Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 111

Branding Transform User-Generated Communications 111

Buffer Marketing

DECEMBER 14, 2023

So, in this article, I’ll give you some ideas for your next carousel from different creators and share some best practices to make this engaging format easier than ever to produce.  Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. That brings us to the benefit of incorporating UGC in your selling strategy.

Gen Z 105

Gen Z Inbound Marketing User-Generated Entertainment 105

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Hubspot Marketing

DECEMBER 4, 2023

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. Creators' Tips for Surviving the Creator Economy in 2024 1. Know your way around platforms.

User-Generated 106

User-Generated Analytics Place Product 106

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? What is the purpose of Black History Month? American historian and scholar Carter G.

Gen Z 112

Gen Z User-Generated Branding Education 112

Buffer Marketing

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. There are no ads or plans to incorporate ads into Mastodon.

User-Generated 140

User-Generated Thought Leadership Communications Branding 140

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans.   We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 93

Entertainment Health Influencer Marketing Education 93

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. It is the only sustainable competitive advantage any of us have in the long term. I can make an effective business case for personal branding in one picture. It can now be owned by Jon, license-free, and used as he pleases.

Branding 144

Branding Food Education Digital Marketing 144

Hootsuite

SEPTEMBER 27, 2023

In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. Since then, creators who focus on YouTube’s short video format have been able to earn money from their work. In this case, the formula only applies to subscription Shorts views. Can you monetize YouTube Shorts?

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Which should you use – X or Threads? Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. What is Threads?

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. It’s the initial step in using them within a comprehensive search strategy. Brand mentions are crucial in shaping brand presence and perception across the search universe.

Branding 115

Branding Manufacturing Real Estate PR 115

Businesses Grow

JANUARY 22, 2024

I love nature and participate in several communities that share photos and experiences with wildlife. I’ll get back to this controversy and how it relates to you, your content, and AI, but first, I need to set up my case with a little story about Leonardo Davinci. Creators are suing AI companies. Something has to give.

User-Generated 108

User-Generated Law Education Place 108

Businesses Grow

MARCH 18, 2024

Very useful. Is the community responsive to my needs? Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. The famous cranberry juice case study is an example.

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Hootsuite

SEPTEMBER 23, 2022

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 The experts within these communities share “complex information boiled down so usefully”. Find your place in these existing communities and contribute value that’s uniquely yours. Understand the power of creators.

Entertainment 98

Entertainment Social Media Marketing Place Analytics 98

Buffer Marketing

FEBRUARY 19, 2024

  The Threads team quietly published this guide on the Threads Feed AI system on the Meta transparency site, which offers some interesting titbits about how to grow your following on Threads right now.    ” This behind-the-scenes process might seem beyond your control as a brand or content creator on Threads.

Law 92

Law Shipping Fashion Place 92

Buffer Marketing

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Social Media Marketing 86

Social Media Marketing Manufacturing Communications Fashion 86

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Energy 105

Energy Retail Branding Product 105

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too? It just might.

User-Generated 103

User-Generated Analytics Price Customer 103

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 83

Gen Z Millennials Inbound Marketing Entertainment 83

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Also use it to track results and present the plan to your boss, teammates, and clients. But sharing a how-to tutorial on using your best-selling products?

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

AWeber

APRIL 11, 2023

Ask successful creators what they would do differently if they could go back in time. It puts the power of audience communication in your hands. It creates an online community. It creates an online community. Yet even with a large following, building an online community for the first time can be tough.

eBook 75

eBook Communications Product Customer 75

AWeber

JANUARY 23, 2024

But this may not be the case when you’re sending your newsletter, so you’ll definitely want a tool that enables high email deliverability. Do they allow people using their platform to import a purchased email list? Tools to grow your audience Unfortunately, email lists don’t grow by themselves.

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Transform 113

Transform Retail Marketing Marketers 113

AWeber

OCTOBER 3, 2023

So you want to become a content creator? You likely know the perks of being a content creator: Autonomy in your career, creative work, the ability to chase your passions. The top five creators on TikTok made a total of $46 million in 2021. And it takes content creators five months, on average, to earn their first dollar.

Entertainment 82

Entertainment Education Fashion eBook 82

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Hubspot Marketing

JANUARY 7, 2024

The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Hootsuite

JULY 28, 2022

Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a consistent monthly income. So what is Patreon used for?

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Buffer Marketing

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. This could lead to a potential resurgence of Threads as a platform for creators and small business owners. Use these metrics to refine your content strategy and improve engagement.

Gen Z 83

Gen Z User-Generated Transform Education 83

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 89

Branding Education Promotion Retail 89

Martech

JANUARY 20, 2022

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. It is time to start exploring the use of these tools.” According to a recent IBM report , over half of executives expect AI to change the way content creators do their work.

Copywriting 131

Copywriting Communications SEO Product 131

Hootsuite

JULY 5, 2022

Let’s see if you can beat that benchmark and effectively grow your account by implementing these tips. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Use Instagram Reels. Post regularly.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

Sprout Social

JULY 19, 2022

The short answer: Yes, definitely use hashtags. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press.

User-Generated 122

User-Generated Branding Social Media Marketing Place 122

Sprout Social

JULY 7, 2022

All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? Where to find YouTube Creator Studio. Where to find YouTube Creator Studio.

Analytics 116

Analytics Marketing Marketers Management 116

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy.

Copywriting 80

Copywriting CMO Influencer Marketing Analytics 80