Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging.

Transform

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What type of article would catch your attention in a cold email? Here are a few types of articles that would catch my attention in a cold email: 1.

Whitepaper

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. How does that translate to sales?

Email Marketing

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Recently, I typed: “I’m feeling overwhelmed by keeping up with AI marketing tools. How can you help me and other marketers create a sustainable approach?” Ive been waking up at 5 a.m.

Transform

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Dig deeper: Doing more with less: How marketers can make content go further Why should marketers care about content atomization? Creating standout content takes significant time, effort and resources.

Whitepaper

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual UGC not only boosts engagement but also provides valuable content that can be repurposed for marketing campaigns.

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

Marketing Strategy

Hubspot Marketing

MARCH 17, 2025

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business. 5 Inclusive Email Marketing Strategies 1.

Email Marketing

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Let’s get started. We have fun.)

Education

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. Buckle up, email geeks.

Email Marketing

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. The cool thing is you get a lot of control.

Price

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Dig deeper: The CDP market Experience creator. Customer base. Are you getting the most from your stack?

Customer

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The specifics will vary greatly based on what type of campaign or effort you have launched.

Marketing

Martech

JANUARY 14, 2025

Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. Give me leads.

Customer

Litmus

OCTOBER 16, 2024

Instead, focus on creating emails that convert. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. What is the customer lifecycle?

Health

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Vertical Response

NOVEMBER 10, 2024

Finding the right email frequency is critical for engaging your audience without overwhelming them. How often should you send emails to keep your subscribers interested? Key Takeaways Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm. Let’s dive in.

B2C

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world.

Traditional Marketing

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. What is content segmentation?

Gen Z

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Martech

MARCH 10, 2025

Email: Business email address Sign me up! Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. “But your customers are still human. You’d Be human. Processing.

Direct Mail

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. Her example breaks it down well: “Setting up an email inbox is generally the same for Gmail and Outlook. Setting up an email inbox for a bakery vs. a law firm, however, will look different. It’s a reciprocal thing.

Management

Hubspot Marketing

JULY 12, 2024

More than any other type of software, it’s important not to get distracted by bells and whistles. Having a hard time finding clear info on community management tools? I’m not even a little surprised. Community management” covers a wide range of jobs, and they’re not going to have the same software needs. DON’T pick based on name recognition.

Management

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts.

Management

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. At the end, they opt in to receive email and SMS updates.

User-Generated

Backlinko

DECEMBER 28, 2024

Once you have control of your GBP, choose a verification method (email, text message, etc.). Launch the tool, type your business name into the search bar, and then use the drop-down menu to select your business. Google reviews play a huge role in a brands success. Especially positive reviews.

User-Generated

Customers.ai

DECEMBER 17, 2024

Most email and SMS flows are a hot mess of chaos and confusion. The truth is, as marketers, weve made things too complicated. In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. So what should marketers be doing? Lets face it.

Outbound Marketing

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Because it helps me analyze what is and isn't working.

eCommerce

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer

Martech

AUGUST 6, 2024

AI-powered search Combine that with the new types of AI-powered search, and it’s easy to see how there could be a real challenge to Google’s dominance for the first time. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.

Advertising

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Boost email engagement with URL personalization token support.

CRM