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Customer Testimonials Are Not Effective Storytelling

David Meerman Scott

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

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Testimonial Campaigns: Brand’s Guide to Gathering Great Testimonials For Content

Scoop.it!

But how do you go about collecting this sparkly testimonial? A lot of the time, testimonials result in generic, impersonal feedback such as, “This was a good company to work with. But the question is, how do you get similar (and even greater) levels of detail from your testimonials? Seems obvious right? Service was good.”

Product 59
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10 Great Testimonial Examples From Landing Pages

Neil Patel

If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust. Blue Apron Uses Changing Testimonials.

CRM 102
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7 Strategies for Getting More Customer Testimonials (And What to Do With Them)

Neil Patel

Every great site has a powerful customer testimonial page. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. Testimonials boost your conversion rate and inspire trust in your business. Checkout Your Facebook Reviews. The easiest place?

Customer 142
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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10 Steps to Help You Turn Client Testimonials Into SEO Wins via @sejournal, @alexanderkesler

Search Engine Journal

Client testimonials, an essential part of any marketing strategy, are a goldmine of market and content intelligence. The post 10 Steps to Help You Turn Client Testimonials Into SEO Wins appeared first on Search Engine Journal. Make them part of your B2B SEO playbook.

SEO 82
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Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies

David Meerman Scott

If I was going to trial, I’d hire a lawyer to advise me. And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me.

PR 74