Chief Martec

AUGUST 29, 2022

Last month, I pointed out a Pandium study of the State of Integrations and APIs at 400 SaaS Companies identifying that 86% of the Top 100 SaaS companies in the market now feature an integration marketplace. In a world of 100,000+ B2B SaaS products , how could they not be? And it was a major source of churn for SaaS vendors.

Transform 123

Transform Law Non-Profit CRM 123

Martech

MARCH 1, 2024

The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. You lose a customer. But this is not a time for despair.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Hubspot Marketing

OCTOBER 17, 2023

In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Certain sub-niches and communities thrive on Twitter—think spaces that change rapidly, like investing, SEO, cryptocurrency, SaaS, and global news.

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

Rock Content

NOVEMBER 18, 2020

Are there proven results of the PLG application? The objective was to give a specific name to a growing trend in the market. Therefore, they are called Software as a Service (SaaS) companies. What changes and key actions are needed to implement PLG? Are there metrics to follow up on Product-led Growth?

Product 89

Product User-Generated Transform Customer Acquisition 89

Buffer Marketing

FEBRUARY 14, 2024

Explore the evolving digital world through insightful discussions on trends, impacts, and the next big things in social media directly from industry leaders. Listen to it here Ahead of the Curve with Coco Mocoe For trend-seekers, Ahead of the Curve is the podcast of choice.

Entertainment 92

Entertainment Health Influencer Marketing Education 92

Martech

JUNE 28, 2022

Interactive and self-guided applications and videos. With today’s prevailing Annual Recurring Revenue (ARR), Software-as-a-Service (SaaS) and cloud subscription customer financial models, 50 to 70% of the profit comes from existing customers. Breakthrough moments and experiences can be done through: Product-led growth (PLG).

Whitepaper 106

Whitepaper Transform Finance Market Trends 106

OnPassive Marketing

APRIL 28, 2022

CRM (Customer Relationship Management) is an application that helps organizations manage customer relationships. Different Types of CRM Software: Simple, SaaS, Cloud. There are different types of CRM software, but we’ll focus on three here: Simple CRM, SaaS CRM, and Cloud CRM. What Is A CRM Software? Conclusion.

CRM 70

CRM Management Customer Place 70

Hubspot Marketing

AUGUST 3, 2022

According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. More than ever, the SaaS tools we choose will help our businesses become more productive, profitable, and impactful.

CRM 121

CRM Retail Customer Journey Market Trends 121

Sprout Social

OCTOBER 14, 2020

Ambassador programs are traditionally invite-only, but bigger brands accept applications or hold contests to find brand advocates. From SaaS and gaming to technology and even medicine, brands such as Twitch , NectarSleep, Zenni Optical and Xbox all boast ambassador programs. AND THE WINNER IS… ?? The takeaway?

Branding 144

Branding Gen Z Millennials Promotion 144

Neil Patel

NOVEMBER 7, 2020

Neil Patel Digital – Best for email content Inbox Army – Best for full-service email management Fix My Churn – Best for SaaS onboarding email and churn Action Rocket – Best for custom HTML & CSS enterprise email SmartMail – Best for ecommerce email marketing. The 5 Top Email Marketing Companies in The World.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Hubspot Marketing

NOVEMBER 29, 2022

You’re tracking the trends. 74% of CRM buyers feel their teams have to switch between too many tools to get the job done, and 76% are using 3 or more applications to manage their relationships with customers. The average SaaS blog grew -1.6% You’ve seen the data. Disconnection in Context: Challenges for Go-to-Market Teams.

CRM 99

CRM Thought Leadership Customer Acquisition Customer 99

Neil Patel

JANUARY 25, 2021

It can identify market trends, uncover insights, determine outliers, and monitor crucial business metrics. You can create charts, maps, graphs, dashboards, applications, and reports and then share them across mobile and desktop platforms or within a browser. The reports can also be embedded in an application.

Price 128

Price Analytics Transform Market Trends 128

Backlinko

FEBRUARY 20, 2024

Unbounce Industry: e-commerce, SaaS, digital marketing Best for: Marketers; Agencies Commission rate: Up to 35% recurring Cookie duration: 60 days URL: Unbounce Partner Program Perks: Dedicated affiliate managers; Dashboard to track real-time progress; Promotional and training materials Unbounce is an incredibly popular landing page platform.

Affiliate Marketing 86

Affiliate Marketing CRM Price User-Generated 86

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. How to put together a top-tier SaaS marketing strategy.

Finance 106

Finance Education Food Social Media Marketing 106

Hubspot Marketing

JANUARY 4, 2024

HubSpot's study on social media trends found that 22% of Instagram users watch branded "Stories" from businesses more than once a week. In the consideration stage, they sent targeted emails with case studies and success stories showcasing the practical applications of our AI tools.

eBook 104

eBook Customer Journey User-Generated Marketing 104

TechWyse

FEBRUARY 15, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. Practical Resource Management Applications: include downloadable content via. Happy Tuesday! The Complete Guide To Google Business Profile Reviews.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Customers.ai

FEBRUARY 20, 2024

The software integrates with Salesforce and other applications like InsideView, GoodData, Zapier, Slack, and Twilio. #6. Leadpresso: Email Marketing Tool for Digital Agencies and SaaS Companies If you’re looking to get emails and other contact information in bulk, Leadpresso is the place to be.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. After all, countless examples are showing the application of this format in a B2B strategy.

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

Neil Patel

MAY 4, 2021

DaaS functions similarly to software as a service (SaaS) , which removes the need for managing and downloading software locally. Unlike SaaS, which has been popular for the last decade, DaaS has only recently seen widespread adoption, primarily due to advancements in cloud computing technology. 7 Great Data as a Service Tools.

Logistics 76

Logistics Analytics Marketing Marketers 76

Welcome Software

MAY 25, 2022

In digital content creation, content management systems (CMS) are typically software applications that allow many contributors to generate, update, and publish information. Global trends for the last few years exhibit significant change. Effectively putting a strategy into motion requires implementing a system. image source.

Management 40

Management User-Generated Traditional Marketing Product 40

Rock Content

JANUARY 2, 2024

Reviewing existing content and refreshing or reusing if applicable. Categories might include: Content planning Content production Content optimization and distribution Technology expenses such as SaaS, cloud services, and hosting This allows you to allocate your resources better and maintain your budget. Creating a content calendar.

SEO 52

SEO Marketing Plan Content Marketing Place 52

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. If you’re in B2B sales — SaaS sales training programs are a no-brainer for leveling up.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Use Insider

MARCH 1, 2023

And it reduces hassle for the tech team too, who only have to embed a single line of code across your website and applications rather than wrestle with multiple javascript codes and integrations. Because of these efficiency improvements and time savings, it reduces overall spend on SaaS solutions entirely.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Rock Content

AUGUST 11, 2020

This includes software specialized in capturing browsing data on websites and social networks, as well as the development of official platforms and applications or the hiring of services performed by third-party companies. This is a trend that is becoming popular with the help of DMPs and other platforms that provide this functionality.

User-Generated 72

User-Generated Law Transform Logistics 72

Bannerflow

AUGUST 24, 2018

Hint: take a look at the bottom of most major B2B or SaaS websites. But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. Chatbots for example? Conclusion.

Copywriting 40

Copywriting Marketing Marketers Advertising 40

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Most of Sales Hacker’s articles would get widely circulated by over 50+ SaaS partners which would help drive natural links. 1) Audience research.

SEO 49

SEO Thought Leadership User-Generated Branding 49

Unbounce

JULY 25, 2023

Saba’s career includes more than 10 years building technologies, publishing web applications and services. But what these AI SaaS companies, or AI as a service companies, what they’ve done is they’ve really democratized all of these tools and all of these algorithms so that anyone can start building on top of them.

Transform 52

Transform User-Generated Marketing Marketers 52

Unbounce

JULY 25, 2023

Saba’s career includes more than 10 years building technologies, publishing web applications and services. But what these AI SaaS companies, or AI as a service companies, what they’ve done is they’ve really democratized all of these tools and all of these algorithms so that anyone can start building on top of them.

Transform 52

Transform User-Generated Marketing Marketers 52

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. If you’re in B2B sales — SaaS sales training programs are a no-brainer for leveling up.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Unbounce

NOVEMBER 2, 2023

In the, it was suggesting top applicants from the application pool, the majority of which were men. It seemed like it was leaving out a significant amount of female applicants and it wasn’t shortlisting them as the top of the crop. This is more targeted and it’s a different way of looking at it.

PR 98

PR Marketing Marketers Non-Profit 98

Exposure Ninja

OCTOBER 17, 2023

Dead Happy knows its audience gets annoyed with other insurers who make things complicated and have long applications. Those looking to buy will want to act now to avoid missing out and to stay on trend. SaaS company Monday takes a similar approach on a smaller scale. Image Source Legal and General do things differently.

Food 52

Food Price Promotion Direct Mail 52

Exposure Ninja

JULY 20, 2022

Average engagement time is one of the metrics included on the trends graph on your standard home page. Start by identifying the target keyword for this page, with secondary keywords if applicable. If you offer a SaaS product , include an explainer of the key benefits of your software. Average Engagement Time on the Home Page.

Analytics 52

Analytics User-Generated SEO Product 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She has deep experience working with big data, machine learning technologies and web applications. So Saba, what’s on your AI mind these days?

Copywriting 93

Copywriting SEO Price User-Generated 93

Marketing Insider Group

DECEMBER 7, 2020

Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. And this trend has accelerated since the pandemic.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Kevin Indig

JUNE 26, 2023

A new trend in web experience is providing users small widgets they can interact with to get a taste of what product engagement is like. Ideation results from looking at best practices, industry trends and brainstorming. In engineering, we’re breaking monolithic applications apart into microservices. Interactives.

User-Generated 91

User-Generated Price SEO Product 91

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. How to put together a top-tier SaaS marketing strategy. Best times to post on Facebook for Tech: Tuesdays at 3 p.m. Wednesdays at 11 a.m., and Fridays at 9 a.m.,

Finance 115

Finance Education Social Media Marketing Transform 115