Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile. However, there are a few slots that have slightly higher engagement rates than others. 

Analytics

Trade Press Services Newsletter

FEBRUARY 6, 2025

How to Get Started Creating a LinkedIn newsletter is easy. Here’s a quick guide to get started: 1. Promote the newsletter internally and encourage colleagues to share it on their personal pages. Need help getting started? Simply write and schedule newsletter posts just as you would regular LinkedIn posts.

Thought Leadership

Marketing Insider Group

SEPTEMBER 2, 2024

This article explores six insightful content marketing tests that are simple enough to start using right away. Monitor the performance of each headline by tracking metrics such as CTR, time spent on the page, and engagement levels. Use your blog or website analytics to track metrics such as time on page, bounce rate, and social shares.

Content Marketing

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Let’s start with step one. “I would honestly just start with what your site architecture is going to look like.

SEO

Orbit Media Studios

JANUARY 8, 2025

First, a quick credibility check Look at your homepage or any of your key pages. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? Often, evidence is the only difference between you and a just-born start-up.

Copywriting

Hubspot Marketing

SEPTEMBER 20, 2024

Do this : Start with the customer you want to serve. A smart way to get started with that initial funnel is to create content based on those keywords, with the call to action to take the next step forward. There’s a main Samsung page, as well as pages for various local markets including Samsung Espana, Ecuador, and Egypt.

Customer

Scoop.it!

OCTOBER 31, 2024

Well, instead of thinking about selling your services to your audience, start by exploring ways to show them they need your brand’s assistance. For example, check out how Academic Influence does it on its Resources page. Start by identifying your ideal customer’s pain points. Optimize content pages with meta tags.

Marketing Strategy

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. This framework helps you map ideal interactions.

Customer Journey

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  

Advertisers

Customers.ai

DECEMBER 4, 2024

We’ve got 24 email list growth hacks to get you started. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Sticky signup bars solve this by staying visible at the top or bottom of the page as visitors scroll. Ready to build faster, smarter, and bigger?

CRM

Buffer Marketing

DECEMBER 16, 2024

links on paid social media plans — starting at $6/month per social media channel. month Zapier's URL Shortener Automated link creation Available with free Zapier plan, but can't use effectively Use with paid Zapier plans starting at $29.99/month Paid plans start at $5/month for more volume. links Use bit.ly

Price

Backlinko

NOVEMBER 22, 2024

Let’s get started. Want to see this data for specific pages instead? The same report lets you do just that: Having this kind of data at your fingertips for so many pages is invaluable for large-scale SEO campaigns. It’ll show you internal links to include across all of your pages, along with anchor text to go with each one.

SEO

Marketing Insider Group

OCTOBER 21, 2024

Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates. Or you could add length to shorter content.

Marketing Strategy

Martech

AUGUST 19, 2024

However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Key Performance Indicator

Duct Tape Marketing

SEPTEMBER 18, 2024

In this hands-on training, I’ll guide you through creating a clear, actionable one-page Marketing Snapshot that cuts through the noise and sets you on a path to success. The Marketing Snapshot is a one-page tool designed to capture the essential elements of your marketing strategy. Simple because it’s based on a system.

Transform

Marketing Insider Group

JULY 24, 2024

Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance. Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort.

Content Marketing

Search Engine Land

OCTOBER 8, 2024

Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. This streamlined approach makes Clarity easy to use and highly appealing for those looking to get started quickly. We can see metrics like button clicks, average time on site and top-visited pages.

Analytics

Marketing Insider Group

JULY 22, 2024

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event. This period starts when the user first arrives and ends after a certain amount of inactivity or when the clock hits midnight. Definition of a User Session A user session is when an individual visits your website.

User-Generated

Buffer Marketing

JANUARY 7, 2025

Paid plans start at $6/month/channel. Paid plans start at $15/month. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Starts at $420/month to get the AI personalization feature. Pricing : Starts at $15/user/month.

Price

Hubspot Marketing

JULY 16, 2024

After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? When you use ChatGPT for content generation ideas, you should always treat it as a starting point.

SEO

Customers.ai

JANUARY 3, 2025

To get you started on your own research, were diving into exactly how to uncover those insights, use them to level up your marketing, and keep your customers coming back for more. Try it Free, No Credit Card Required Start Your Free Trial What Is Path to Purchase Research? Lets get into it. See Who Is On Your Site Right Now!

Customer

Backlinko

JULY 19, 2024

Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 Use this report to identify your top-performing pages at a glance.

SEO

Martech

DECEMBER 16, 2024

Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. billion pages in the latest Web Data Commons report, which provides structured data from webpages.

Transform

Hubspot Marketing

AUGUST 13, 2024

Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. My podcast consumption rose so much in the last three years that I had to just start my own show.) Plain and simple. AI platforms and search features have changed how we find information.

SEO

Backlinko

OCTOBER 23, 2024

Let’s get started. If you’re unsure what to ask, start with a template. This saves time and ensures you’re asking smart, strategic questions from the start. Then, scroll down the page until you find the “ People also ask ” list. Through content marketing, Backlinko attracts over 772,000 monthly sessions.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 16, 2024

“Oh it’s just a stupid meme page,” you might say. But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? What’s the big deal?”

Gen Z

Search Engine Land

SEPTEMBER 11, 2024

There’s a natural tendency to believe that more is better, assuming clients will appreciate a 40-page audit more than a five-page audit. For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. This includes template-based changes affecting multiple pages.

SEO

Backlinko

NOVEMBER 1, 2024

How to Start Doing SEO for Your Roofing Business Follow these steps to start doing SEO for your roofing business and grow your online presence: Step 1: Optimize for Local Visibility You want people who are physically near you to discover your services and choose to hire you over the competition.

SEO

Trade Press Services Newsletter

APRIL 3, 2025

Successful content starts with knowing who you are speaking to. Hubspots resources page is an excellent example of microcontent. Engaging with prospects, customers, and other stakeholders on a personal level not only helps marketers create more relevant content but also fosters a stronger connection with audiences.

Whitepaper

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Then, click on Competitive analysis in the Benchmarking section.

Analytics

Hubspot Marketing

AUGUST 28, 2024

Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. Improve Internal Linking Architecture I know what you’re thinking: Isn’t internal linking on-page SEO? Best for: Many of the AI automations mentioned above are more relevant to on-page SEO.

SEO

Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. And it gives your content more opportunities to take off. Crossposting makes this multi-platform strategy more manageable.

Energy

Buffer Marketing

NOVEMBER 14, 2024

Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. The link in bio is your chance to redirect your audience to an external page. Want to take it up a notch?

Social Media Marketing

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. They aren’t popular enough to deserve their own page but still add value. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. Estimated word count: Suggested length for the content.

Whitepaper

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. I like the way Lynch puts it.

B2C

Hubspot Marketing

JANUARY 23, 2025

A content brief is a short document if you can keep it to a page or two, everybody will be happy thats a guide or blueprint for creating content. That particular client included a one-page brief with each assignment. Table of Contents What is a content brief? When I worked as a freelance writer, I found this incredibly helpful.

Logistics

Marketing Insider Group

JANUARY 6, 2025

Developing Targeted Topics Start by identifying common questions your audience asks. Direct visitors to other posts or service pages that align with their interests. Image source Measuring Blog Performance Evaluating the success of your blogs involves tracking metrics like page views, bounce rates, and conversions.

Inbound Marketing