SocialPilot

JUNE 19, 2025

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

Thought Leadership

Martech

JULY 23, 2025

Shift your budget: Move spend away from promoting posts on your corporate page and toward thought leadership ads featuring video. Can they produce the quality and style of content that fits new formats like Thought Leadership ads? TikTok owns small business retail. Tell stories: Personal stories perform best.

Thought Leadership

Backlinko

AUGUST 5, 2025

As you read it, imagine you’re a new pet supplies brand going head-to-head with the retailer Hollywood Feed. Are they sharing educational posts, demos, customer stories, or thought leadership? That way, you can cherry-pick their best ideas. And spot the gaps they’ve missed. This post will show you exactly how to do that.

Food

Sprout Social

MARCH 13, 2025

Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. During this period, Android users spent an average of one hour and six minutes on the app per month.

Gen Z

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. It's been a go-to email marketing tool for online retail stores for years. to maintain a consistent posting schedule.

Digital Marketing

Hubspot Marketing

JUNE 18, 2025

For instance, research from Capital One shows that retailers using three or more channels increased consumer engagement 250% over single-channel retailers. For instance, a “give $10, get $10” offer from just about any local retailer or restaurant offers a solid example of referrals in real life.

User-Generated

SocialPilot

JULY 4, 2025

Her first job was in retail. Thought Leadership & Expert Takes Thought leadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. This is why.

Thought Leadership

SocialPilot

JULY 14, 2025

Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. marketing #leadership Topical/Niche Hyper-specific tags aligned with subdomains or disciplines Drives credibility and content-topic match.

Real Estate

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Zachys Wine & Liquor.

Shoppers

Content Marketing Institute

OCTOBER 22, 2021

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.

Thought Leadership

Buffer Marketing

APRIL 12, 2023

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.

Retail

Adobe Experience Cloud Blog

MARCH 5, 2021

Look at retailer footfall predictions, usually so exact that it’s possible to accurately forecast footfall on any given day. High-street retailers know they need to find new reasons for people to stay loyal to them. Retail is not just about spending money: you can buy stuff anywhere and more easily than going to a shop.

Retail

Adobe Experience Cloud Blog

JUNE 15, 2009

Door-to-door magazine and encyclopedia sales, retail sales in high school, more commissioned sales jobs in college. Tags: Sales Marketing Alignment Thought Leader Interviews b2b barry trailer cso insights sales effectiveness sales leads thought leadership. How I got into sales was easy.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

Every year, the retail sector taps into this festive season to boost sales and revenue. The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 27, 2015

Makes purchases at online retailers at least once per week–PING! I do 85% of my pet shopping at ONE retailer, both online and in-store. So explain to me why this retailer keeps sending me offers for dog food, poop bags, and leashes? But the pet retailer? What do my habits say about me and what alarms do they set off?

Branding

Adobe Experience Cloud Blog

MAY 19, 2020

For instance, after placing an order for a product from a retailer, Mr. Doe was asked, “On a scale of 1-5, how would you rate the recent experience?” Suppose the retailer now asks the same question to Mr. Doe, he would have provided a lower score. As he didn’t face any issues while placing the order, he scored it a 5.

Customer

Adobe Experience Cloud Blog

DECEMBER 3, 2014

After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open. Obviously, brands and retailers want to grab as much of that money as possible. It is beautiful.

Retail

Adobe Experience Cloud Blog

JULY 14, 2015

Retail: Companies with physical store locations, kiosks, etc. Financial institutions: Someone in a physical retail financial institution location. In fact, just last month, Facebook announced that it is offering free beacons to retailers and businesses that are using its service as part of the company’s Place Tips initiative.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 13, 2013

Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. Here are 3 tips we can learn from this social media and retail collaboration: 1) Don’t Do Social, Be Social. Share your thoughts below. Not only is Nordstrom doing social — they’re being social.

Thought Leadership

Adobe Experience Cloud Blog

MAY 30, 2014

In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. This retailer had a great opportunity to create a relationship with me – where had they gone wrong? If this retailer had been looking at my overall behavior, they would’ve realized that I wasn’t engaging.

Email Marketing

Adobe Experience Cloud Blog

APRIL 9, 2020

From the biggest – Ford making face shields, Anheuser Busch producing hand sanitizer – to the smallest – tiny clothing maker and retailer SirPlus offering its shipping account to anyone that needs it – there are many inspiring examples of helpful. . Thing is, so does everyone else’s. But what value can you actually bring?

Real Estate

Adobe Experience Cloud Blog

OCTOBER 20, 2015

For example, it would be surprising for consumers if a brand like Target didn’t have a Black Friday campaign because they have in the past and other retailers like them run marketing campaigns around that holiday. It is important to consider if your target audience of consumers will expect to see your participation in a holiday.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Airlines and retailers are great examples of where adding an identity layer can be a boon to a brand’s automated marketing efforts. But with the omni-channel prevalence of today’s buyers, it’s important to bring that extra data into a customer record to send out relevant, personalized campaigns triggered by activity or inactivity.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 22, 2015

Over the last two years, we have seen successful deployments of mobile-first strategies with quite a few major brands, retailers, airlines, and banks. For example, a retailer can deliver a personal offer to a consumer when she is near a store: “Hi Annie, 10% off on sunglasses, 5 minutes from here. We’re open until 6PM!”.

Manufacturing

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Retail CX Insights. Consumers do want to move fluidly between multiple channels of communication with retailers. website to app or smart speaker to phone).

Millennials

Adobe Experience Cloud Blog

MAY 2, 2017

As an example, a retail bank has sent out 500,000 emails to potential customers to open checking accounts. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

With the National Retail Federation expecting holiday sales to increase between 3.6 A retailer that also stands out when it comes to relevance is Neiman Marcus. Marketers, are you ready? It’s that time of year again. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience.

Customer

Adobe Experience Cloud Blog

APRIL 1, 2015

This year Birchbox—a beauty and cosmetics online retailer—sent a Saved By The Bell themed box (complete with Rad Net hairspray, and a mix tape) via email. Another benefit of running an April Fools prank is having a fun, creative way to try to engage your audience. This can be especially powerful. Modern Marketing b2b Consumer'

Thought Leadership

Adobe Experience Cloud Blog

JUNE 4, 2015

For example, Dodocase, a luxury iPad case retailer, has a countdown as a banner across the top of its site showing when the price is about to expire: Adding an element of urgency, such as a game timer that’s about to expire at any second, encourages users to act fast. Method 3: Timing Urgency.

Digital Marketing

Adobe Experience Cloud Blog

DECEMBER 26, 2013

Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. Share your thoughts in the comments below. Shopping cart abandonment affects both the seller and the buyer. Email Marketing'

Shoppers

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

As another example, a clothing retailer might offer board-shorts to a visitor in San Diego, a sweatshirt to one in San Francisco, and a winter coat to a visitor from the frigid East Coast. Here’s How to Make Your Website As Personalized as Your Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 6, 2015

In the example below, you can see the shoe retailer Sole Society advertises their Cammila loafer to a select audience on Instagram. 4 Ways to Write Compelling Content for Customer Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Keep Calm and Content On!

Customer

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Engagement.

Customer Journey

Adobe Experience Cloud Blog

JUNE 19, 2015

Take time to curate and think about your photo collection, particularly if you are a retail brand. Twitter has become the optimal network for thought leadership and branding. Photos also provide your followers with an easy-to-share medium that is branded in a subtle way. But Twitter can be noisy.

eBook

Adobe Experience Cloud Blog

JULY 15, 2009

In B2B, the point of sale is generally not going to be a retail outlet. In general, B2C industries are much more sophisticated about sales & marketing because they operate in markets with millions of potential customers. Most B2B companies serve addressable markets numbering in thousands. It will be one of the company's own salespeople.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 20, 2018

To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. For Retail and Customer Service: Chatbots. Everyone from the financial industry to retail outlets is getting obsessed with chatbots. If you are an online retail outlet, chatbots are a great option to explore.

Retail

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

Brands can build loyal fan bases on Messenger free of the pay-to-play component of Facebook’s newsfeed: Retailers e-tailers can post hot picks and announce sales. And it’s why the retailer Burberry streams online-only fashion shows that include user submissions. Let’s keep the engagement going in the comments.

Thought Leadership