Remove tag amazon
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5 reasons Amazon Ads is better than Google Ads for ecommerce

Search Engine Land

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 130
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How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor

Hubspot Marketing

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. Finally, I decided to switch out the Amazon Basics mat for the purple mat. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? Better ads, trust, safety?

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How to Use Amazon Attribution For Ad Campaigns

Neil Patel

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. What Is Amazon Attribution? What Does Amazon Attribution Cost?

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How to Use Amazon Posts to Promote Your Products

Neil Patel

That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. What Are Amazon Posts? Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Amazon Posts helps your brand connect (and convert!)

Promotion 130
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Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

Hubspot Marketing

According to Beth Bovie from Revelo , "Duplicate content errors may come in the form of duplicate title tags and meta descriptions, as well as content within an article. While this happens across many different industries, I see this frequently in e-commerce sites like Amazon. The canonical tag is found in the header of a web page.

COS 92
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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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How to redesign your site without losing your Google rankings

Search Engine Land

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. So before going live, make sure to remove that noindex meta tag.

SEO 103