Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Marketers 126

Marketers Marketing Analytics Management 126

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Transform 114

Transform User-Generated B2C Management 114

Martech

DECEMBER 9, 2024

Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands. Marketers must pair technologys possibilities with human ingenuity to drive meaningful innovation.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. I am trained with MarTech content. Here’s something somebody asked me!

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Hubspot Marketing

OCTOBER 18, 2024

Technology Technology has grown to become a huge part of the event experience. If you run a hybrid or virtual event , technology will make or break the experience and should make up a larger percentage of the budget. Other costs may be wrapped into technology or venue choice to reach your inclusivity goals.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Martech

OCTOBER 15, 2024

Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms. Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities.

Global Marketing 124

Global Marketing Analytics Digital Marketing Advertisers 124

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Transform 108

Transform CMO Retail Customer Journey 108

Martech

JANUARY 27, 2025

That’s good for consumers because it allows us access to reasoning technology at very, very low cost.” ’ DeepSeek’s cost, quality and open-source model threaten to undermine the technology firms that have spent hundreds of billions of dollars on the technology. “That’s good for us.

Copywriting 118

Copywriting Marketers Marketing Price 118

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology.

CRM 123

CRM Transform Marketers Marketing 123

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer.

Customer Acquisition 117

Customer Acquisition User-Generated New Technology Price 117

Martech

NOVEMBER 6, 2024

Discovering your perfect TikTok collaborator As brands increasingly integrate TikTok into their marketing strategies, they often face challenges managing multiple partners, differing campaign strategies, or competing technologies. But the solution is clear: Choose a single, holistic marketing partnership.

Transform 128

Transform Advertisers Advertising Branding 128

Martech

JANUARY 6, 2025

Consider a build-buy-partner framework to identify areas where using agency or technology partners could help accelerate without sacrificing data ownership. Adopt interoperable platforms Choose tools that integrate seamlessly with other technologies. Remember to factor in the value of time savings or increased speed to production.

Transform 117

Transform Analytics Product Management 117

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption.

Marketers 132

Marketers Marketing Analytics Management 132

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Charles and Brandon Reiss.

CRM 120

CRM Communications Customer Product 120

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 124

Email Marketing Marketers Marketing Marketing Automation Platform 124

Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

Advertisers 118

Advertisers Advertising Product Place 118

Sprout Social

SEPTEMBER 23, 2024

That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success.

Transform 84

Transform Marketers Marketing Energy 84

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

User-Generated 131

User-Generated Transform SEO Law 131

Martech

DECEMBER 9, 2024

Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. A common barrier?

B2C 125

B2C New Technology Analytics Communications 125

Martech

DECEMBER 4, 2024

Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential. The role of technology in return processes As ecommerce continues to grow, effectively managing and reducing returns will be crucial for online retailers to maintain profitability and customer satisfaction.

eCommerce 122

eCommerce Customer Retail Shipping 122

Martech

JULY 26, 2024

Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment. However, only 40% of managers and entry-level employees think this will happen.

Marketers 126

Marketers Marketing Traditional Marketing Management 126

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 114

Law Transform Retail Manufacturing 114

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology.

Transform 118

Transform Energy PR Customer loyalty 118

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. For each area, please describe how the CDP helps, what other technology, if any, is needed, and what metrics the marketing team should measure for success in this area. I am trained with MarTech content. Here’s something somebody asked me!

Customer 118

Customer B2C CMO Customer Journey 118

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” Ads are the most convenient way to fund such a system, so advertising technology ruled the web. They’ll freak out, won’t they?

Customer 128

Customer Real Estate Law Advertisers 128