Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones.

CRM 52

CRM Customer Customer loyalty Health 52

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. In your inbox.

Influencer Marketing 96

Influencer Marketing Analytics Management Branding 96

Hubspot Marketing

NOVEMBER 30, 2022

Once you've established your position statement, present it to stakeholders in your company so they are all on the same page. Be sure that your company and key stakeholders are ready for you to launch and begin marketing the product. What story do you want to tell across social platforms, landing pages, and email?

Product 145

Product Food Product Marketing Market Research 145

AWeber

JANUARY 30, 2024

We looked into the top-rated companies in each category to find the ones that are most frequently used and highly rated by ecommerce companies. From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Ideally, you’d have your outreach and email nurture process dialed in, with triggers based on the level of intent.

CRM 103

CRM Education Communications Branding 103

Unbounce

APRIL 19, 2024

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. 12 real CRO case studies from top brands How to run an effective CRO initiative SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. LeBron and Magic.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. You have to think lean and mean.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Re-write this email to appeal to social media marketers [INSERT EMAIL]. It’s seriously easy. INSERT POST].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 89

Product Finance Marketing Automation Platform B2C 89

Welcome Software

DECEMBER 5, 2022

There are almost 30,000 SaaS companies worldwide , 17,000 in the United States. With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? SaaS offerings are beneficial since their deployments are speedy, and there’s little capital expense involved.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Customer 108

Customer User-Generated Market Segmentation Direct Marketing 108

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. While the SaaS market is predicted to grow to a staggering $220.21 For starters, what is SaaS? SaaS stands for software as a service. However, SaaS is not merely a software delivery method. Keep reading to see it!

Marketing Strategy 112

Marketing Strategy Whitepaper Content Marketing Customer loyalty 112

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods. Get 500 contacts for free

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 119

Email Marketing CMO Marketing Marketers 119

Neil Patel

JANUARY 21, 2021

Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors. Basecamp is a bootstrapped company, for instance. Bootstrapped companies must focus relentlessly on sales, cash flow, and profit because they don’t have the luxury of VC investments to fall back on.

Communications 110

Communications User-Generated SEO Email Marketing 110

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. In your inbox.

Customer 96

Customer Finance PR CMO 96

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. These influencers help companies reach out to their target audience and build brand loyalty. Influencer Marketing For SaaS Products: Five Pointers.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Neil Patel

NOVEMBER 7, 2020

Almost everyone uses email. The people you’re trying to reach or retain already have active email addresses. Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. The very top email agencies you can trust. How do I know this?

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Martech

JANUARY 26, 2024

These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. Scott is the VP of sales at a $50 million tech company. This means you need to take into account all of them.

Customer 113

Customer Manufacturing Market Segmentation User-Generated 113

Martech

NOVEMBER 28, 2023

By crafting messages that resonate on a personal level, companies are not just capturing attention. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. While ramping up their owned media, Regpack also employed a paid strategy with ad campaigns.

Customer 95

Customer Transform Retail eCommerce 95

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Martech

JULY 13, 2023

They include the ability to generate content and copy for ad creative, such as titles, images and headlines; creating variations of campaigns to appeal to multiple audiences; and suggesting and leveraging best practices learned from campaigns on Taboola. The company also made Bard accessible across much of Europe and in Brazil.

Product 88

Product User-Generated Shoppers Promotion 88

Search Engine Land

MARCH 1, 2024

SEO tools, SaaS tools, Analytics tools) How the From sources across the web relates to programmatic SEO When people think about programmatic content, often they think of content generated programmatically (via ChatGPT or equivalent) or spam (as Google spokespeople have referred to ). Business email address Subscribe Processing.

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Martech

MARCH 7, 2024

Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. Business email address Subscribe Processing. Get MarTech!

New Technology 89

New Technology Entertainment Promotion Management 89

Neil Patel

SEPTEMBER 10, 2021

If you are just starting out, you will be happy to know that all plans include: unlimited emails unlimited file storage space unlimited membership site members no transaction fees (Stripe and PayPal platform fees may apply) affiliate programs online support. Companies looking for a comprehensive suite of AI-powered marketing tools.

Marketing 139

Marketing Marketers User-Generated Retail 139

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

Copywriting 70

Copywriting eCommerce Finance Email Marketing 70

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Hubspot Marketing

OCTOBER 10, 2022

For example, say your sales team just closed on a medium-sized business in the SaaS industry that has 50+ salespeople, uses Salesforce, and is located on the East Coast. Personalize your campaigns with up-to-date data. Professionals who run account-based marketing campaigns know that one size definitely does not fit all.

User-Generated 114

User-Generated Management Customer Promotion 114

Welcome Software

DECEMBER 5, 2022

There are almost 30,000 SaaS companies worldwide , 17,000 in the United States. With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? SaaS offerings are beneficial since their deployments are speedy, and there’s little capital expense involved.

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Exposure Ninja

JULY 15, 2022

The SaaS industry is growing fast – worth $145.5 As the industry grows, so do the number of SaaS products and businesses. It’s completely possible for you to make your mark in the SaaS industry by supporting your product with an excellent and strategic marketing strategy. Harnessing the power of free trials.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

MARCH 5, 2024

I believe in the concept of inbox zero , so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages.

eBook 82

eBook Management Branding Promotion 82

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. The basic tools of marketing must be developed quickly to put the company on the map. For SaaS companies, the income is the yearly subscription. Business email address Subscribe Processing.

Customer Acquisition 115

Customer Acquisition Customer loyalty Customer Customer Marketing 115

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Post-conversion tests: Email campaigns, nurture sequences, etc. make a purchase, request a demo, etc.)

Price 105

Price eCommerce User-Generated Copywriting 105