Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. That feeling of envy mixed with respect? ” What does this mean?

SEO 103

SEO Finance User-Generated Food 103

Marketing Insider Group

APRIL 21, 2025

Between salary, benefits, and software costs, the expenses add up fast. Freelancers and agencies offer flexible pricing models, whether its a one-time project fee or an ongoing retainer. These professionals understand the latest developments in user experience (UX), mobile responsiveness, and search engine optimization (SEO).

SEO 105

SEO Price Management Customer 105

Hubspot Marketing

JANUARY 3, 2025

Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools entirely for free. The goal here is to snag a little bit of traffic that may be interested in your paid software. Or if youre a video editing software, maybe its a free video resizer. Heres how it works.

Finance 133

Finance Marketing Marketers Promotion 133

Search Engine Land

JULY 25, 2024

SEO , Google Ads , LinkedIn sponsored content ) you can leverage using leading research and estimation tools to uncover opportunities to reach our target audiences. That includes internal people, contractors, agencies, software, advertising spends and possibly more. You’ll evaluate all potential channels and networks (e.g.,

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Benefits beyond link building Podcast link building primarily boosts SEO through natural backlinks, but its benefits go much further. The site is still new, so the growth might seem small now.

SEO 88

SEO Promotion Communications Branding 88

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 140

SEO User-Generated Transform eCommerce 140

Martech

FEBRUARY 12, 2025

Content strategists have long used genAI for idea generation, drafting text and optimizing content for SEO and SEM. Even if design teams choose to maintain control over core graphic creation, AI can streamline supporting tasks boosting efficiency, reducing reliance on agencies and saving time and money.

Transform 128

Transform Logistics User-Generated Marketing 128

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. E.g., “marketing tools” for marketing software). Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. What Is a Content Brief? Next, click “ Search.”

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. Competitors gaining share with weaker traditional SEO: They’re likely winning LLM visibility while you focus on rankings. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward. There’s A LOT to think through here.

SEO 119

SEO User-Generated Analytics Customer Journey 119

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Canva: Blog You know who has terrific organic blog content? Besides HubSpot, of course.)

Gen Z 124

Gen Z Social Media Marketing User-Generated Inbound Marketing 124

Marketing Insider Group

JUNE 23, 2025

Agencies bring consistency to your content and campaigns. An agency can take those same croissants and turn them into a content calendar, email campaign, Facebook ad, and maybe even a TikTok that goes semi-viral. Agencies come with people who live and breathe SEO , content creation, paid ads, email automation, and analytics.

Digital Marketing 94

Digital Marketing Marketing Marketers Entertainment 94

Exposure Ninja

AUGUST 12, 2024

This is why all of Exposure Ninja’s website designs are built on thorough SEO and conversion rate optimisation (CRO) research. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Backlinko

DECEMBER 19, 2024

Customer support: Look for software solutions that offer speedy customer support across multiple channels. Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. Which can help you prioritize your SEO and content marketing efforts.

Price 105

Price Non-Profit Advertisers Advertising 105

Buffer Marketing

JULY 31, 2024

The problem with using these software (and even RSS feeds) as content sources is that everyone’s using them for content discovery. You can start to save the pieces you want to create content on in a software like Pocket and have a content repository for curating great content. Comb through them in the beginning.

User-Generated 108

User-Generated Retail Fashion Management 108

Marketing Insider Group

MAY 6, 2025

B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. But SEO is what keeps your brand discoverable at scale. But SEO is what keeps your brand discoverable at scale. Hire a B2B SaaS SEO agency to take care of your business.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. If you’re doing a lot of content marketing, SEO, and blog writing, you must consider WriterZen because the functionality and price of this tool make it very affordable.

User-Generated 116

User-Generated Price Marketing Marketers 116

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Tailwind is a software tool and extension that helps you design, schedule, “re-pin” and circulate Pins at volume. Clearscope Purpose: Topic ideation, writing recommendations and SEO tools.

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO 76

SEO Price Outbound Marketing CRM 76

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Thats great advice in general, whether youre running a zero-employee marketing agency or just trying to avoid bed rotting.

Copywriting 63

Copywriting Energy Marketing Marketers 63

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. AI marketing software also helps with rewriting content and applying a consistent tone of voice. It also checks the SEO potential of your work. Draft or outline your content.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Buffer Marketing

OCTOBER 2, 2024

It’s possible to do this task manually — especially if you’re on a tight budget and don’t need all those fancy software. No one wants yet another onboarding session to learn because the software is too complicated to learn on your own. Does this tool feel easy to use? All paid plans have a 7-day free trial.

Price 120

Price Key Performance Indicator SEO Analytics 120

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies. For example, lets say you want to finalize a new pricing structure for your software product. We aimed to reverse-engineer the SEO strategy within a competitive mature market.

Price 93

Price Customer loyalty Food Market Research 93

Litmus

OCTOBER 17, 2024

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. Retaining customers and fostering their loyalty are essential components of the email funnel. ” Chad S.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

FEBRUARY 18, 2025

The Importance of Keyword Intent In my opinion, keyword intent doesnt get the credit it deserves when it comes to its impact on SEO. If I were to write a piece on best real estate agencies in Spain, I would Google this phrase before deciding on the content format. This should lead to higher rankings and more user engagement.

Real Estate 84

Real Estate Transform User-Generated SEO 84

Hootsuite

OCTOBER 7, 2024

With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Learn more: Compare Hootsuite and Sprout to see which one works best for you.

Analytics 119

Analytics Price PR CRM 119

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to scale my agency past $1M in revenue. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business. Running a marketing agency or consultancy is hard.

CMO 57

CMO Price Marketing Marketers 57

Orbit Media Studios

AUGUST 6, 2024

Also the pressure from Google and Meta to spend more and from agencies profiting from big budgets creates a conflict of interest that isn’t in the interest of brands. This could be based on GA4 and Search Console or any other software. But analytics is essential for businesses that invest in Google Ads or SEO.

Analytics 134

Analytics Law eCommerce Place 134

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Our recent research shows that short-form video channels like Reels and YouTube Shorts, influencer marketing, and SEO remain the top targeted channels. Brand content bylined by or featuring industry experts (e.g.,

Transform 97

Transform Marketing Marketers Gen Z 97

SocialPilot

FEBRUARY 23, 2025

For an example: A software company sees a review mentioning confusion about a feature. Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. Best for small and mid-sized businesses, agencies, and multi-location brands seeking an affordable, feature-rich solution.

Marketing 63

Marketing Marketers Real Estate Management 63

Search Engine Land

JULY 26, 2024

As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you. I knew then that my software client could comment on this, but I also knew that everyone else’s software clients could.

PR 84

PR Branding SEO Product 84

Hubspot Marketing

NOVEMBER 6, 2024

Krissy Selda , a digital marketing specialist at Array Marketing Agency, is a huge fan of case studies. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing. SEO Lead Generation 19.

User-Generated 85

User-Generated Marketing Marketers Advertisers 85

Hubspot Marketing

DECEMBER 18, 2024

For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo. This is where I discovered recurring topics like frustrations with Google's Core Updates and how agencies struggle with reporting ROI to clients. Like all things SEO, itll take time to see real results. Take Reddit, for example.

Marketing Strategy 113

Marketing Strategy Thought Leadership Marketing Marketers 113

Hubspot Marketing

JANUARY 28, 2025

The strategy behind Brill Medias ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies. HubSpots Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your campaigns in one place.

Non-Profit 72

Non-Profit Transform Marketing Marketers 72

Hubspot Marketing

MARCH 4, 2025

With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Table of Contents What is content planning software? 4 Benefits of Using Content Planning Software Content planning software is so versatile that its benefits become a long list.

Price 79

Price User-Generated Analytics Management 79

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. For creators and agencies, connecting YouTube KPIs directly to client goals ensures every video has a measurable impact. Project Management Tools (e.g.,

Transform 78

Transform Analytics User-Generated Management 78

Buffer Marketing

MAY 8, 2025

Do you need a social media monitoring software when you’re able to track everything manually? If you’re looking for a software that combines the two processes, check out our social listening tools list. It’s a great tool, but since Eclincher can help you manage social and local SEO, the price tag reflects it.

Price 67

Price Management Branding SEO 67

Hubspot Marketing

MARCH 5, 2025

For example, if thats SEO, well collect data on the volume and growth of sessions, clicks, click-through rates, and organic-generated conversions. Use Multi-Touch Attribution Models When it comes to multi-touch attribution models , those who work in an agency have a lot of experience. For B2B marketers, HubSpot has everything.

Analytics 72

Analytics Customer Acquisition CRM Marketing 72