Hubspot Marketing

AUGUST 13, 2024

As AI-powered search results start appearing for common search queries, it will be harder for your website to get clicks. Build authority and backlinks : High-quality backlinks and mentions can signal to LLMs that you're a trusted source. But, as a marketing leader at a large SaaS company, I'm well aware of the concerns.

SEO 125

SEO Transform User-Generated Health 125

Backlinko

NOVEMBER 1, 2024

Pro tip: You can use Semrush’s Listing Management tool to see websites you can list your business in and track the accuracy of your NAP details for all of them. Step 2: Provide a Great User Experience Your website is one of the many ways that potential customers can find you. Like the Keyword Magic Tool from Semrush.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Orbit Media Studios

JANUARY 8, 2025

Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Heres what it looks like on our site: Nancy Harhut, Author of Using Behavioral Science in Marketing “And don’t worry if you don’t have 5 stars. Heres another example from a page on the Orbit website.

Copywriting 112

Copywriting Transform SEO Place 112

SmartBrief - Marketing

NOVEMBER 13, 2024

For your website to have an impact, you need potential customers to know about it. Why link building is important B2B link building takes time and effort, but it provides multiple benefits to your website. The more backlinks a website has, the more likely it is to show up in the top ten search results, according to research.

SEO 117

SEO Promotion Branding Advertising 117

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. It starts with having  the right tools.

SEO 125

SEO User-Generated Analytics Price 125

Martech

DECEMBER 16, 2024

. — Dave Davies , Head of SEO, Weights & Biases Traditional content and website-level optimization remain essential, but they are no longer sufficient on their own. This means Google is assessing the entire picture — content, authors, and publishers.If Google now looks at more than just content. Video boxes.

Transform 117

Transform User-Generated SEO Communications 117

Backlinko

JULY 10, 2024

Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. We had two older articles on the same topic: the best free and paid SEO tools. And featured a shorter (but still significant) number of tools. What Is Keyword Cannibalization? The result?

SEO 110

SEO Real Estate Health Management 110

Backlinko

DECEMBER 29, 2024

organic visits to their website each month. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. per month in Google Ads.

SEO 103

SEO Customer Real Estate User-Generated 103

Hubspot Marketing

DECEMBER 24, 2024

Cornerstone content is the most important content on your website. Not only does cornerstone content set the tone for what folks can expect from your brand, website, and offering, but it should also form a critical part of your SEO strategy. Example Let's say you run a music website. billion websites are online today.

SEO 119

SEO Education Product Place 119

Orbit Media Studios

OCTOBER 16, 2024

Or a tool recommended it. There are two main ways to do it: with SEO tools and with Google itself. SEO tools The big SEO tools show monthly search volume for specific phrases. Google Suggest No SEO tool? Do we have sufficient authority to rank for this phrase? It requires the use of SEO tools.

SEO 111

SEO Thought Leadership Promotion CMO 111

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?

Price 123

Price Thought Leadership Transform User-Generated 123

Backlinko

MARCH 3, 2025

Growing your website starts with reaching the right people. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Other Traffic Sources Search engines aren’t the only way people find websites. Not random traffic. People actively searching for the solutions you provide.

SEO 110

SEO User-Generated Analytics Finance 110

Martech

AUGUST 6, 2024

Or go to the source: Talk to your consumers through an email campaign, review their behavior on your website or run surveys. Is it a new tool or template that makes the lives of professionals easier? Partnering with an authority in your industry to answer user-submitted questions?

Marketing Strategy 131

Marketing Strategy Marketing Marketers Price 131

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages.

B2C 132

B2C Millennials Customer Journey User-Generated 132

Marketing Insider Group

FEBRUARY 3, 2025

Clarify measurable outcomes like increasing website traffic, driving conversions, or boosting engagement. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Tools like Google Analytics or built-in platform insights can reveal what works and where improvements are needed.

Thought Leadership 103

Thought Leadership Promotion Analytics User-Generated 103

Backlinko

DECEMBER 23, 2024

monthly organic visits from the keyword “website authority checker.” So we published a free tool with a supporting blog post on the same topic. These are websites competing with you for similar keywords and rankings. Take note of the websites that rank for this keyword. The page targets over 1.7k

SEO 105

SEO User-Generated Management Customer 105

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. Most importantly, no AI tool can replicate insights derived from proprietary research. Publishing original research improves your position as a thought leader, building trust and authority with your audience.

Whitepaper 112

Whitepaper SEO Transform Health 112

Backlinko

APRIL 7, 2025

The sites hit hardest by these updates were: Content-only websites with no actual products or services Sites creating articles purely for search traffic Affiliate sites with thin content and/or a high monetization-to-informational content ratio The HCU aftermath sparked lots of debate about whether or not these updates were truly helpful.

User-Generated 104

User-Generated Health SEO Finance 104

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. Claim and Optimize Your Google Business Profile Google Business Profile (GBP, formerly Google My Business) is a free tool that lets you manage how your business appears across Google platforms like Search and Maps. With tons of good reviews.

Search Marketers 102

Search Marketers Marketers Marketing SEO 102

Buffer Marketing

JULY 25, 2024

Locate the account tools section and activate Creator Mode. Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. To enable Creator Mode: Navigate to your LinkedIn profile homepage.

Analytics 123

Analytics Thought Leadership Email Marketing SEO 123

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. However, understanding its strategic importance is crucial.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Backlinko

JULY 15, 2025

Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. Once you’ve done a manual review, use competitive research tools for deeper analysis.

Customer 118

Customer User-Generated Price Analytics 118

Backlinko

JUNE 12, 2025

The fundamental difference: SEO: Deterministic rankings drive traffic GEO: Probabilistic mentions build influence Why Rankings Don’t Predict LLM Citations Different LLMs prioritize different authority signals, creating multiple opportunities for visibility. To win this transition, continue building comprehensive topical authority.

SEO 120

SEO User-Generated Analytics Customer Journey 120

Search Engine Land

SEPTEMBER 18, 2024

The podcast link building approach: An overview Podcasts are becoming more than just content delivery tools. This maximizes each episode’s reach and impact, enhancing SEO and overall brand presence and authority in the industry. In one podcast episode , Jouvencel and I discussed effective link building strategies.)

SEO 88

SEO Promotion Communications Branding 88

Marketing Insider Group

OCTOBER 29, 2024

Although having a website is vital for businesses of all sizes, it’s only part of the process. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. This article examines the importance of SEO and its impact on your website’s visibility and growth. But why is SEO so crucial?

SEO 102

SEO User-Generated Advertising Advertisers 102

Marketing Insider Group

DECEMBER 30, 2024

SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. Integrating social media strategies with your SEO plan can drive more traffic to your website, boost your brand’s credibility, and increase your content’s discoverability.

SEO 68

SEO User-Generated Analytics Digital Marketing 68

SocialPilot

JANUARY 16, 2025

In fact, 24% of US adults now turn to social media as their primary tool for online searches. Social Media SEO Vs. Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords. Those days are slipping away.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Martech

SEPTEMBER 12, 2024

Pi Datametrics’ Optimize Now is a content optimization tool for improving page and SEO content performance. Wix.com’s AI theme assistant is designed to streamline and enhance the website design process. Choppity’s ClipAnything is a video search tool for producing social media content.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Adaptation : Focus on “visit-website-intent” keyphrases. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Backlinko

JANUARY 23, 2025

Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Yet, small players can still succeed.

SEO 93

SEO PR User-Generated Non-Profit 93

Vertical Response

NOVEMBER 3, 2024

This consent must be a signed agreement that authorizes a business to contact a consumer via calls or texts, specifying the telephone number to be reached. The updated definition of ‘prior express written consent’ specifies that such consent must be in writing and clearly authorize only one seller to send marketing messages.

Telemarketing 100

Telemarketing Communications Law Management 100

Marketing Insider Group

JANUARY 8, 2025

Here’s a closer look at its benefits: Enhanced User Experience Native ads match the other content on a website or social media platform. The content could include a sponsored post on Instagram or a promoted article on a news website that integrates so naturally it feels like an organic part of the content.

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Orbit Media Studios

AUGUST 6, 2024

So GA4 underreports all traffic and conversions , but there are other ways to record activity on your website… How can you measure the accuracy of GA4? They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. but these are the big ones.

Analytics 134

Analytics Law eCommerce Place 134

Martech

JANUARY 10, 2025

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Digital personalization is a double-edged sword.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Hubspot Marketing

SEPTEMBER 23, 2024

They also have tools and services set up to help them along the way. Focuses on backlinks to the site, which contribute to domain authority. For example, if you don’t have money set aside to improve your domain authority through quality backlinks, you may be tempted to resort to shady link-building practices. Off-page SEO.

SEO 135

SEO PR Thought Leadership Health 135

Hubspot Marketing

NOVEMBER 20, 2024

How to Humanize AI Content Free AI Content Humanization Tools The Rise of AI Content According to Pew Research , 55% of Americans use AI at least once a day. HubSpot’s State of AI found that 62% of business leaders say their company invests in AI and automation tools for employees. Why does AI content need humanization?

User-Generated 140

User-Generated Thought Leadership Management Branding 140

Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. For instance, LinkedIn might be the best fit if your goal is to generate leads, while Twitter could work well for building industry authority. Google Analytics tracks traffic from social media to your website.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118