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Data clean rooms: A beginner’s guide

Martech

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. The controls also govern how data ingestion happens, what kind of matching rules are applied and how the data gets activated.

Retail 98
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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Chief Martec

2) Any apps that are personally used by employees without being expensed. 3) Any apps that freelancers or hired services firms — agencies, consultancies, or other outsourced providers — are using. It used to be that any app not directly managed by IT was considered shadow IT. Do you consider Google search an app?

Price 95
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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. And if you’re a practitioner, you very likely have to come up to speed on how to use it and on whether it’s relevant to your company.” Why use a DCR? How much does it cost to use a DCR?

Transform 132
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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol). A social media scandal is only fun if you’re not at the center of it.

Law 77
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The Latest Updates on Social Media Platforms

Bannerflow

While other states have banned TikTok on government devices, Montana is the first to take the step of banning it outright over security concerns. Chinese-owned companies are required to share their data with the Chinese government upon request. EU market commissioner Thierry Breton has expressed concern about Twitter’s decision.

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How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important.

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5 tips to extract true value from your data

Martech

Would that information be valuable to security application providers, security officers, the government or the private industry? But remember, consent means that personal data can only be used for the purpose for which it is collected. To use it for any other purpose, you must inform the customer of your use.