Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 118

Millennials Education Social Media Marketing Management 118

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management?

Management 145

Management User-Generated Analytics Branding 145

Marketing Insider Group

MAY 14, 2024

For example, objectives might be to raise awareness or support a specific community. Behavior: Engagement with nonprofits, use of social media platforms, and other known actions To better understand your target audience, conduct surveys and focus groups. Posters: Share a local event on community bulletin boards and other places.

Event Marketing 90

Event Marketing Marketing Plan Key Performance Indicator Logistics 90

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated. For Techify, this represents both an opportunity and a challenge.

Brand Management 118

Brand Management Management Branding User-Generated 118

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 104

CRM Inbound Marketing CMO Management 104

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

Advertising 118

Advertising Advertisers Retail Price 118

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? Scientists?

Product 85

Product Food Health Management 85

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Buffer Marketing

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Communications 113

Communications Management Branding Social Media Marketing 113

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s fascinating really. Share data early and often with your superiors.

Management 115

Management User-Generated Education Communications 115

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 99

Gen Z Branding Influencer Marketing Fashion 99

Digital Marketer

MAY 8, 2023

Social Media is Key In today’s hyper-connected world, a business without a strong social media presence is missing out on growth. Most customers use several forms of social media throughout their day. For success, make your presence known across those social media channels.

Marketing 82

Marketing Marketers Social Media Marketing Advertising 82

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Buffer Marketing

MAY 13, 2024

I opened up our space for event rentals , and we’ve since hosted everyone and everything from a launch party for a self-published author to community groups having business mixers or workshops.    We’re all about building community, which extends to opening our space up for folks to gather.

Promotion 79

Promotion Management Customer Branding 79

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference.

Logistics 116

Logistics Whitepaper CRM Event Marketing 116

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit? in January.

User-Generated 94

User-Generated Advertising Advertisers Digital Marketing 94

Buffer Marketing

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Management 106

Management Social Media Marketing Copywriting Branding 106

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Get MarTech!

Transform 106

Transform Customer Acquisition User-Generated Advertising 106

Search Engine Land

MAY 9, 2024

As a result, online reputation management (ORM) will never be the same. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online.

Management 110

Management User-Generated eCommerce Affiliate Marketing 110

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

APRIL 11, 2024

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. By managing association with these content categories, brands can ensure consistency in messaging. Why we care. Combat sports.

Entertainment 106

Entertainment Fashion Food Retail 106

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. Now, on to this week’s releases. Seode AI’s Seode.ai

User-Generated 103

User-Generated PR Marketing Automation Platform Social Media Marketing 103

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Social Media Marketing 81

Social Media Marketing Place Management Communications 81

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

User-Generated 100

User-Generated Social Media Marketing Management Communications 100

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. What should I work on next? Reply as quickly as you can, given all else you have happening.

Analytics 115

Analytics Management Branding Place 115

illumin

MAY 14, 2024

Director of Brand Marketing at Simple Mills, Ashley Nazarian Findlay , Manager of Global Sponsorship Activation Market and Community Innovation at United Airlines, Derek Russell , and the Manager of Advertising & Social Media Content at United Airlines Mike Wolf.

Branding 52

Branding Advertising Advertisers Management 52

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Managing your channels on a day-to-day basis?

Management 121

Management Communications Branding 121

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. But first — what exactly are micro-communities?

Transform 118

Transform User-Generated Analytics Branding 118

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. Several factors drive this shift: Empowered users With the proliferation of social media platforms, users have more opportunities to voice their opinions and share their experiences.

User-Generated 117

User-Generated SEO Education Promotion 117

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. Treat your connections as a community to nurture professional relationships.

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Buffer Marketing

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. OK, I’m going to call it: Threads is here to stay.

User-Generated 125

User-Generated Promotion Management Communications 125

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 90

Management Social Media Marketing Finance User-Generated 90