Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising 121

Advertising Advertisers Finance Retail 121

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 125

Retail Advertising Advertisers Shoppers 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 120

Retail eCommerce Gen Z Transform 120

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. These new tools can improve a brand’s ability to engage with retailers, increasing the likelihood of having their products stocked.

Branding 115

Branding Retail Management Advertising 115

Search Engine Land

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Retail 78

Retail New Technology Branding Customer 78

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 114

Customer B2C Transform Retail 114

Martech

NOVEMBER 1, 2023

As the holidays approach, these same retailers will again pull out all the stops. SMB decision makers in retail and other industries and 500 U.S. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. But in 4Q, shoppers also show an interest in buying from SMBs.

Shoppers 122

Shoppers Retail eCommerce Digital Marketing 122

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 113

Retail Advertising Advertisers Food 113

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Counter external market influences Consider a clothing retailer preparing for a spring collection launch. There are also national brands that want to expand in specific local markets.

Advertising 113

Advertising Advertisers Retail Price 113

Search Engine Land

APRIL 11, 2024

Advertisers can utilize this feature to choose their industry vertical and avoid content related to that vertical that they deem incompatible with their brand positioning, providing an extra layer of brand protection. Fashion/Retail. Vertical Sensitivity. TikTok now offers 11 verticals to choose from: Pets. Financial Services.

Entertainment 109

Entertainment Fashion Food Retail 109

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 111

Transform Advertising Advertisers Law 111

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. CPG investment is expected to grow 20% YoY this year, retail 30%. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Social video. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth.

Retail 58

Retail Industry Insights Advertising Advertisers 58

Search Engine Land

APRIL 22, 2024

Top advertisers by industry. The others were: Compagnie Financiere Richemont NBA Inspire Brands Sony Group Corp. P&G Apple Walt Disney Co.

Entertainment 97

Entertainment Retail Advertising Advertisers 97

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Retail 113

Retail Branding Place Marketing Strategy 113

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 109

Retail Branding User-Generated SEO 109

illumin

APRIL 3, 2024

March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts.

Retail 59

Retail Transform Branding Advertising 59

Econsultancy

JANUARY 31, 2023

2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% Online retail sales fell by 2.8%

Retail 109

Retail Branding eCommerce 109

Search Engine Land

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising 83

Advertising Advertisers Finance Retail 83

Digital Marketer

NOVEMBER 27, 2023

Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. Utilize familiar payment and financing options.

Retail 88

Retail Transform Finance eCommerce 88

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Transform 109

Transform eCommerce Retail Marketing Automation Platform 109

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 104

Retail Shipping eCommerce Law 104

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. Statista , 2023) Mobile retail e-commerce sales in the U.S.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail.

Retail 107

Retail Marketing Marketers Advertising 107

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Retail is predicted to spend $73.55

Retail 52

Retail eCommerce Advertising Advertisers 52

Martech

MARCH 26, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are an expert in small-to-medium retailers. How often should a new small-to-medium retailer post on social media? Here are four important KPIs for small-to-medium retailers: 1.

Key Performance Indicator 58

Key Performance Indicator Retail Customer Acquisition User-Generated 58

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 114

Retail Transform eCommerce Advertising 114

Martech

JANUARY 4, 2024

Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

eCommerce 110

eCommerce Transform Retail Shoppers 110

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 114

Retail Management Transform Education 114

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 131

Real Estate Manufacturing Retail Education 131

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Retail 69

Retail Shoppers eCommerce Fashion 69

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  When we shifted to D2C, everything fell into our hands.

Shipping 80

Shipping Food Retail Customer Acquisition 80

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. The first advertiser on board is grocery chain Albertsons.

Retail 121

Retail Advertising Advertisers Branding 121

Martech

JANUARY 17, 2024

“Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. In terms of other industries, there are lots of first-party data options available.

Retail 137

Retail Finance Advertising Advertisers 137

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI.

CRM 128

CRM Marketing Automation Platform Retail Customer Journey 128

Search Engine Land

JANUARY 10, 2024

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and brick-and-mortar retail.

Retail 85

Retail Advertising Advertisers Search Marketers 85

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 94

Retail Advertising Advertisers eCommerce 94