Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Customer Journey 92

Customer Journey Law Analytics CRM 92

Search Engine Land

JUNE 26, 2023

Either way, reading this guide will help you better understand how Google and NLP tools see your most important topics. Plus, you may want to consider rewriting sentences containing the word “frisbee” to get a higher salience or relevance score. However, if you want to go the plugin route, check out WordLift. Cool, right?

SEO 96

SEO Communications Place Search Marketers 96

Martech

FEBRUARY 10, 2023

It is a speedup tool for your dev teams. I don’t see it in its current incarnation as being a replacement tool, but I do think that there will be companies where you’ll have fine-tuned models that can generate code for very specific purposes. Again, these tools dramatically accelerate your progress.

Transform 119

Transform Marketing Marketers Analytics 119

Search Engine Land

MARCH 22, 2024

Use AI as a tool, then let your brain determine what is good and what needs a rewrite or correction. We have seen instances where AI tools have fabricated information to fill in blanks on queries. If a page is not performing, it should be revamped or removed. Remember, AI is only as smart as the information it is fed.

Real Estate 114

Real Estate User-Generated Price SEO 114

Orbit Media Studios

FEBRUARY 14, 2023

Use “Page path and screen class” which is basically the URL. Just type “blog” into the search tool above the first column to view just your content marketing URLs. But we really want to know the performance of these URLs when they were the landing page, as in the first page of the session. It has only a few options.

SEO 145

SEO Content Marketing Analytics Promotion 145

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Content ideation ChatGPT makes a great sounding board, and one of the best ways to use this tool is as a brainstorming partner. Direct users to this URL [INSERT URL].

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hubspot Marketing

APRIL 7, 2023

How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? Look for such queries in the People Also Ask section and analyze search questions with SEO tools like Ahrefs, AlsoAsked, or Semrush. Use header tags (H1, H2, H3, etc.)

Real Estate 127

Real Estate Price SEO User-Generated 127

Search Engine Land

MARCH 17, 2023

If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. How to use the ChatGPT API To leverage the ChatGPT API, you need to be able to access the API in the first place. ChatGPT’s parent company OpenAI has extensive documentation for using the API.

SEO 145

SEO Price User-Generated Place 145

Search Engine Land

JULY 11, 2023

Try following a similar setup to what we’ve listed below: Create prompts: Enter the specified URL, ad text, keyword that you would like to be the focus of the prompt. Finding keywords for existing ad groups GPT is a great tool for finding keyword for existing ad groups. ” 4. .”

Advertising 99

Advertising Advertisers Product Digital Marketing 99

Neil Patel

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. AI isn’t new. KinetiX Cost.

User-Generated 145

User-Generated Real Estate Transform Price 145

Search Engine Land

FEBRUARY 24, 2023

But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve). ChatGPT wasn’t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc.

SEO 105

SEO User-Generated Health Place 105

Neil Patel

SEPTEMBER 28, 2021

Being that it has such strong community support, there are many different tools and frameworks to help reduce and fix vulnerabilities right away. Here are some of the things you want to avoid at all costs: Use SEO-Friendly URLS. At one point, webmasters were warned Google wouldn’t index pages with “id=” in the URL.

SEO 124

SEO Entertainment Place Content Marketing 124

Moz

JANUARY 13, 2020

which may include: Age value: I n a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are adding contextual depth to existing topics and breadth to related topics. But where do you set the limit?

SEO 74

SEO Marketing Marketers 74

Neil Patel

SEPTEMBER 29, 2021

Doing so helps keep the built-in SEO tools and features you’re using updated. Easy-to-read, short, and clean URLs are another ranking factor that search engines use. Clean them up by enabling search engine-friendly URLs (SEF URLs), removing the URL ID, and URL rewriting. Take the time to do them.

SEO 117

SEO User-Generated Shoppers Management 117

Hubspot Marketing

OCTOBER 31, 2023

The tool can study publicly available information and find granular insights about the market — demographics to target, buyer preferences, competitor landscape, and other useful details. You can ask the tool to pinpoint errors and share language suggestions based on your defined tone of voice. A short video script into a longer blog.

User-Generated 110

User-Generated Education Market Research Customer 110

Search Engine Land

FEBRUARY 1, 2023

Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. LP URL]” This is a quick-and-dirty way to evaluate whether the page content and call to action are appropriate for your prospects. Paid search marketers are no strangers to artificial intelligence.

Marketing 100

Marketing Marketers Copywriting Energy 100

Neil Patel

FEBRUARY 1, 2021

An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimize your website. As an all-in-one, award-winning tool with multiple data and strategy features, SEMRush is the perfect plugin for your WordPress website. All you need to do is sign up with a domain or URL prefix. . #6

SEO 144

SEO Price Analytics Social Media Marketing 144

Exposure Ninja

SEPTEMBER 14, 2022

Note: We recommend setting up a URL redirect from any pages that you remove, directing visitors towards a similar page. You can use a tool, like Semrush* , to find out these keywords. You can do this using the same tool you used to see the keywords your store is ranking for. If you also sort by price , the URL becomes “[link].

SEO 52

SEO eCommerce Price User-Generated 52

Orbit Media Studios

FEBRUARY 8, 2022

Or you could do everything in Search Console, but the tools in Analytics are probably more familiar to you. If you don’t see the page you’re looking for at the top of the list, put the URL into the filter. Remember, Google is a research tool built by library scientists. We’ll do this two ways: first by hand, then with a tool.

Analytics 98

Analytics SEO Thought Leadership PR 98

Search Engine Land

JANUARY 6, 2023

Go back to SEO basics and check it’s used in the title tag and the URL if it makes sense to do so. Internal linking is one of the most powerful tools for helping content rank. You can use tools like Screaming Frog to audit your internal linking structure or you can do it for free in Google Search Console (GSC).

User-Generated 105

User-Generated eCommerce SEO Place 105

Rock Content

NOVEMBER 18, 2020

The first piece of information you need to fill out is the slug, which is how the custom post type will be displayed on your site’s URL. There, add a new custom link and use the website URL with the slug you defined for your custom post type. WordPress is a highly flexible tool for online publishing.

Customer 83

Customer eCommerce Product Marketing 83

Moz

APRIL 14, 2019

If you have a large database of content (specifically in the 10,000+ URL range) that doesn’t change very frequently, to drive the hit-rate higher on the Varnish caching layer, you can extend the time to live (TTL basically means how long before you flush the object out of the cache). Step 2: Extend the TTL of that cache.

User-Generated 66

User-Generated SEO 66

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. You can identify URL parameters as text strings following a “?” ” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ?

SEO 92

SEO User-Generated Marketing Marketers 92

Duct Tape Marketing

JULY 7, 2015

Do you have access to Google Search Console ( formerly webmaster tools ) – I frequently find site owners who have never bothered to connect their sites here and use this invaluable resource. A= keep no edit, B=keep edits needed, C= drastic rewrite or dump? Have you evaluated domain suitability and value and checked expiration?

eBook 73

eBook Analytics CRM SEO 73

SMA Marketing

JUNE 6, 2022

In this video, we will be using one of our favorite SEO tools, Semrush. We will show you how to use this tool to find quick wins for your SEO strategy. To do this, we want to use the domain overview tool. It may not have all of them because this is just a tool, but it has many of them. Video Transcript. Domain Overview.

Real Estate 52

Real Estate SEO Branding Marketing 52

Rock Content

DECEMBER 14, 2020

In most cases, many sites even create a subdomain for the mobile version, usually indicated with an “m” in the URL, such as “m.testingwebsite.com” What are the criteria for being mobile-friendly? Google offers a free tool to test and find out if your website is mobile-friendly or not. But how to do that?

SEO 59

SEO Place Customer Digital Marketing 59

Search Engine Land

OCTOBER 24, 2022

You’ll also need to evaluate each piece, where it ranks in Google (if at all), and make a plan to update, rewrite, keep, or delete it based on its performance and how that fits into your strategy. A good one will gather the URLs for you along with associated data like backlinks, social shares, word count, and more.

SEO 78

SEO Health Place Analytics 78

Search Engine Land

OCTOBER 17, 2022

Look at the data and determine which pieces you’ll update, rewrite, keep, or delete. Make a priority list for which content pieces need immediate attention, and make a plan for how you’ll carry out updates and rewrites. Tools to use for a content audit. Here are a few of the tools you might need.

SEO 99

SEO Analytics Traditional Marketing Education 99

Search Engine Land

JANUARY 13, 2023

They created thin content stuffed with all kinds of keyword variations taken from keyword research tools and generated similar articles for each slightly differing version of a popular search query. What we do know, though, is that some bloggers use AI content tools to create content themselves. How do I know? Maybe for menial tasks.

SEO 127

SEO User-Generated Manufacturing Promotion 127

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Instead, consider this an empowering evolution.

SEO 121

SEO Transform User-Generated Price 121

Orbit Media Studios

APRIL 6, 2022

Switch the primary dimension to “Page path + query string” (the GA4 term for URLs) and add “Engagement rate” to the report metrics. When someone tells me they get a million pageviews per year, I immediately wonder if half of those pageviews are for one URL that ranks for “why cats love lasers” or something similarly irrelevant.

Promotion 136

Promotion Food Analytics Content Marketing 136

Orbit Media Studios

MAY 4, 2022

We realized that we had a growing body of older articles, with declining rankings and traffic, but authoritative URLs. So we started rewriting old posts and discovered how strong the results could be. Book rewrites. The book was also out of date, filled with tools and tactics that were no longer relevant.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128

Orbit Media Studios

OCTOBER 5, 2022

Changing your current domain name changes the URL of every page on your website, which means that Google will recrawl, re-evaluate and reindex each page. You can see the drop as Google crawls, indexes and ranks the new URLs, then organic traffic comes back to its pre-domain change levels. Preserve the keyword-focus on those top URLs.

SEO 86

SEO Analytics Marketing Marketers 86

Search Engine Land

JANUARY 23, 2024

Literally, any content optimization tool will help you find these instantly. Nearly all of these tools pull semantic keywords similarly. Both are red flags, making this page ripe for a revamp to rewrite or at least add to it ASAP. And you should again be at or near the competition. That means don’t optimize for 100%.

SEO 120

SEO User-Generated Entertainment Product 120

Search Engine Land

APRIL 14, 2023

No redirects When moving a website to a new domain or changing your URL structure, you must “tell” Google and visitors where to find the new one. Let’s say your startup used to offer a tool and then became an agency offering services. At least try not to change the URL structure.

SEO 105

SEO Analytics Shoppers Fashion 105

Litmus

JANUARY 21, 2021

An email template is an HTML file composed of reusable code modules, making it as easy as copying and pasting your copy, links, and image URLs to create an email. Templates are one of the key tools used by successful email marketing teams to stay agile and scale their marketing efforts. Defining a template. Let’s break that down.

Retail 92

Retail Email Marketing Branding Marketing 92

Search Engine Land

FEBRUARY 18, 2023

Also on this day Bing announces refreshed Bing Webmaster Tools 2020: The new toolset promised to offer a faster, cleaner, more responsive and even more actionable set of features. Official: Google To Enforce AdWords URL Policy Starts April 1 2008: The policy required the ad’s display URL match its destination URL.

Search Marketers 95

Search Marketers Finance Marketing Marketers 95