technology 
The CMO Survey
APRIL 24, 2024
In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. Companies spend 19.9% in five years.
Rock Content
MARCH 18, 2024
2024 is a year of amazing content marketing technology. The technology can identify which pieces of content are effectively converting. Interactive Content Experiences: Engaging Audiences with Immersive Technology Artificial intelligence is good for several purposes, and one of them is immersion.
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Martech
SEPTEMBER 29, 2023
Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. The post The ethics of AI-powered marketing technology appeared first on MarTech. Get MarTech!
Sprout Social
FEBRUARY 28, 2024
What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Martech
SEPTEMBER 26, 2023
Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It’s what pulls people and technology together in service of defined objectives and desired outcomes: Growth, revenue goals, winning branding and so on,” Davis said. “I Registration is free.
Martech
DECEMBER 11, 2023
I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.
Speaker: Ryan Bryers, SVP of Global Engineering
With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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Evaluate your technology needs and the questions to ask. Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love. Take the next steps from Sales to Revenue Enablement.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Advertiser: ZoomInfo
Where Conversation Intelligence fits into your sales technology stack. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Who in the Revenue organization benefits from Conversation Intelligence.
Advertiser: ZoomInfo
On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.
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