campaigns Beyond ABM For years, ABM has been the hot buzzword. Let’s get into it. And look, I got it. Now, here’s where it gets fun.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Showcase expertise: LinkedIn is an online resume and portfolio highlighting your work history and domain expertise.

Thought Leadership 103

Thought Leadership Inbound Marketing Promotion User-Generated 103

Search Engine Land

JANUARY 18, 2024

Be creative and resourceful in the way you’re engaging your audience. Check network and audience settings on all platforms Along with Search and Google Video Partners, which show ads off the YouTube platform, Meta and LinkedIn can show ads on off-platform, third-party sites.

User-Generated 115

User-Generated PR Advertising Advertisers 115

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media Marketing 117

Social Media Marketing Price Marketing Marketers 117

Jeff Bullas

MARCH 1, 2023

This depends on your goals, your traffic-handling capabilities, your audience and your resources. There are many social media platforms to choose from aside from Facebook, including: Twitter LinkedIn MySpace YouTube FourSquare Blogger Flickr …and it’s possible, sometimes even preferable, to choose more than one.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Analytics 114

Analytics User-Generated Education Management 114

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Thought Leadership 124

Thought Leadership Analytics Branding Promotion 124

Search Engine Land

SEPTEMBER 8, 2023

For example, consider targeting by: Job and company industry, seniority, and company size on LinkedIn. Microsoft Ads Pros Has all the same benefits as Google Ads, plus the ability to get even more specific with a handful of LinkedIn-based targeting options like company, industry, and job function.

Advertising 132

Advertising Advertisers Transform Analytics 132

Hubspot Marketing

APRIL 10, 2023

BeReal (313%), Twitch (29%), LinkedIn (20%), and TikTok (16%) saw the most growth since last May. LinkedIn Between May and January LinkedIn grew 20% amongst consumers we surveyed, boosted by Boomers. Check out the video below for some tips on how to get started or improve on your current LinkedIn strategy: 4.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Hubspot Marketing

FEBRUARY 28, 2024

My LinkedIn feed feels pretty reflective of this data given the number of people who are “Open to Work” after a layoff or ready for a career change. Luckily, there are tons of free resources, like HubSpot Academy , that are available to help you level up your professional skill set. Keep your LinkedIn and resume updated.

Promotion 106

Promotion Place Branding Marketing 106

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients. Follow @illuminHQ

Advertising 105

Advertising Advertisers Branding Shoppers 105

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

User-Generated 61

User-Generated Analytics Price Customer 61

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.

Transform 116

Transform User-Generated Thought Leadership Copywriting 116

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. I'll cover: What is a LinkedIn endorsement? Here's how: 1.

Thought Leadership 108

Thought Leadership Copywriting Education Email Marketing 108

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5 million followers, and then redistributing through other platforms.

Pharmaceutical 128

Pharmaceutical Thought Leadership B2C Social Media Marketing 128

Search Engine Journal

JANUARY 19, 2022

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal.

Marketing 124

Marketing Marketers 124

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

APRIL 20, 2023

He is also founder of ConvinceAndConvert.com, one of the world’s most popular online resources for marketers and business owners. LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director.

Customer 112

Customer Non-Profit Transform Thought Leadership 112

Neil Patel

AUGUST 19, 2021

Keyword Research Resources: Keyword Research: How to Do It, Tips, Tools & Examples Ubersuggest: Free Keyword Tool. SEO Blogging Resources: How to Rank a Blog in Google’s Top 10 Search Results How to Write a Blockbuster Blog Post in 45 Minutes 7 Things First Time Bloggers can do to Create Industry-Leading Content.

SEO 145

SEO Marketing Marketers Whitepaper 145

Martech

APRIL 29, 2024

Having adequate resources was also cited as a challenge. Scott Brinker already addressed this one on LinkedIn , and he didn’t need to use many words to do so. The first curious finding of the latest survey is that nearly 25% of the CMOs said their teams aren’t using any marketing technology.

CMO 82

CMO Management Marketing Marketers 82

Animalz blog

MARCH 21, 2024

The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. Lattice, an employee engagement platform, is a great example.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Sprout Social

DECEMBER 5, 2023

Explore new hiring pipelines According to recent research from LinkedIn, Latino members are much more likely to exchange connection invitations with other Latino members. As LinkedIn continues to grow as a candidate sourcing channel, hiring decision makers should take a closer look at their networks.

Millennials 122

Millennials Education Social Media Marketing Management 122

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

User-Generated 129

User-Generated Promotion Analytics Management 129

Hubspot Marketing

FEBRUARY 16, 2023

LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing. Over 750 million professionals use LinkedIn for networking, career advancement, and more. Conducting extensive research to understand your audience.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

OnPassive Marketing

NOVEMBER 24, 2023

Additionally, we’ll provide several tips and resources for marketers to stay informed about the latest developments in AI for marketing that captivate audiences and maximize engagement. Content Generation and Automation Content creation can be a resource-intensive process.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

APRIL 17, 2024

You want them to set it up through GTM so they can put in their Facebook pixels and their Google Ads conversion pixels and their LinkedIn conversion pixels and all of those things, but it’s another step, and it’s already complicated enough just getting them to put Google Analytics on a site. You want them to set it up right.

Analytics 113

Analytics Price Transform Marketing 113

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 91

Gen Z Branding Influencer Marketing Fashion 91

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” And it’ll make you more likely to swallow high CPCs (hello, LinkedIn) if the resulting leads carry enough value. In contrast, analysis that incorporates back-end efficiency suggests you should dial up LinkedIn Prospecting instead.

CRM 122

CRM eCommerce B2C Analytics 122

Search Engine Journal

JUNE 27, 2022

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.

Advertising 92

Advertising Advertisers Marketing Marketers 92

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

Energy 106

Energy Marketing Marketers Direct Mail 106

Search Engine Land

OCTOBER 3, 2023

Without OCT, your advertising campaigns simply let increasingly powerful algorithms (Google, Facebook, and LinkedIn) find audiences likely to take a conversion action. Google, Facebook, and LinkedIn all have a 90-day window to get data back to the platforms (Google’s window starts at the time of the click.

CRM 116

CRM Advertising Advertisers Customer Journey 116

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. People are also using social media to learn about and purchase products.

Retail 112

Retail Branding Place Marketing Strategy 112