The Marketing Operations Leader

JANUARY 2, 2025

Report Generation: Learn to create dashboards and reports that track KPIs. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Example: Amy, a 3-year marketing ops specialist, documented her company’s entire webinar program process, cutting down planning and execution time by 20%.

Non-Profit

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Martech

AUGUST 2, 2024

For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s an activity usually faced with dread. Oh, goodie!

Transform

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 26, 2024

Social teams of one are no longer enough to keep up with the demand.” Use social media AI tools to streamline content planning, creation, and posting across your social channels — and to open up time for more creativity. But we can take steps to be proactive, stay informed, and adjust our content to meet new demands.

Social Media Marketing

Hubspot Marketing

JANUARY 8, 2025

The most comprehensive social media budgets cover the following: Strategy and planning: This includes setting goals and objectives , conducting audience research and competitive analysis, choosing priority channels, and establishing KPIs. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Shifting from pilot projects to widespread implementation demands a strategic approach. Work cross-functionally to assemble an AI council to provide direction and drive strategy. Processing.

Transform

Martech

FEBRUARY 13, 2025

Marketers rely heavily on genAI to streamline workflows, enhance personalization and keep up with the increasing demand for high-quality content. The top content use cases are: Copy ideation (50.7%) : GenAI is extensively used to brainstorm and generate fresh ideas. Content: Content optimization and testing (20.0%).

Transform

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Initial interest fades due to low demand or value mismatch. This generates a list of keywords that potential customers are looking for. Absolutely.

Price

Martech

OCTOBER 30, 2024

The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. This is a longer-term strategy and may not result in immediate sales — the ultimate success metric.

Content Marketing

Sprout Social

SEPTEMBER 23, 2024

We want our team to have the AI skills and confidence required to augment our capabilities, strategy and planning, so we can operate as a world-class team and create a magnetic culture. Without a clear, centralized plan, content creation becomes your only AI use case. People are the most crucial factor in the AI equation.

Transform

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? This often results in generic messaging, missed market opportunities, and diminishing conversions. Many AI tools also have built-in analytics.

Customer loyalty

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Buyer journey strategy. This misstep introduces significant risk. ICP definition.

CMO

Martech

AUGUST 14, 2024

Here are seven strategies to do that. Do you have separate tools for email marketing, social media scheduling, and content planning? API integrations can reduce some IT resource demands and accelerate certain deployments. For Limited Budgets: Prioritize tools that directly impact revenue-generating activities. Processing.

Customer Acquisition

Backlinko

NOVEMBER 22, 2024

Key features include: AI-powered SEO workflow automation Data-driven SEO performance forecasting Custom reporting capabilities Large-scale content optimization Access to vetted SEO experts on demand “To say Semrush Enterprise will be a major timesaver is an understatement. Sia adapts to your organization’s SEO strategy and workflows.

SEO

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Strategy

Marketing Insider Group

OCTOBER 9, 2024

For example, many CEOs believe that a CMO should be primarily responsible for increasing revenue generation, but the perspective of a typical CMO is more focused on achieving marketing specific objectives. Executive leaders aren’t cheap, with adequately experienced leaders demanding salaries in the high six-figures.

CMO

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Agencies optimize campaigns for better results with the latest tools and strategies. Insights from Data Analysis PPC campaigns generate valuable data that helps you with your future strategies.

Management

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies.

Market Segmentation

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. AI-driven insights help uncover marketing performance drivers hidden across multiple data views, enabling more informed decision-making.

Marketing Mix

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. Long story short?

eCommerce

Martech

OCTOBER 14, 2024

The limitations of demographic factors Once a reliable indicator of consumer preferences and behaviors, age seems almost arbitrary due to diverse life experiences within generational cohorts. This backlash led to a swift retreat from these initiatives, with Tractor Supply announcing plans to eliminate DEI roles and goals.

eCommerce

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. ” Marketers need to develop strategies that align with this new reality. Dig deeper: How customer-centric marketing fuels long-term success Time to diversify your marketing strategy What does this mean for marketers adapting to todays dynamic landscape?

Thought Leadership

Martech

JANUARY 21, 2025

Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences. Lets explore content atomization in depth, its benefits for SEO and engagement and how to implement it in your content strategy. What is content atomization?

Whitepaper

Martech

NOVEMBER 15, 2024

elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. Have your key information on instant recall My primary mantra is “Strategy over tactics.” Supplying that information on demand increases your professionalism. Processing.

Email Marketing

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Then, plan content that empathizes with your audience’s problem and hints at the types of solutions that exist. Content demands have skyrocketed. The next week, you film some YouTube videos.

Customer

Hubspot Marketing

JUNE 30, 2025

Plan, prepare, and deliver presentations on behalf of the marketing team. We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

Management

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Yes, paying seasoned, skilled professionals to own and execute your digital content strategy can come at a pretty penny, but the barriers otherwise are quite low.

Tentpole

Martech

JUNE 27, 2025

” “Generate 1,000 MQLs this quarter.” It also found that CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5% annual growth than their peers. Tactics are optimized to capture current demand instead of balancing them with creating future demand.

Finance

Vertical Response

AUGUST 19, 2024

Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. Key Takeaways Alternative advertising engages consumers through unconventional strategies, creating deeper connections and resonating more personally than traditional methods.

Advertising

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Moreover, many organizations lack a clear AI strategy.

Transform

Search Engine Land

AUGUST 5, 2024

Keep broad match keywords in separate campaigns from phrase and exact match to allow for different bidding strategies and more aggressive targets for broad match The primary benefit of this approach is the flexibility it offers in campaign management and bidding strategies. Max conversion value. Max clicks.

eCommerce

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy.

User-Generated

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Low Barriers to Entry Thanks to services like Shopify , Square , and on-demand manufacturing, it’s pretty easy to start a D2C venture.

Manufacturing