Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Branding 94

Branding Price Analytics Management 94

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. If not, stick with us. Full of character.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

CRM 75

CRM Price Communications Social Media Marketing 75

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative attention. But how do you know which online reputation service is the best fit for your needs?

Management 90

Management Branding PR Food 90

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. 13 Facebook Business Page Tips 1) Don't create a personal profile for your business.

Real Estate 102

Real Estate Promotion User-Generated Analytics 102

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. Ready to create an SEO strategy that increases your organic traffic? Want to attract prospects and land more cases from search engines?

Law 70

Law SEO PR User-Generated 70

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? Professional goals are achievements or milestones you hope to achieve in your career.

Management 109

Management Promotion Thought Leadership Education 109

Orbit Media Studios

MARCH 10, 2024

You’re getting a flurry of attention and traffic. It’s visible in your referral traffic and often your direct traffic. How do I get maximum value from a press hit? Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. You’ve been mentioned.

PR 105

PR SEO CMO Energy 105

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy.

Promotion 114

Promotion Advertising Advertisers Price 114

Hootsuite

FEBRUARY 6, 2023

In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is content moderation?

Pharmaceutical 119

Pharmaceutical User-Generated Energy Management 119

Search Engine Land

AUGUST 16, 2023

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact.

PR 94

PR Health Law Advertising 94

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Second only to the 16% business use growth of TikTok.) LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. 1 Social Media Tool Create.

CRM 85

CRM User-Generated Marketing Marketers 85

Hubspot Marketing

OCTOBER 12, 2023

You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Here are a few examples: For a local business, you could compile a guide of events in the area.

SEO 129

SEO PR eCommerce Analytics 129

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations.

Health 109

Health Place Marketing Plan Content Marketing 109

Martech

DECEMBER 18, 2023

Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Where are companies using AI the most?

CRM 122

CRM Transform User-Generated Marketing 122

Search Engine Land

MAY 13, 2024

Content distribution is the secret sauce that gets your hard work in front of the right eyes. Here are a few proven ways to supercharge your B2B content distribution strategy. Here are a few proven ways to supercharge your B2B content distribution strategy. But it’s not enough to just create great content.

Whitepaper 65

Whitepaper Thought Leadership User-Generated Key Performance Indicator 65

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Topics and categories your competitors are writing content for. Paid traffic. Trends over time.

SEO 123

SEO Branding Product Customer 123

Hootsuite

JUNE 29, 2023

You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. A great reputation can skyrocket your business to new heights; a bad one can set you up for a long, slow struggle. Here’s how.

Management 107

Management Branding Shoppers User-Generated 107

Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. LinkedIn says creator mode “can help you grow your reach and influence” on the platform.

Analytics 119

Analytics User-Generated Social Media Marketing Education 119

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

OCTOBER 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. If it’s their first day, they won’t know exactly how to get the job done.

User-Generated 112

User-Generated Education Market Research Customer 112

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 108

Branding Price Analytics Place 108

Sprout Social

SEPTEMBER 18, 2023

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. I might write a listicle that talks about the top social media tools in the marketing industry and include my company's software somewhere in the list. What is an advertorial? Here's how: 1.

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Buffer Marketing

APRIL 3, 2024

You want to grow your Facebook following, so I don’t need to convince you with any more impressive numbers (there are plenty when it comes to Facebook) — so let’s get into the how of building your Facebook following.   Facebook’s incredible popularity also means the platform is crowded.

User-Generated 100

User-Generated Social Media Marketing Millennials Analytics 100

Hootsuite

OCTOBER 11, 2022

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. How to set up a Snapchat Business account. Source: Snapchat.

Management 98

Management Social Media Marketing Place Customer 98

Search Engine Land

DECEMBER 7, 2023

Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. I’ve developed a free Python script to analyze your competitors’ publishing frequency. This is the kind of insight you’ll be able to gain for your strategy.

SEO 115

SEO Analytics Management Search Marketers 115

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for. Below, let’s go over the biggest risks of social media that businesses must prepare for.

Management 91

Management PR Pharmaceutical Law 91

Martech

SEPTEMBER 14, 2023

The guidelines will be open for public comment through October 13. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Why we care. Guidelines.

Retail 118

Retail Advertising Advertisers Shoppers 118

Search Engine Land

AUGUST 29, 2023

Challenges with scaling Ultimately, the challenges of scaling an SEO team boil down to changes in the quality of your “three Ps”: people, process and product. Challenges with scaling Ultimately, the challenges of scaling an SEO team boil down to changes in the quality of your “three Ps”: people, process and product.

SEO 136

SEO Management Communications Food 136

Search Engine Land

MARCH 8, 2024

People will always demand to find information and products online that satisfy their needs – and as SEOs, we have a great opportunity to ensure any such requests are directed to environmentally responsible businesses. In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change.

SEO 128

SEO Energy Manufacturing Education 128

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. This is your street credibility and personal brand all rolled into one. What’s the true ROI? The ROI is insane.

Thought Leadership 129

Thought Leadership Transform Communications Branding 129

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Your customers don't represent the attitudes of an entire market.

Market Research 145

Market Research Marketing Marketers Price 145

Buffer Marketing

APRIL 25, 2024

But it’s really just a way to be easily visible and discoverable to your target audience.    In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. This is especially true for branded keywords like your brand’s name.

SEO 98

SEO Gen Z Social Media Marketing Millennials 98

Hootsuite

MAY 1, 2023

Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient. Let’s take a look at the top 7 tips to create an effective social media workflow. It also helps to keep your team stay organized and on task. What is a social media workflow?

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135