Calvyn Lee Blog

FEBRUARY 7, 2024

Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) This helps the agency identify keyword opportunities and track progress on keyword targeting strategies.

Analytics 130

Analytics SEO Communications Management 130

Calvyn Lee Blog

DECEMBER 16, 2023

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. Fortunately, discovering worthwhile websites to seek backlinks from is straightforward using tools like Keywords Everywhere. Additionally, examine your HTTPs report in Search Console.

SEO 130

SEO Transform Digital Marketing Marketing 130

Search Engine Land

FEBRUARY 19, 2024

Standing out in search is not easy. The search environment is hyper-competitive. Competition is everywhere in search. You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). Search and review: Review the SERPs and document content type.

SEO 118

SEO Whitepaper User-Generated Price 118

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. It also brings personalization to search engines.

Transform 129

Transform User-Generated SEO Analytics 129

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. Look at non-SEO tools and data providers first. What did our product not solve?

SEO 128

SEO PR Law eBook 128

Search Engine Land

SEPTEMBER 21, 2023

Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Bing Chat data? What it looks like.

SEO 108

SEO 108

Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. The growing role of entities – specifically named entity recognition – in search.

SEO 125

SEO Transform User-Generated Place 125

Search Engine Land

NOVEMBER 3, 2023

Ad Strength of responsive search ads will take automatically created assets into account to ensure that Ad Strength results are accurate. Editor now works with in-feed video ads for Discovery campaigns, combining features of Discovery and responsive display ads. Editor now supports the broad match keywords campaign setting.

Advertising 121

Advertising Advertisers Product Branding 121

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets.

PR 122

PR SEO Branding Non-Profit 122

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Copywriting 59

Copywriting Marketing Mix Advertising Advertisers 59

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. These tools accurately measure local business rankings across any service area. When setting up this report, you need to use various keywords.

SEO 135

SEO Real Estate User-Generated Analytics 135

Search Engine Land

APRIL 4, 2024

Before we set out in search of any issues, let’s make sure that this isn’t just a tracking bug. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly.

SEO 124

SEO Analytics PR Branding 124

Hootsuite

APRIL 25, 2024

Content curation tools can help. Each tool offers something different. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. What are content curation tools?

Management 80

Management Price Analytics User-Generated 80

Hubspot Marketing

JUNE 19, 2023

Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages. Are you ranking for your keywords?

B2C 144

B2C Analytics User-Generated SEO 144

Search Engine Land

DECEMBER 7, 2023

This user-friendly tool eliminates guesswork from your content planning by providing a data-driven approach. Later, I will demonstrate how to use the script to filter sitemaps for specific keywords, identifying content velocity in targeted areas. It allows us to enrich our sitemap data with traffic and top-ranking keyword information.

SEO 117

SEO Analytics Management Search Marketers 117

Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. ” Content optimization, writing and/or brief preparation Use this eight-step prompt strategy for producing unique, high-quality editorial briefs using ChatGPT: Identify primary query/keywords and content topic.

SEO 139

SEO Search Marketers Branding Marketing 139

Search Engine Land

NOVEMBER 1, 2023

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Management 124

Management SEO User-Generated Customer loyalty 124

Search Engine Land

DECEMBER 5, 2023

Google also rolled out additional measurement options like brand lift and search lift to help see the impact of these campaigns, which is a step forward. Video creation This is a good one: YouTube added automated creation tools that make it easier for advertisers to use video in their campaigns.

eCommerce 113

eCommerce Advertising Advertisers B2C 113

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. “It It combines your expertise with Google AI. This article covers: How Gemini functions in Google Ads.

User-Generated 125

User-Generated Advertising Advertisers Logistics 125

Search Engine Land

NOVEMBER 15, 2023

As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

SEO 114

SEO User-Generated Shipping Customer Journey 114

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Organic Traffic and Search Engine Optimization (SEO) A deeper exploration of the digital ecosystem reveals that organic traffic isn’t a product of mere coincidence.

Transform 67

Transform User-Generated SEO Analytics 67

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.

Content Marketing 117

Content Marketing Marketing Marketers Market Research 117

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device.

Transform 126

Transform User-Generated Entertainment SEO 126

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

User-Generated 99

User-Generated Copywriting Influencer Marketing Energy 99

Search Engine Land

APRIL 1, 2024

Using Google Search Console in your investigation Let’s start with an easy way to see whether the page ranks for any keywords. Use the performance report in Google Search Console and filter the results by the page in question. If it is, take note of the keywords. Has it never ranked for any keywords?

Energy 125

Energy SEO Education Place 125

Search Engine Land

OCTOBER 18, 2023

CI can expose valuable insights hidden in phone calls, highlight keywords spoken during conversations, identify positive and negative sentiment, create glance-able call summaries—and even automate the process of qualifying and scoring leads. Tap into calls for qualitative research AI has revolutionized the way marketers conduct research.

Real Estate 108

Real Estate User-Generated Law Energy 108

Search Engine Land

JULY 21, 2023

This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon. Get the daily newsletter search marketers rely on.

User-Generated 98

User-Generated SEO Search Marketers Product 98

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 126

Search Marketers SEO Marketing Marketers 126

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. The confusion about these tools and their proper usage adds to the complexity. Why we care.

Marketing 117

Marketing Marketers Performance Marketing Advertising 117

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.

SEO 117

SEO Analytics Management Product 117

Search Engine Land

SEPTEMBER 18, 2023

However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. Why use Quora?

SEO 144

SEO User-Generated Promotion Thought Leadership 144

Search Engine Land

MARCH 3, 2023

The revamped design provides access to all of Google Ads’ tools and features from one more efficiently organized menu instead of the three currently in use. The tools and features have been reorganized to make them easier to locate by grouping related tasks together, which may take some time to adjust to. A new navigation menu.

Advertising 96

Advertising Advertisers Product Customer 96

Search Engine Land

JANUARY 25, 2024

Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Users can also hover over the thumbnails to see a video preview.

Advertising 115

Advertising Advertisers User-Generated Finance 115

Search Engine Land

AUGUST 11, 2023

Plenty of tools promise to offer excellent PPC data and insights. In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads.

Management 94

Management Advertising Advertisers User-Generated 94

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Leverage search intelligence : With the elimination of cookies, Google will become even more of a walled garden.

Advertising 118

Advertising Advertisers Marketing Strategy Customer 118

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Our study focused on websites in the technology industry, with traffic mainly from informational keywords. And what can we do about it?

SEO 144

SEO Management User-Generated Product 144