Hubspot Marketing

AUGUST 13, 2024

Let's be honest: SEO is going to be disrupted by AI. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Plain and simple.

SEO 126

SEO Transform User-Generated Health 126

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 114

SEO Price User-Generated Analytics 114

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Let’s get started. Including where your audience lives.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Because its seamless.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system.

Analytics 126

Analytics SEO Price User-Generated 126

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

Transform 120

Transform User-Generated SEO Communications 120

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 1) Website Traffic Your website traffic is the number of visitors landing on your site. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. The tool helps you find relevant websites to contact and creates personalized outreach emails to increase your chances of getting a response. Pricing : Not listed.

Price 123

Price Thought Leadership Transform User-Generated 123

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance. Google or Bing) and see how well these campaigns are performing.

SEO 124

SEO Analytics Product Advertising 124

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. How GEO works.

User-Generated 131

User-Generated Transform SEO Law 131

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Adaptation : Focus on “visit-website-intent” keyphrases. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. So… no need to click.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. User intent plays a big role here.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. Here's what I’ll cover below: What is a rank tracker tool?

Price 138

Price SEO User-Generated Management 138

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. As always, answer questions with helpful content.

PR 88

PR User-Generated SEO New Technology 88

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Your prospects are searching for roofers on Google right now.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 140

SEO User-Generated Transform eCommerce 140

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy. If so, how?

SEO 137

SEO User-Generated Communications Management 137

Hubspot Marketing

AUGUST 20, 2024

Chatbots on your website or social media can help. For example, you can set up a chatbot to start a conversation with users when they visit particular pages on your website (e.g., For example, you can set up a chatbot to start a conversation with users when they visit particular pages on your website (e.g.,

User-Generated 134

User-Generated Food Marketers Marketing 134

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Cornerstone content is the most important content on your website. Interest piqued?

SEO 119

SEO Education Product Place 119

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Results can fluctuate between searches.

User-Generated 110

User-Generated SEO eCommerce Management 110

Backlinko

DECEMBER 6, 2024

But he’s not going to launch any new products. He generates most of his websites traffic with SEO and YouTube content. Even when youre successfully attracting a targeted audience. Your goal is to guide the most qualified prospects toward conversion. A narrow bottom represents the people who purchase your product.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 127

Whitepaper User-Generated eBook Analytics 127

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Heres how to do that: First, create a new profile or claim an existing one by signing up on the GBP homepage. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

Search Marketers 102

Search Marketers Marketers Marketing SEO 102

Scoop.it!

OCTOBER 2, 2024

Also, featuring these articles on your website boosts SEO and provides authentic testimonials. Promote this hashtag across all your marketing channels, including social media, email newsletters, and your website. They are commonly found on e-commerce sites, review platforms like Yelp and TripAdvisor, and social media.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. Guest selection and outreach Careful selection of guests is critical.

SEO 88

SEO Promotion Communications Branding 88

Backlinko

OCTOBER 21, 2024

It usually means you learned something new. This concept is known as “information gain” in SEO. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. But then, a new article pops up discussing how AI is changing SEO.

SEO 104

SEO Finance User-Generated Food 104

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization? In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts.

Thought Leadership 141

Thought Leadership User-Generated Marketers Marketing 141

Search Engine Land

OCTOBER 2, 2024

As a result, PPC managers often struggle to uncover new keyword opportunities. As a result, PPC managers often struggle to uncover new keyword opportunities. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Marketing Insider Group

APRIL 21, 2025

A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. A well-designed website enhances credibility and trust with customers. Small businesses often cant afford an in-house team, but that doesnt mean they have to settle for a low-quality website.

SEO 105

SEO Price Management Customer 105

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 136

Analytics Customer Journey CMO Marketers 136

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. Google Analytics 4 (GA4) I love GA4 for the website data it provides, but at what cost to my sanity?

SEO 117

SEO Place Analytics Search Marketers 117