Search Engine Land

SEPTEMBER 24, 2024

The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. Despite their questionable reliability, many in our industry are turning to AI checkers as a misguided shield, potentially limiting their own content creation capabilities based on flawed analyses.

User-Generated 75

User-Generated SEO Transform Education 75

Backlinko

NOVEMBER 1, 2024

SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And ranks for more than 3.2K And as the makers (and breakers) of rankings, following their guidelines is essential. The HCU is now integrated into Googles core ranking systems. And you can, too.

User-Generated 104

User-Generated Health SEO Finance 104

Backlinko

DECEMBER 29, 2024

Their site also ranks for 3K keywords. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. Understand Keyword Metrics A tool like Semrushs Keyword Magic Tool is helpful for conducting keyword research. organic visits to their website each month.

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. The tool offers a simple chat-based interface, which requires almost no learning curve. The tool will present a side panel with all the metrics and suggestions. However, despite a lot of available features, Quillbot can fall short for some.

Price 101

Price User-Generated SEO Management 101

Martech

MARCH 6, 2025

Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. Jivox released an AI-powered creative compliance tool for retail media ads. The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines.

CRM 106

CRM Retail Analytics User-Generated 106

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Table of Contents Why use AI tools for B2B marketing? This makes sense.

User-Generated 114

User-Generated Price Marketers Marketing 114

Backlinko

DECEMBER 23, 2024

This can help it rank (appear high in search results) for keywords related to your company. Here are some of the primary benefits of SEO for industrial manufacturing companies: Increases Visibility When your webpages rank near the top of search engine results pages (SERPs), more prospects notice your business.

Manufacturing 102

Manufacturing SEO Key Performance Indicator Customer Acquisition 102

SocialPilot

JANUARY 2, 2025

These reviews not only influence consumer trust but also impact your search engine rankings. Convert More Customers Positive Google reviews left by happy consumers are a significant tool to convince customers to trust your products and services. SocialPilot Reviews is that tool.

Management 111

Management Customer Customer Journey SEO 111

SocialPilot

DECEMBER 23, 2024

But how do you enhance your local business ranking? This influx of reviews gives your business listing an honest voice in local searches, enhancing the possibility of ranking higher when someone searches “furniture stores near me,” driving more traffic. Well, Google reviews can help you. More positive reviews = More leads!

Management 105

Management User-Generated Customer Place 105

Backlinko

MAY 14, 2025

Ill cover real examples, a simple framework for writing them, and tools you can use to improve your title tags and search results today. But simply ranking isnt enough. It also encourages more people to click on your link, which can help your page move even higher in the rankings. And how can you get the same results?

SEO 91

SEO Transform Marketing Strategy Email Marketing 91

Backlinko

JUNE 12, 2025

Imagine if your website could rank for every single keyword related to your niche. It’s how Tripadvisor creates “Things to Do in” pages for countless locations across the globe… …and ranks for almost 100K keywords featuring the words “things to do in”: But the reality is more nuanced. It’s whether those pages actually deserve to rank.

SEO 75

SEO User-Generated Transform Real Estate 75

Martech

FEBRUARY 10, 2025

Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings. Integration with search engine tools : Connect your site with Google Analytics and Search Console to track performance and gain insight into what needs fixing.

SEO 83

SEO Health User-Generated Analytics 83

Backlinko

JULY 10, 2025

Done right, an SEO audit helps you: Identify ways to improve rankings and user experience Detect issues affecting your organic performance Protect and sustain long-term growth More importantly, this audit creates an SEO strategy grounded in data, not guesswork. Use the “ URL Inspection ” tool to learn why a page isn’t indexed yet.

eCommerce 73

eCommerce SEO Shoppers User-Generated 73

Litmus

SEPTEMBER 25, 2024

As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool. We’ve been playing checkers for too long and not enough chess. We just need to make that mindset shift.”

Management 99

Management Marketers Marketing CRM 99

Neil Patel

JUNE 3, 2025

Read on to learn more about what SEO monitoring entails, nine metrics to track, plus a few tools and tips for making the most out of your optimization strategy. If you’ve implemented tactics intended to boost your search rankings and increase website traffic, you want to make sure your efforts are actually working.

SEO 63

SEO Analytics Price Digital Marketing 63

SocialPilot

JANUARY 6, 2025

However, if your main requirement is getting the full online reputation management tools without shelling out extra dollars, then theres a catch. It allows you to monitor local search results and track local rankings in organic search, including Google Local Pack.

Price 85

Price Non-Profit Health User-Generated 85

Backlinko

JUNE 23, 2025

Including a beginner’s guide, link-building strategies, and even a free backlink checker tool. Keyword Research Tools Keyword research tools can be a great source of related content. Note: A free Semrush account gives you 10 searches in Keyword Magic Tool per day. File this information away for later.

User-Generated 93

User-Generated SEO Health Promotion 93

Search Engine Land

AUGUST 15, 2024

As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Technically, when you use an AI tool to create content, you are relying on AI’s analysis of data—data that was fed to it from others’ original work. How to use AI and not plagiarize AI is a tool, not a solution.

SEO 103

SEO Marketers Marketing 103

Backlinko

MAY 12, 2025

You might be able to skip the download/upload step and make edits directly, depending on the tool you use: What About WordPress? In these cases, you’ll need to use the platform’s built-in redirect tools instead. This protects sensitive information, while also being a light Google ranking factor. (Im

SEO 103

SEO User-Generated Management Place 103

Backlinko

FEBRUARY 27, 2025

month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center. This is where you can add specialized tools for needs like local SEO and social media management. At $249.95/mo,

Price 67

Price eCommerce SEO User-Generated 67

Hubspot Marketing

OCTOBER 8, 2024

New writers would need to sign in and watch short videos about how to write for HubSpot, who our personas are, and how to use admin tools like our invoicing system. I began to feed submissions into Copyleaks , a plagiarism and AI content checker. Of that, around 94% of web pages that rank on Google get zero traffic.

Price 111

Price Transform Thought Leadership Management 111

Search Engine Land

AUGUST 19, 2024

No-code tools such as Make allow for automation, especially in customer service. As the standards checkers, they make sure agents are doing the work correctly. SEO is about patterns, which AI loves Tools like Semrush have led the way with their highly useful AI SEO assistant. Dig deeper: Will AI replace SEO professionals?

SEO 84

SEO Transform Management User-Generated 84

Neil Patel

JULY 16, 2025

Use tools like PageSpeed Insights or GTmetrix to identify and fix issues monthly. Outdated tools are the top entry point for site hacks. If your site lacks performance or security, it’s going to hurt your rankings and your reputation. Start by running a test using tools like PageSpeed Insights or GTmetrix. Speed matters.

Shipping 60

Shipping Health SEO Analytics 60

Orbit Media Studios

MARCH 18, 2025

Its a little tool, like software. Examples: Content Gap Analysis GPT, Landing Page Audit GPT, Competitor Benchmarking GPT, Editorial Review GPT, SEO Relevance Checker GPT There are also two ways to use ChatGPT: canvas mode (which makes the AI into a kind of word processor) and standard mode, where you stay in the chat. Revise again.

Customer 64

Customer User-Generated Law CMO 64

Backlinko

FEBRUARY 5, 2025

It highlights technical issues that affect your rankings and UX problems that hurt conversions. Enterprise sites have extra considerations and may need specialized tools and processes. This means it can affect your rankings AND your bottom line. These are part of Googles page experience ranking factors.

SEO 81

SEO Health Shoppers Energy 81

Backlinko

DECEMBER 9, 2024

The idea is that these backlinks will help the sites rank higher in Google. And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it.

SEO 100

SEO PR Thought Leadership Analytics 100

Campaign Monitor

MAY 30, 2025

TL;DR) Constant Contact alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional design-focused businesses Superior deliverability, drag-and-drop email builder, and prebuilt automated journeys Free plan; pricing starts at $12/month 4.7/5 Let’s go. (TL;DR)

CRM 40

CRM Price User-Generated Email Marketing 40

Buffer Marketing

APRIL 8, 2025

With so many new features available on the platform, it makes sense that the Facebook algorithm — the ranking system that uses machine learning to arrange content in users’ feeds — has changed too. Here’s how Facebook evaluates and ranks your content: 1.

User-Generated 121

User-Generated Health Promotion Social Media Marketing 121

Backlinko

JULY 16, 2025

Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” And instead of trying to rank #1, you’re influencing what AI tools say about your brand. 3 Big Benefits of LLM Seeding Still chasing backlinks and rankings? You don’t need a massive budget or a #1 ranking. Sounds good?

User-Generated 121

User-Generated SEO Real Estate Branding 121

Backlinko

AUGUST 2, 2024

Poor implementation can lead to broken links, loss of page authority, and decreased rankings. This helps preserve your page’s rankings and overall website authority. And make it easier for them to index and rank your most up-to-date content. Meaning you may see higher rankings. At least in the short term.

SEO 102

SEO User-Generated Management Place 102

Search Engine Land

SEPTEMBER 11, 2023

Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. Fine-tune on-page elements.

SEO 143

SEO User-Generated Analytics Marketers 143

Neil Patel

OCTOBER 5, 2020

There is only one standard tool you should take into account when analyzing your site traffic: Google Analytics. Top Tools for Checking Website Traffic. A wide range of tools, both paid and free, allow you to check website traffic. Ahrefs is one of the most popular and complete SEO audit tools out there. Ubersuggest.

Advertisers 144

Advertisers Advertising Analytics User-Generated 144

Neil Patel

MAY 19, 2021

If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.

SEO 141

SEO User-Generated Analytics Communications 141

Neil Patel

OCTOBER 29, 2020

Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). This score can compare websites or track the ‘ranking strength’ of a website over time.”.

SEO 111

SEO Health Marketing Plan Branding 111

Neil Patel

JANUARY 14, 2021

Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. This is important for one primary reason: sometimes high-ranking content gets hidden behind media, making it harder for the bot to crawl your site. Google Cache Checker. Another method for viewing cached pages is the Google Cache Checker.

SEO 139

SEO Customer Marketers Marketing 139

Hubspot Marketing

APRIL 7, 2023

How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? How to Rank in SERP Features Search engines use a variety of factors to decide which content is worthy of a SERP feature.

Real Estate 142

Real Estate Price SEO User-Generated 142