Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Jeff Bullas

FEBRUARY 27, 2023

With an Instagram growth service like Kicksta , you can automate your growth just like you would your posting, analytics or any other task in your business. Because the founders automated their Instagram growth, they’ve been able to focus their time on perfecting their watches and creating impactful content to be used in Instagram marketing.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 122

Analytics Transform Market Trends Customer 122

Scoop.it!

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Strategies for Implementing Account-Based Marketing in SaaS Here are a few strategies that you can use to drive growth of your SaaS. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Customer 104

Customer Analytics Marketing Marketers 104

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Influencer Marketing 96

Influencer Marketing Transform Promotion User-Generated 96

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results.

Marketing Mix 116

Marketing Mix Marketing Marketers Price 116

Search Engine Land

MARCH 28, 2024

This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Using templates and feed automation to streamline ad creation and management processes. What is Search Ads 360 (SA360)? See terms.

Retail 93

Retail Shipping CRM Analytics 93

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well. He’s a frequent speaker on AI, data science, Big Data, and predictive analytics.

Transform 113

Transform Entertainment PR Marketing 113

Martech

APRIL 19, 2024

Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data. As privacy regulations evolve, collecting and using first-party data may face increased scrutiny and limitations.

Transform 110

Transform Advertising Advertisers Law 110

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). They provide a variety of services for analytics, technology, creative and media services.

Gen Z 114

Gen Z Transform Retail Entertainment 114

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Influencer Marketing 79

Influencer Marketing Marketing Marketers Price 79

Martech

DECEMBER 14, 2023

Understanding alignment in martech Alignment in martech means ensuring that every martech platform, tool or service (we’ll use the term “tools” to represent all three going forward) used by the marketing organization contributes towards the company’s overall goals. Influencing competitive dynamics within the industry.

Transform 119

Transform CMO CRM Fashion 119

Martech

JANUARY 26, 2024

Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. Without case studies and reviews, it’ll be challenging to get started.

Customer 123

Customer Manufacturing Market Segmentation User-Generated 123

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Furthermore, most marketers (32%) said Instagram is the easiest platform to work with influencers.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Scoop.it!

FEBRUARY 22, 2024

Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels. You can share articles, case studies, and insights to position yourself as an industry expert. Use hashtags like #HR, #recruiting, #employment, etc.,

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

PR 106

PR User-Generated Influencer Marketing Analytics 106

Buffer Marketing

APRIL 18, 2024

These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Some influence web design, some make their way onto packaging, and others become a staple for social media branding. Many of these graphic design trends infiltrate the realms of business and marketing.

Gen Z 88

Gen Z Branding Transform Food 88

SocialPilot

APRIL 15, 2024

Make your followers get used to seeing you on social networks. If posting too many updates on multiple social media networks seems an ordeal, use an automated social marketing and scheduling tool like Socialpilot. The results of the analytics could be surprising as well as interesting. Did you hear it right?

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

SocialPilot

JANUARY 21, 2024

It’s not just about having a social media presence but about using it smartly to give your hotel that extra edge. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers. They add an authentic voice to the brand and expand its reach to a wider audience.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

User-Generated 99

User-Generated Social Media Marketing Millennials Analytics 99

Sprout Social

APRIL 25, 2024

Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 2. Download the template 6.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Hootsuite

MAY 3, 2021

And they work with Google Analytics. This might sound technical, but UTM parameters are actually very simple and easy to use. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. You should use the first three in all UTM tracking links. UTM Example.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Hubspot Marketing

JANUARY 4, 2024

Image Source When you know exactly what motivates buyers, you can use these insights to: Come up with relatable campaigns to stress buyers' pain points. So, I'm sharing my learnings from creating realistic buyer personas and some great examples I've used as inspiration. Use analytics tools for quantitative data.

Analytics 104

Analytics Copywriting Communications Market Research 104

Search Engine Land

SEPTEMBER 5, 2023

It’s a good practice to label any adult content as such using <meta name="rating" content="adult"> tag that will signal to Google that this content should be filtered from SafeSearch. Analytical noise When organic search visits are going up, it’s tempting to deem SEO strategy a success. These lists can also be useful for SEO.

SEO 136

SEO User-Generated Analytics eCommerce 136

Hubspot Marketing

FEBRUARY 15, 2024

In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. According to Stoilov , Louis Vuitton reminds buyers that they make luxurious products you can use off the runway. Instead, they use them smartly and team up with famous people. Do I really need it?

Branding 116

Branding Fashion Gen Z B2C 116

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. And that makes for a smoother customer experience.

Customer 101

Customer Gen Z User-Generated Analytics 101

Rock Content

FEBRUARY 16, 2024

With the increase in accessible technology that has become easier and easier to use, maybe it is time to do it yourself and avoid agency constraints. That, in most cases, wouldn’t make sense or even be beneficial. Select content channels: Pick the channels that you will use to share your content (e.g., email campaigns).

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. You are in the right place.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

FEBRUARY 6, 2024

Email Marketing Software such as Sendlane or Mailchimp, which can be used to distribute content directly to subscribers, nurturing leads at the initial stages. Analytics Tools like Google Analytics , providing insights into website traffic and user behavior, helping you understand how visitors interact with your content.

Marketing 107

Marketing Marketers Entertainment User-Generated 107