Search Engine Land

APRIL 22, 2024

Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic. No other search engines will have any data for advertisers to use for location targeting. Why we care. What is IP-based geolocation. The details. Dig deeper.

Advertising 125

Advertising Advertisers Law Search Marketers 125

Search Engine Land

APRIL 26, 2024

Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Here are some of the best places to start your investigation.

SEO 92

SEO Communications Place Analytics 92

Search Engine Land

APRIL 15, 2024

Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct/indirect mentions across channels. It’s the initial step in using them within a comprehensive search strategy. We will also: Dive into the nuances of brand mentions.

Branding 107

Branding Manufacturing Real Estate PR 107

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. If you’re using a different analytics tool, consult your provider for help. Apart from the EU, various privacy laws in the U.S.,

Analytics 121

Analytics Law Marketing Marketers 121

Martech

APRIL 18, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. UA used cookies; GA4 uses modeling to estimate key events. And who can blame them?

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hubspot Marketing

APRIL 5, 2024

Remember the story about Plato’s cave ? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. With data, you’re able to see the big picture.

B2C 106

B2C SEO Transform Marketing 106

Search Engine Land

FEBRUARY 13, 2024

When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. That’s awareness.

Non-Profit 115

Non-Profit User-Generated Customer Journey Advertising 115

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? He strategically used keyword research to inform his local SEO strategy. Do it right, and your business becomes more visible.

Customer 83

Customer SEO Place Price 83

Search Engine Land

MARCH 18, 2024

In another change, Cathy Edwards is moving to the Long-term Bets team in Knowledge and Information. We have great momentum in Search, with recent improvements in search quality, new ways to search like Circle to Search, and features using gen AI to help with even more complex questions. What Google said. ” Liz Reid.

Promotion 138

Promotion Product SEO 138

Search Engine Land

MARCH 14, 2024

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.” And Google’s not kidding about using hidden gems for ranking. And Google’s not kidding about using hidden gems for ranking. Whether AI will dominate the SERPs altogether is up for debate.

SEO 117

SEO Transform Promotion Branding 117

Martech

APRIL 22, 2024

Terms of the deal were not disclosed. Dig deeper: How Sur La Table uses AI to power customer experience As Webflow grew its own business, it saw firsthand how marketing teams in larger organizations were struggling, according to a blog post by Webflow CEO and co-founder Vlad Magdalin. A powerful content management system.

Retail 89

Retail Customer Journey Management Customer 89

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. That includes speaking in terms of what matters to them.

Transform 114

Transform Communications Marketing Marketers 114

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

New Markets 132

New Markets SEO Energy Inbound Marketing 132

Buffer Marketing

MARCH 19, 2024

“Unlike Google Search, where historical traffic and authority are somewhat necessary for ranking highly, engagement and early traffic can establish a YouTube channel fairly quickly,” she told us. Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 108

SEO Analytics User-Generated Price 108

Martech

APRIL 25, 2024

In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used. and Australia. Why we care.

Marketing 87

Marketing Marketers Digital Marketing Management 87

Search Engine Land

SEPTEMBER 13, 2023

Well, if you’re one of the writers of the recently published paper, “ End-to-End Query Term Weighting ” you see this as an opportunity to shine. Well, if you’re one of the writers of the recently published paper, “ End-to-End Query Term Weighting ” you see this as an opportunity to shine. What is end-to-end query term weighting?

SEO 130

SEO Price Education Product 130

Martech

APRIL 25, 2024

The most important thing is to understand why you are using the solution in the first place. The most important thing is to understand why you are using the solution in the first place. What are the use cases for it? Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements.

Price 71

Price Place Management Product 71

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Martech

APRIL 24, 2024

Step 1: Establish your data foundation The first step for creating great experiences using AI and Agile marketing is laying your data foundation, which can feel daunting. Getting the basics of a data foundation in place is critical for using AI in customer experiences. Use visualizing work for transparency and quick communication.

Customer 86

Customer User-Generated Analytics Place 86

Search Engine Land

MARCH 1, 2024

With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign. With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign.

Advertising 114

Advertising Advertisers Digital Marketing SEO 114

Hubspot Marketing

JANUARY 3, 2024

A colloquial abbreviation for “adorable” often used to describe something extremely cute or appealing. A colloquial abbreviation for “adorable” often used to describe something extremely cute or appealing. A playful term meaning exceptionally good or fantastic. Liquid used in such a process. So, buckle up, word nerds.

Millennials 119

Millennials Fashion Communications Product 119

Search Engine Land

DECEMBER 8, 2023

This article will look at when there is a case for and against using them. Dig deeper: Why you should invest in branded keywords even if your company ranks #1 on Google What are the benefits and drawbacks of bidding on brand terms? What are the benefits and drawbacks of bidding on competitor terms? Lower click-through rates.

Branding 109

Branding Customer Acquisition Advertising Advertisers 109

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. Product managers, in turn, use these insights to shape the direction of individual products.

Management 103

Management Product Key Performance Indicator CMO 103

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. For example, you can identify the most common terms being searched related to your market.

Retail 104

Retail Transform PR Shoppers 104

Search Engine Land

JANUARY 24, 2024

Meta is updating this tool to make it easier for brands to protect their intellectual property across its platforms using machine learning. Updates include: Improved matching : Find matches based on your past use of Brand Rights Protection. Each user with access to a business account can monitor a unique list of terms.

Branding 101

Branding Brand Management Management Search Marketers 101

Search Engine Land

APRIL 12, 2024

Some advertisers worry that AI influencers could be used for manipulative marketing tactics. Even though using AI influencers for promoting products might seem cheaper and quicker for your campaigns, considering the lower sales and ethical concerns involved, it might not be the best choice for brands as things currently stand.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Transform 102

Transform Advertising Advertisers Law 102

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance.

User-Generated 108

User-Generated Copywriting Advertising Advertisers 108

Hubspot Marketing

APRIL 8, 2024

If used effectively, you can generate significant profit for companies. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence?

User-Generated 105

User-Generated Advertising Advertisers Communications 105

Search Engine Land

APRIL 4, 2024

They are, after all, different metrics measured by different tools, using different methodologies!) Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Where do you even start?

SEO 119

SEO Analytics PR Branding 119

Search Engine Land

FEBRUARY 12, 2024

As part of a nurtured account strategy, TikTok recommends ensuring your Ad Account is structured towards the end-to-end user journey, for example: Only use one ad account. The platform claims this is the “key to scalable growth and long-term performance.” Combine and diversify ad groups. ” Data connection setup.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Martech

APRIL 17, 2024

Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. GA4 is fundamentally different than its predecessor.

Analytics 108

Analytics Price Transform Marketing 108

Martech

OCTOBER 11, 2023

But while you might think it’s about to give you the edge you need to get ahead, remember this: Everyone else is using it too, so you now need higher-quality content to stay competitive. This makes your blog a long-term investment in your visibility in AI search results.

Transform 126

Transform SEO Thought Leadership User-Generated 126

Martech

APRIL 23, 2024

via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. What it is. Why we care. Let the user beware.

User-Generated 86

User-Generated Branding Marketing Marketers 86

Search Engine Land

APRIL 1, 2024

The retail giant also announced several additional updates to Walmart Connect, including: Walmart Connect is going to let advertisers place search ads using brand terms, including those targeting competitor brands. What is Walmart Connect? This will initially include purchases on the retailer’s TV wall in electronics departments.

Advertising 94

Advertising Advertisers Retail Management 94

Search Engine Land

FEBRUARY 14, 2024

This gives users a detailed view of data changes, making it a useful tool to spot both quick and long-term trends. Using trend detection. Why we care. Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness. ” Daniel J. But yes, I’m w/ you Curtis.

Analytics 110

Analytics Advertising Advertisers Management 110

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines. All-in on AI.

Product 102

Product Retail Email Marketing Marketing Strategy 102