Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests.

Whitepaper 104

Whitepaper User-Generated eBook Health 104

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Health 140

Health Advertising Advertisers Communications 140

Hubspot Marketing

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis. When a Crisis Descends, Pause Before Planning. Creating New Content in Times of Crisis.

Content Marketing 141

Content Marketing Marketing Marketers Communications 141

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Management 102

Management Social Media Marketing Communications Analytics 102

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Take into consideration the cost of tools, resources, employees and contractors.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

User-Generated 101

User-Generated Social Media Marketing eCommerce Communications 101

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Management 101

Management Communications CMO Digital Marketing 101

Hootsuite

MARCH 18, 2020

Now, more than ever, social media represents an unprecedented way to reach people, coordinate government responses, and keep businesses close to their customers during this disruptive time. Train your team on social marketing on YouTube. So we’re planning an experiential virtual conference for the summer.

Food 143

Food Health Education Management 143

Sprout Social

SEPTEMBER 23, 2021

People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm. They create a wealth of social data that can be used to inform how we respond to future natural disasters. Understanding the #TexasFreeze with social listening .

Food 112

Food Industry Insights Management Communications 112

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf. Imagine each post sandwiched on social: ??

Retail 143

Retail Non-Profit Promotion Finance 143

Hubspot Marketing

JULY 15, 2022

The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other. You want to extend your media reach. When you hire a PR firm, you not only access new ideas, perspectives, and expertise — you also work with people who have relationships with key contacts in the media.

PR 123

PR Management Communications Promotion 123

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Entertainment 145

Entertainment Retail Health Communications 145

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Transform 115

Transform Branding Management Education 115

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Branding 132

Branding Health Analytics User-Generated 132

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Communications 128

Communications Finance Health Management 128

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Businesses Grow

JANUARY 9, 2023

Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. 4) Distinctive value.

Health 141

Health Marketing Marketers B2C 141

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help. Be Prepared.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Individual. Individual.

Finance 113

Finance PR Communications Marketing 113

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

User-Generated 125

User-Generated Finance Shipping Communications 125

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

B2C 125

B2C Place Promotion Branding 125

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. There were 13.3

Branding 115

Branding Transform Gen Z Entertainment 115

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. You know what to do. Reach out to us asn aks about how!

SEO 97

SEO PR Thought Leadership Education 97

Hubspot Marketing

APRIL 10, 2023

And this is just one of three signs your company is facing a Crisis of Disconnection. Don't let low social media budgets stifle your creativity. And according to marketing leaders , paid social media content is the channel most likely to be cut in a recession. You’re not alone. Read this guide.

Shoppers 93

Shoppers User-Generated Marketing Marketers 93

Sprout Social

APRIL 30, 2020

Of course, social media consumption is core to consumer internet behavior. In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. Luckily, Sprout Social provides both the tools and data to inform your next move.

Management 87

Management Place Communications Advertising 87

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Management 144

Management Health Energy Entertainment 144

Sprout Social

APRIL 26, 2022

Externally this can be through social media, media appearances, investor calls and more. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Why should you have an executive communications strategy?

Communications 87

Communications Thought Leadership PR Health 87

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. And if so, how? Don’t worry.

Email Marketing 94

Email Marketing Communications Marketing Marketers 94

Sprout Social

JULY 16, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Copywriting 120

Copywriting Education Price Branding 120

Adobe Experience Cloud Blog

AUGUST 6, 2020

As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business. Because they had to.

Transform 174

Transform Shipping Entertainment Communications 174

Marketing Insider Group

MAY 1, 2023

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Publish the articles on your blog or pitch to media as a bylined piece. Social media campaign. Customer interviews.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media Marketing 126

Social Media Marketing Key Performance Indicator Marketing Marketers 126

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Agency Partners have always recognized the power and value social, but a common challenge agencies face is demonstrating that value to clients.

Retail 123

Retail CMO Food Entertainment 123

Rock Content

OCTOBER 11, 2023

Is it a success, or will it be the end of the social media platform for good? Unsuccessful Case: Gap As an established clothing retailer, Gap sought to rebrand itself following the 2008 Financial Crisis, leading to a sales slump. Finally, always stay aware of the power of social media. Consumer backlash ensued.

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

Sprout Social

MAY 18, 2020

But even as COVID-19 continues to ravage countries all over the world, how people are talking about the crisis is changing. People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. — Northwestern (@NorthwesternU) March 11, 2020.

Retail 108

Retail Education Food eCommerce 108