Digital Marketer

NOVEMBER 20, 2023

We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no time. Now, professional marketing assets aren’t just widespread and more available than ever before, they’re LESS effective than user generated content (UGC) in most cases!

User-Generated 96

User-Generated Marketing Marketers Copywriting 96

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. Home Services Service A Service B Locations Location A Location B Team Department Team Member A Team Member B Case Studies Case Study A Case Study B About Us Contact You get the picture – and so, hopefully, does Google.

SEO 133

SEO User-Generated Place Management 133

Marketing Insider Group

JANUARY 24, 2022

Topics covered in SaaS content are often technical. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Animalz blog

NOVEMBER 28, 2023

To make the most of this guide, have a topic at hand you need to research and follow along with each step. Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic.

Content Marketing 78

Content Marketing Marketing Strategy Communications SEO 78

Scoop.it!

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

JANUARY 23, 2024

Only now, marketing news headlines are breathlessly claiming that a study from Germany has proven Google is getting worse. But first, let’s take a look at what the study actually says. Longitudinal study” is a fancy way of saying they observed variables over time without trying to change those variables. They change over time.

Affiliate Marketing 116

Affiliate Marketing SEO Education Analytics 116

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Now, Google Trends.

Transform 98

Transform Entertainment Analytics Content Marketing 98

Search Engine Land

JULY 17, 2023

Here are a few tips for submitting a compelling session proposal: Present an original idea and/or topic not commonly covered at other search events. Include a case study or specific examples and explain how they can be applied in different types of organizations. You can’t cover everything about your topic.

SEO 114

SEO Analytics Search Marketers Marketing 114

Search Engine Land

DECEMBER 6, 2023

SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials. Topic clusters are an excellent way to move visitors from the awareness to the consideration stage.

SEO 99

SEO CRM B2C eBook 99

Search Engine Land

JUNE 9, 2023

Why is this the case? How to determine the best word count for a blog or article Now that we’ve established that the best word count for SEO doesn’t exist, we can move on to determining the right word count on a case-by-case basis. How deeply each facet of the topic is explained. To do this, study the results themselves.

SEO 94

SEO Entertainment Education Search Marketers 94

Search Engine Land

DECEMBER 29, 2023

No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. How Google SGE will impact your traffic – and 3 SGE recovery case studies Learn how Google Search Generative Experience could affect your website’s organic traffic in this in-depth analysis.

SEO 105

SEO Management 105

Search Engine Land

MARCH 21, 2024

With AI certain to crowd into the SERPs (both organic and paid) as time goes on, using E-E-A-T principles on the organic side and beefing up product reviews, testimonials and case studies to support landing pages will be important. Another component of collaboration as the SERP evolves is communication on algorithm changes.

SEO 106

SEO Education User-Generated Communications 106

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Expect to pay more in both of these cases. Whenever you complete a case, email clients a link to your Google review page and politely ask for feedback. And consider hiring you for their cases. Case studies and portfolios are other examples.

Law 71

Law SEO PR User-Generated 71

Hubspot Marketing

FEBRUARY 22, 2023

Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Are they asking questions on a particular topic? Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic. Trends over time.

SEO 121

SEO Branding Product Customer 121

Scoop.it!

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies.

Customer 104

Customer Analytics Marketing Marketers 104

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Another topic worth covering during certificate programs is a basic understanding of how AI works.

Education 118

Education Place Product Marketing 118

Many Chat

FEBRUARY 6, 2023

How to set up a Messenger Recurring Notification topic within Manychat Before you get started: Recurring Notifications are only visible to Manychat Account Owners and Admins. To do this, you will need to create your Recurring Notification topic. Here’s where you’ll create a topic for your Recurring Notification.

Communications 98

Communications Education Customer Marketing 98

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This case validates that when chosen strategically, influencers can enhance online visibility and drive direct bookings, ultimately augmenting revenue by bypassing OTAs’ commissions.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Search Engine Land

FEBRUARY 10, 2023

As always, the SMX Advanced educational event program will cover the most challenging and timely search topics in both PPC and SEO. Even if you haven’t spoken before, consider submitting a session topic idea. Include a case study or specific examples. We are always looking for new speakers with diverse points of view.

Education 94

Education SEO Search Marketers Marketing 94

Scoop.it!

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. travel influencers for travel topics) to rank your content higher. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Businesses Grow

OCTOBER 11, 2023

Although this was a well-known case study, we live in a world that has a heightened sensitivity to greenwashing and over-hyped generosity. How to be Generous the RIGHT WAY My Marketing Companion Co-Host Keith Jennings has studied the psychological, sociological, and economic aspects of generosity like few other humans on earth.

Shipping 113

Shipping Market Trends Marketing Strategy Promotion 113

Hubspot Marketing

DECEMBER 21, 2020

Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts. Consider what your reader is reading your post for and center your post on answering the topic-related questions readers are most likely to ask. Case Studies. Download these templates.

Copywriting 144

Copywriting eBook Communications Marketing 144

Orbit Media Studios

JANUARY 3, 2024

Target the topic, not just the keyphrase Google is a semantic search engine. So the key to rankings is to make a page that goes deeper into the meaning , increasing the chances that Google will consider it to be a great answer on the overall topic. The goal is always to make the best possible page on the internet for the topic.

SEO 130

SEO Copywriting CMO Analytics 130

Scoop.it!

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. To educate your audience with curated content, send out a survey questionnaire asking them what kinds of topics they’re eager to get into. Collect and publish hot of the press case studies on your blog.

Education 87

Education User-Generated Management Customer 87

Search Engine Land

JANUARY 16, 2024

Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback. Mechanics You can use the landing page report above to determine the list size you’d like to study. How to use the insights. What does it show you?

SEO 112

SEO Thought Leadership Price Product 112

Search Engine Land

NOVEMBER 20, 2023

Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. And Google has stricter guidelines about YMYL topics.

SEO 126

SEO User-Generated Affiliate Marketing Finance 126

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Revealing true topical strength: A competitor might enjoy a topical authority boost from various content, not just search-optimized articles.

SEO 122

SEO eCommerce Digital Marketing Marketing Strategy 122

Search Engine Land

NOVEMBER 28, 2023

If that’s the case, you need to adjust your payback period and the strategies or tactics you pick as a result. See nearly every SERP CTR study ever.) If this is happening in a case like this, it’s almost certainly happening across many other areas of your site, too. To win, others must lose. That’s great! No worries!

SEO 108

SEO Health Branding Search Marketers 108

Martech

DECEMBER 8, 2022

Are from a brand or can include a speaker from a brand company in your session Have a case study or specific examples that can be applied in different organizations. If you’ve had success in any of these areas and think you have the experience to teach others what you’ve learned, we want to hear from you.

Customer Journey 125

Customer Journey Analytics Management Email Marketing 125

Search Engine Land

AUGUST 14, 2023

Many people in the industry follow this practice, and there have even been some case studies proving the validity of claims that external links on your site can help with rankings. Studies on external links on a page have shown that they help. But there is one problem: the study was done in 2015/2016.

Manufacturing 98

Manufacturing SEO Analytics Search Marketers 98

Hubspot Marketing

APRIL 17, 2023

#NationalRoastDay — Wendy's (@Wendys) February 11, 2021 In 2022, National Roast Day generated over 130 million impressions in a matter of hours and made Wendy’s an instant trending topic on Twitter. Check out this study analyzing over 5,400 videos. To participate, TikTok users posted videos asking Wendy’s to roast them.

Food 115

Food User-Generated Place Marketing 115

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. ” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. The podcast covers topics such as purpose, marketing strategy, leadership, and innovation.

Marketing Ethics 109

Marketing Ethics Transform Copywriting CMO 109

Sachs Marketing Group

DECEMBER 15, 2023

We conduct thorough keyword research to identify topics that resonate with your audience, ensuring the content ranks well and drives engagement, shares, and conversions. Our Answer : We have experience in many industries and will happily share case studies related to your industry. Contact Sachs Marketing Group today.

SEO 98

SEO Key Performance Indicator Price Communications 98

Buffer Marketing

DECEMBER 14, 2023

Why this works : This approach works because it provides valuable insights into a trending topic (AI in email marketing).   For example, you could create a carousel that breaks down a complex topic or showcases key statistics to help your audience better understand and retain the information. 

Transform 122

Transform User-Generated Thought Leadership Copywriting 122

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. In fact, in some cases, a more improvised feel can actually add it the appeal of a post.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s easier to get to the top if a company becomes a topical authority in Google’s eyes. You need to cover the topic fully, including the basics like “what is…” and so on. Use specialized tools.

SEO 118

SEO User-Generated Promotion Email Marketing 118