Hubspot Marketing

FEBRUARY 22, 2023

It’s important that your lead magnet is tailored toward your brand’s target audience or a specific segment of that audience. Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Scott is the VP of sales at a $50 million tech company. While many other metrics matter, revenue is what enables success.

Customer 119

Customer Manufacturing Market Segmentation User-Generated 119

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. Marketing this then becomes a conversation, not a sales pitch. The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. Well, not anymore.

Product 106

Product Transform User-Generated Management 106

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. But is that enough? The result?

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Search Engine Land

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. Because of this, you’ll need to shift your strategies.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Conversational Marketing 127

Conversational Marketing Real Estate Marketing Marketers 127

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Iconic brands and legendary marketing campaigns aren’t born in a vacuum. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign.

Finance 52

Finance Price Marketing Marketers 52

Customers.ai

NOVEMBER 28, 2023

After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. That’s where pre-cart strategies come in. That’s not enough.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Sprout Social

MAY 15, 2024

In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Establishing guidelines for brand voice, visual identity and messaging across all channels.

Social Media Marketing 97

Social Media Marketing Communications User-Generated Management 97

Campaign Monitor

MARCH 21, 2024

The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. The initial communication you make with a subscriber sets the tone for your relationship with them.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How important is personalization in content marketing?

Content Marketing 132

Content Marketing Customer Journey Marketing Marketers 132

Scoop.it!

FEBRUARY 15, 2024

It can drive sales at a low cost as well. The more traffic to your site, the higher the chances for sales. You also need to personalize your emails to ensure you send relevant content. In other words, only when you ensure a well-designed and structured website can you grow your manufacturing business online through sales.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Litmus

NOVEMBER 24, 2023

Like clockwork, the last few weeks before the Christmas holiday sees a major surge in e-commerce sales. Like clockwork, the last few weeks before the Christmas holiday sees a major surge in e-commerce sales. Green Monday is on the second Monday in December and is typically the last sales push to make purchases for Christmas gifts.

Shipping 89

Shipping Shoppers Promotion Email Marketing 89

Martech

SEPTEMBER 26, 2023

That’s personalization at its best. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Dig deeper: What is personalized marketing and how is it used today? It’s how your brand shows it genuinely values its tribe.

Marketing 118

Marketing Marketers Energy Analytics 118

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Martech

NOVEMBER 6, 2023

Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers. The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride.

Transform 122

Transform CMO Marketing Marketers 122

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Dig deeper: Why we care about B2B marketing: A guide for marketers. Tracking what they ultimately end up buying.

B2C 116

B2C eCommerce Retail Shoppers 116

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. But creating buyer personas isn't a game of guesswork.

Analytics 109

Analytics Copywriting Communications Market Research 109

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

APRIL 5, 2023

In this guide, we’ll clear up the confusion. The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Destroys the morale of sales teams.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. But did they?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., Why this surge?

Transform 116

Transform User-Generated Analytics Market Trends 116

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Customers.ai

FEBRUARY 28, 2024

Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention. I recently ordered a swimsuit online to get ready for a beach vacation.

Shipping 96

Shipping Customer loyalty CMO Food 96

Buffer Marketing

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Common examples include life coaches, writers, visual creators, and consultants.

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. Connection.

Gen Z 106

Gen Z Millennials Email Marketing Place 106

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. Because of this, you’ll need to shift your strategies.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Take Visme’s guide to asymmetrical balance.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. It’s the journey that potential customers take from first hearing about your brand to purchasing. Imagine this.

Whitepaper 95

Whitepaper Email Marketing Customer Journey Education 95

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream.    But you can.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. Simply put, content writers are the storytellers of their brand. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Martech

DECEMBER 5, 2023

For context, I’m [Name] Co-founder, from [Name] an AI-based sales engagement software designed to accelerate business growth. Is this the worst sales pitch ever? You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. Do people even do that anymore?)

Whitepaper 112

Whitepaper Email Marketing Law Marketing Strategy 112

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. What is Lead Enrichment? What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113