Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 140

Customer Transform CMO Retail 140

Jeff Bullas

JANUARY 31, 2023

Cognitive AI: Cognitive AI is used to simulate human thought processes. Some of the capabilities of AI include: Pattern recognition Machine learning Natural language processing Robotics Predictive analytics How can AI help us measure marketing creativity? One of the most popular applications of AI is in marketing.

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Rainbird also enables integrations with platforms like Microsoft Power Automate.

Transform 119

Transform Price User-Generated CRM 119

Marketing Insider Group

MAY 30, 2023

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. You’re not alone. Want to know how it’s done?

Marketing 97

Marketing Marketers User-Generated Marketing Automation Platform 97

Hubspot Marketing

MAY 17, 2023

Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. hours a day, AI helps us spend more time on the most impactful, creative, and enjoyable parts of our roles. When it comes to marketing content specifically, AI can also streamline processes.

User-Generated 104

User-Generated SEO Product Market Trends 104

Customers.ai

DECEMBER 4, 2023

Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. When you use automated outbound tools like Customers.ai, you can build unique email templates and sequences for each segment or offer. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. Machines and automation are replacing humans in various functions. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them.

User-Generated 70

User-Generated Customer Product Branding 70

Hubspot Marketing

NOVEMBER 6, 2023

Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings remain employed in the future? The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.

Law 131

Law Automobile Management Communications 131

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Digital Marketing 133

Digital Marketing Manufacturing Marketing Marketers 133

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. “Work smarter, not harder” has always been one of my favorite phrases.

Product 109

Product Price User-Generated Social Media Marketing 109

Neil Patel

DECEMBER 9, 2020

According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. Marketers can then use these insights to optimize a huge portion of their workflow, from running more tests and improving their website’s UX to personalizing the customer experience and automating consumer engagement.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Scoop.it!

MARCH 10, 2022

This is where modern content automation options can help your business. Content automation is a process of generating content automatically using technologies like Artificial Intelligence and Natural Language Programming(NLP). One of the most significant impacts of content automation has been in the content marketing industry.

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Welcome Software

SEPTEMBER 22, 2023

A robot won’t be sitting at your desk tomorrow morning, sipping fresh oil from your personal coffee cup. AI content generators use a variety of methods such as machine learning, natural language processing, and neural networks. Advancements in natural language processing are making AI-generated content more human-like.

User-Generated 75

User-Generated Digital Marketing Product Branding 75

Hootsuite

FEBRUARY 6, 2023

The content moderator’s role is to make sure that real people get a real response, while trolls and bots get sorted to the virtual dustbin. It’s important to note that the content moderation process is not about trying to make it look like you only get positive comments. What is content moderation?

Pharmaceutical 120

Pharmaceutical User-Generated Energy Management 120

Sprout Social

MAY 24, 2022

Social messaging plays a pivotal role in customer care and brand reputation. We’ve all experienced calling a customer service line and instantly hearing an automated message, only to listen to jazzy elevator music until we are connected with a representative. “We’ll So what’s next? Alexa Heinrich , Social Media Manager at St.

Social Media Marketing 125

Social Media Marketing Gen Z Direct Mail Communications 125

Hootsuite

JANUARY 16, 2023

And this might be the best part: Facebook Messenger marketing can be automated. With the right automation software, you can have all the mundane, repetitive tasks done for you. When automated, Facebook Messenger chatbots take on the role of a human agent. Don’t have them doing mundane work a robot can take care of!

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119

Marketing Insider Group

SEPTEMBER 12, 2023

Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. For the foreseeable future, the answer is no.

Content Marketing 102

Content Marketing User-Generated Marketing Marketers 102

Hootsuite

SEPTEMBER 16, 2022

Business use cases range from automating your customer service to helping customers further along the sales funnel. Slush’s customer service automation. It: automated of 67% of customer service chats, answered frequently asked questions. Looking for chatbot examples for your business? The 12 best chatbot examples of 2022.

PR 97

PR Whitepaper eCommerce Retail 97

Unbounce

JUNE 6, 2023

Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI. So in today’s episode, we’re putting robots to the test. AI is automating so many of our tasks as marketers tasks that used to take us days, maybe even weeks. Filling out a templated campaign brief.

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

JULY 20, 2023

After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Ethical concerns highlight the need for responsible use and regulation of AI-generated content.

User-Generated 61

User-Generated Thought Leadership Law Entertainment 61

Moz

JUNE 23, 2020

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. What isn’t it?

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Customers.ai

DECEMBER 4, 2023

Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. When you use automated outbound tools like Customers.ai, you can build unique email templates and sequences for each segment or offer. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Set Up

OCTOBER 10, 2023

What innovative changes are happening in the Healthcare space? What innovative changes are happening in the Healthcare space? What changes made are going to remain permanent moving forward? By emphasizing quality over quantity, hospitals can not only provide more effective care but also achieve better patient satisfaction and long-term wellness.”

Transform 59

Transform Health CMO Key Performance Indicator 59

Moz

JUNE 23, 2020

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. What isn’t it?

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Neil Patel

DECEMBER 23, 2020

“Natural language processing” (NLP) sounds complicated, but its applications are simple. What exactly is natural language processing? What Is Natural Language Processing (NLP)? Where does natural language processing fit in? Chances are, you already use NLP dozens or even hundreds of times per day. Let’s find out.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Neil Patel

MARCH 4, 2021

You can have automated conversations with real users on Messenger using AI. My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! That hasn’t changed.

Email Marketing 143

Email Marketing User-Generated SEO Customer 143

Welcome Software

SEPTEMBER 22, 2023

A robot won’t be sitting at your desk tomorrow morning, sipping fresh oil from your personal coffee cup. AI content generators use a variety of methods such as machine learning, natural language processing, and neural networks. Advancements in natural language processing are making AI-generated content more human-like.

User-Generated 40

User-Generated Digital Marketing Product Branding 40

Rock Content

DECEMBER 11, 2020

As technology advanced and processing power became cheaper, fiction finally started becoming a reality in recent decades. As technology advanced and processing power became cheaper, fiction finally started becoming a reality in recent decades. Want to know how can you introduce it in your work? How AI went from sci-fi to Marketing.

Transform 83

Transform Marketing Marketers Communications 83

Pam Didner

OCTOBER 4, 2022

We are not there yet in terms of having a physical robot marketer or salesperson, but maybe one day! I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. Streamly: Let’s do a quick case study.

Copywriting 89

Copywriting Marketing Marketers Marketing Strategy 89

Duct Tape Marketing

DECEMBER 7, 2023

The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. Kai has spent years guiding organizations throughout Europe. 01:32] What aspects make today the people age? [02:37]

Transform 77

Transform Millennials Non-Profit Place 77

Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies. Previous versions of the document had been leaked many times prior to this. It went from 161 pages to 43.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Sprout Social

APRIL 26, 2018

What is your role at Sprout Social and can you explain what you do in one sentence? While I have been programming since I was a young child, it was the Mechanical and Automation Engineering program in college that initially grabbed my interest. Courses taught me about everything from engines and turbines to mechatronics and robotics.

Communications 87

Communications Analytics Place Product 87

Hubspot Marketing

JULY 26, 2022

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 27, 2020

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. It's safe to say that I'm a big fan of emerging media, technology, and innovation. Augmented and Virtual Reality. Deloitte ).

Millennials 136

Millennials Shipping Entertainment eCommerce 136

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? But I’m now wondering if it’s actually 10,000 people or 10,000 robots listening. / AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Updated on November 2, 2023. See, there are some big problems with AI.

PR 98

PR Marketing Marketers Non-Profit 98

AWeber

JUNE 20, 2023

If you’re wondering how many views to get paid on YouTube, the process actually begins with more subscribers. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s the ultimate form of digital leverage. How do you do it?

Real Estate 84

Real Estate User-Generated Finance Transform 84