Buffer Marketing

AUGUST 12, 2024

With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way.  But I’m able to do that because of the format I chose.

SEO 98

SEO Thought Leadership Place Marketing Strategy 98

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

AWeber

MAY 15, 2025

Write blog posts, record tutorials, or film honest product reviews. SEO-Optimize Everything (Not Just for Google!) Some popular channels include: Blogs & Websites: Write reviews, tutorials, or resource roundups. Just make sure your platform aligns with the products youre promoting. Why does this work?

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. How to Do Social Media SEO?

SEO 116

SEO User-Generated Thought Leadership Branding 116

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics 99

Analytics SEO User-Generated Health 99

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO 98

SEO PR User-Generated Education 98

Buffer Marketing

SEPTEMBER 5, 2024

  A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target. Once edits are made and implemented, I’ll revisit Surfer if the post is SEO-focused to check the content score and make necessary adjustments.

Thought Leadership 108

Thought Leadership SEO Communications Place 108

Buffer Marketing

AUGUST 26, 2024

This can be useful for sharing how-to content, tutorials, or tips. Longer videos allow for in-depth storytelling, detailed explanations, and comprehensive tutorials. On YouTube especially, a solid YouTube SEO strategy could mean your videos continue to get views for years after posting. Graphic carousel ideas 19.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Hubspot Marketing

DECEMBER 12, 2024

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. Source It offers video-based, on-demand courses, tutorials, and certifications. Benefits of Digital Content Cost-effective One of the biggest benefits of digital content is its cost-effectiveness.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Martech

MARCH 17, 2025

SEO and keyword research Marketers can query the Operator for relevant keywords and phrases to optimize their content for search engines. The Operator can provide tips on how to improve existing content for better SEO performance.

User-Generated 83

User-Generated Marketers Marketing SEO 83

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. And that helps us with editorial pillars and topic selection,” he says. “We

Education 99

Education Logistics Promotion Advertising 99

Backlinko

JULY 15, 2025

They’re asking questions like “What is SEO software?” For example, a while back, we looked at what content performed best on the Moz blog: And we noticed that content about “ site audits ” tended to do REALLY well: So, we created a blog post called: “ The 18-Step SEO Audit Checklist.”

Customer 118

Customer User-Generated Price Analytics 118

Litmus

SEPTEMBER 25, 2024

Think: onboarding and welcome emails , video tutorials, or an interactive setup guide. SEO and PPC: Increases visibility and attracts high-quality leads. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Onboarding Congrats, they’re in!

Management 99

Management Marketers Marketing CRM 99

Search Engine Land

SEPTEMBER 17, 2024

We can borrow a lot from traditional SEO tactics here and repurpose them for social search. Just like with traditional SEO, focus on building relationships with your audience, not just algorithms. Case study: Makeup tutorials by Jade Rain Let’s see these principles in action with a real-world example from the beauty industry.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. What’s the connection between email list growth hacks and SEO? Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. How can partnerships boost email list growth hacks?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Marketing Insider Group

FEBRUARY 4, 2025

Local SEO strategies remain pivotal for businesses targeting regional audiences. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content. User Experience is the Core of SEO Search engines prioritize sites delivering seamless user experiences. Voice search further complements local SEO.

SEO 96

SEO Transform Shoppers Analytics 96

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. It also proves your SEO ROI.

SEO 110

SEO User-Generated Analytics Finance 110

Hootsuite

NOVEMBER 21, 2024

Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. The word count and quality content in long-form articles can drive organic traffic to your site, increasing your visibility in search engine optimization (SEO) results and SERPs.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Search Engine Land

JULY 16, 2024

SEO boils down to this. That is a great short-term SEO win for you. Entity lists are the foundation for your future SEO The future of search is grounded on Knowledge Graphs (machine-readable knowledge repositories). That means Google is a recommendation engine. User feedback on your website. Social media. Blog posts.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Search Engine Land

SEPTEMBER 9, 2024

Contests can also be a good opportunity to increase user-generated content (UGC) and help boost SEO. Dig deeper: SEO for user activation, retention and community Hosting virtual events Virtual events and webinars have become a trusted way for creators and brands to connect with members, share content and build a strong, resilient community.

User-Generated 84

User-Generated SEO Education Branding 84

Litmus

OCTOBER 17, 2024

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. Retaining customers and fostering their loyalty are essential components of the email funnel.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

SEPTEMBER 18, 2024

To engage these moments: Create actionable, easy-to-follow content such as how-to videos, tutorials and interactive tools. For “I-want-to-do” moments, provide tutorials or quick tips. They are looking for step-by-step instructions and practical solutions. Focus on clarity and usability to help your audience achieve their goals.

Customer 70

Customer Key Performance Indicator CRM Management 70

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Want to get more visitors without paying for ads?

SEO 80

SEO User-Generated Transform Thought Leadership 80

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO 97

SEO Health User-Generated Analytics 97

Buffer Marketing

MARCH 17, 2025

You'll need to maintain viewer interest across a longer timeline, which means stronger storytelling, more value delivery, or a format that naturally sustains engagement (like storytimes, tutorials, or multi-step processes). It might be helpful to think of longer videos as an investment.

SEO 83

SEO Social Media Marketing Marketers Marketing 83

Hubspot Marketing

JUNE 6, 2025

Ideal users: Agency creatives, SEO professionals, and Google Workspace power users Perplexity: Best for free, fast, accurate research with expert vibes Perplexity launched its deep research feature on February 14, 2025. Perplexity is a smaller player compared to Gemini and ChatGPT, so you’ll find fewer tutorials and prompt ideas online.

Content Marketing 109

Content Marketing User-Generated Finance Marketers 109

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Marketing Insider Group

AUGUST 5, 2024

Without quality posts, no SEO strategy is going to be effective. At first glance, this content is accurate, easy to read, and reasonably original, so the fact that it can be generated quickly and cheaply is a massive advantage in SEO and online marketing. Misleading or deceiving readers will not go over well. Why is this the case?

User-Generated 70

User-Generated Entertainment SEO Promotion 70

Buffer Marketing

NOVEMBER 4, 2024

To help your videos get discovered by more people, we recommend reading up on  YouTube SEO  and the  YouTube algorithm. You can find videos relating to almost all interests, ranging from lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials. About  47.4 percent of TikTok users  in the U.S.

Branding 126

Branding Social Media Marketing User-Generated Advertising 126

Welcome Software

MAY 7, 2025

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Optimize your SEO Following on from the above, one easy way to freshen things up behind the scenes is to optimize every repurposed piece for search engines. Or how about the other way round?

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Welcome Software

JULY 26, 2024

SEO capabilities SEO is a cornerstone of digital marketing as it affects how visible your website is on search engines. Look for platforms with SEO optimization tools or ones that support plugins. Look for platforms with SEO optimization tools or ones that support plugins. What problems are people having?

SEO 76

SEO Management Digital Marketing Customer 76

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai These are ideal for YouTube, LinkedIn, and Facebook, where users expect more in-depth content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Power Digital Marketing

JUNE 3, 2025

Photos and Videos : Visual content, including unboxing videos, tutorials, or product demos created by consumers. SEO & Social Proof Advantages From an SEO perspective, UGC is a goldmine. Reviews and Testimonials : Written feedback from customers who share their thoughts about your product or service.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketers 52

Backlinko

MARCH 27, 2025

Further reading: Google Analytics 4 (GA4): Ultimate Guide and Tutorial A user is an individual person visiting your site. For more on tracking what matters to your business, check out our guide to SEO performance and results. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric.

Customer Acquisition 90

Customer Acquisition Analytics Entertainment Product 90

SocialPilot

FEBRUARY 23, 2025

Instead of just apologizing, they create a quick video tutorial explaining the feature and share it with the reviewer. Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. For an example: A software company sees a review mentioning confusion about a feature.

Marketers 63

Marketers Marketing Real Estate Management 63

Hubspot Marketing

MAY 20, 2025

Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. One of my favorite takeaways from a recent AI + SEO webinar with Neil Patel was not to do it all in one go. Take it one prompt at a time. Ask it to do A.

Thought Leadership 121

Thought Leadership Energy User-Generated Copywriting 121

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? We’re not saying GEO replaces SEO.

User-Generated 106

User-Generated SEO Branding Email Marketing 106