Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. What is crossposting? Crossposting is when you share the same (or similar) content on multiple social media accounts.

Energy 123

Energy Management Analytics Communications 123

Buffer Marketing

OCTOBER 29, 2024

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience. 💡 Schedule your Instagram content with Buffer.

User-Generated 131

User-Generated Analytics Education Finance 131

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. Tip: Spot an influencer gushing over your brand?

Customer 112

Customer Food Transform Health 112

Buffer Marketing

FEBRUARY 3, 2025

Its growth can be attributed to a few things: the network effects of being connected to an already popular platform like Instagram, the timing of its release, and the general excitement of a new platform launch. But that’s not enough to sustain a platform — so what makes Threads stand out?

Branding 137

Branding Place Social Media Marketing Marketers 137

Buffer Marketing

AUGUST 14, 2024

Hootsuite doesn’t have the option to choose covers or thumbnails for Instagram Reels and TikToks. Here’s a comparison of the post composer window in both Buffer and Hootsuite for scheduling an Instagram Reel and TikTok.  With Buffer’s engagement tools, you can keep track of comments on Facebook and Instagram.

Management 114

Management Price Analytics User-Generated 114

Buffer Marketing

JULY 24, 2024

You can jot down any notes, attach images, and organize your messy notes with groups & tags. ⚡ Pro-tip : Many social networks also help you do this for their specific channel like Pinterest’s trend forecast and Instagram’s  “Reel Trends” feature. I save them in Buffer Ideas.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

SocialPilot

AUGUST 13, 2024

It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. You will find the same reel they shared on Instagram, trending on TikTok. Instagram : Expand reach, join communities, and increase discoveribility.

Social Media Marketing 111

Social Media Marketing Management Branding Analytics 111

Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. For small businesses, Reels are the fastest way to grow on Instagram. Scheduling Instagram Reels in advance helps you post consistently, hit peak engagement times and focus on creating better content. In this post, we’ll show you 3 ways to schedule Instagram Reels.

User-Generated 104

User-Generated Analytics Management Place 104

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. You can encourage posts by creating specific hashtags and asking customers to tag your brand. They offer visual proof of your product’s impact, enhancing credibility.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Buffer Marketing

OCTOBER 17, 2024

They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs.   Check out this post from small business coach Jeff Jewell for inspiration — it earned a 43% engagement rate on Instagram.   

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Buffer Marketing

JULY 23, 2025

Instagram isn’t just a photo-sharing app anymore. We’ve pulled together the most important Instagram statistics for 2025 — blending industry-wide research with real insights from Buffer’s tools and data — so you can make informed decisions about your Instagram strategy this year.

Gen Z 99

Gen Z User-Generated Education Place 99

Buffer Marketing

AUGUST 28, 2024

Out of all social media networks, Instagram probably has the most kinds of content: There’s Instagram Stories, Instagram Carousels, Instagram Notes, Instagram Reels, Instagram ads, and Instagram Live. Still, Instagram Reels rule engagement.) Pick a topic and post about it using tags.

Entertainment 103

Entertainment Education User-Generated SEO 103

Buffer Marketing

AUGUST 7, 2024

For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators​ Explore influencer directories : Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 97

User-Generated Traditional Marketing Social Media Marketing Branding 97

Buffer Marketing

NOVEMBER 4, 2024

Instagram 5. Instagram 2.04 billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. A well-optimized website attracts more visitors and keeps them engaged. Implementing SEO best practices is crucial for higher search engine rankings. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Buffer Marketing

JULY 31, 2024

Instagram also lets you find trending Reels to help you catch up to what’s working on its network right now. It’s anything you’re tagged on or mentioned in by your audience. View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough.

User-Generated 107

User-Generated Retail Fashion Management 107

Sprout Social

JANUARY 15, 2025

Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. Instagram: Influencers and creators can add affiliate links and discount codes to Posts, Stories, Reels and Highlights. Shoppable tags in Posts or Stories can track product purchases. Trying to reach Gen Z?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hubspot Marketing

OCTOBER 28, 2024

I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. 15 Business Video Ideas How do I find video content ideas?

Video Marketing 114

Video Marketing Marketing Marketers User-Generated 114

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Ready to elevate your Instagram strategy without breaking the bank?

User-Generated 107

User-Generated Analytics Fashion Management 107

SocialPilot

DECEMBER 18, 2024

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Despite their similarities, Instagram Stories and Reels are different in their reach. Instagram Reel Instagram Story Visibility Can be seen by all Instagram users Seen only by followers unless the profile is public Avg.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Buffer Marketing

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Choose the right type of Instagram account 2. Spend time on Instagram 7.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. The Meta AI search function is now on Instagram , indicating that social search continues to evolve. Google is showcasing content from YouTube, Instagram, Pinterest, etc, within its search results.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), This guide to taking better Instagram photos has tips that are just as applicable to Facebook.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Marketing Insider Group

JANUARY 21, 2025

Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences. Your CTA should encourage readers to share the content on their social media platforms or tag friends who might find it useful. This connection makes your blog posts more appealing and shareable.

Entertainment 113

Entertainment Analytics Place Management 113

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. Reels can be shared to your Instagram Stories, feed, and even to Facebook, maximizing reach.

Thought Leadership 114

Thought Leadership Fashion Energy Food 114

Hootsuite

OCTOBER 16, 2024

Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Rival IQ’s come a-knockin’.

Analytics 114

Analytics Price Management PR 114

Sprout Social

OCTOBER 22, 2024

According to The 2024 Social Media Content Strategy Report , 91% of Gen Z social media users are on Instagram and another 86% are on TikTok , making these platforms the most popular for Zoomers. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. Know your target audience deeply Some resources will start with setting social media goals, which is a great first step, but Instagram creator and consultant, Elise Darma , recommends putting audience research front and center.

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketing Marketers 117

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. Choose platforms where your audience is active, whether it’s Instagram, LinkedIn, Twitter, or another. These elements will appear in the search results and can improve click-through rates.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Sprout Social

JANUARY 22, 2025

That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Likewise, tags can help the LinkedIn algorithm better understand what your content is and serve it to users accordingly. Note how Klaviyo tags brands in their post promoting customer case studies. Use your best judgment!

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Hootsuite

JULY 10, 2024

View this post on Instagram A post shared by Zoo Zürich (@zoozuerich) 3. But since they’re not specifically seeking an interaction with you, they won’t always tag you in their posts. Visitors were not using tags or brand hashtags. They now use a social listening tool to get daily reports of all new mentions (tagged or not).

User-Generated 129

User-Generated PR Branding Product 129

Sprout Social

MARCH 27, 2025

Instagram and TikTok) and emerging platforms (e.g., Instagram Instagram is quickly becoming the go-to network for influencers and creators, with recent stats finding that 57% of brand partnerships happen on the channel. Instagrams wide appeal makes it a top choice for brands across sectors targeting a wide range of audiences.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. View this post on Instagram A post shared by LIVE TINTED (@livetinted) LiveTinted started as a solely D2C brand but can now also be found in ULTA stores. It’s a beautiful cycle. Image Source 5.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Backlinko

JULY 1, 2025

Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. Tag us @CozyClay and use #MyMorningMug to be featured.” Once you start receiving tags, repost customer content, and comment on the posts. They don’t come with the influencer price tag.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Marketing Insider Group

MARCH 24, 2025

According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). For example, take a look at the Hello Kitty Cafe Trucks Instagram page. The right formats will also depend on the social media platform you choose.

User-Generated 75

User-Generated Energy Promotion Place 75