Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets.

User-Generated 124

User-Generated Advertising Advertisers Management 124

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. These tools accurately measure local business rankings across any service area. When setting up this report, you need to use various keywords.

SEO 132

SEO Real Estate User-Generated Analytics 132

Search Engine Land

NOVEMBER 16, 2023

Google has filed a lawsuit in the northern district of California against two men who allegedly used the DMCA takedown request mechanism to try to remove competitor URLs from the search results. The lawsuit claims that two individuals created at least 65 Google accounts to submit thousands of fake DMCA claims. Why we care.

Branding 95

Branding SEO 95

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Meta Ads > Google Ads? When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service. ” Should you spend more on Google or Meta? .”

eCommerce 107

eCommerce User-Generated Advertising Advertisers 107

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. Here’s an example.

Food 87

Food User-Generated Management Product 87

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Show you how to use a Python script with an NLP (natural language processing) tool. ” Google doesn’t just look for that exact phrase.

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Neil Patel

JANUARY 12, 2021

On the hunt for a Google+ (also called Google Plus and G+) alternative? Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down?

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix.

SEO 120

SEO Communications Place Analytics 120

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust.

Real Estate 108

Real Estate User-Generated Price SEO 108

Hubspot Marketing

SEPTEMBER 14, 2022

Business budgets are a source of truth for your income and expenses. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates for you to choose from. But first, you’ll learn how to create a business budget.

Finance 141

Finance Health Advertising Advertisers 141

Search Engine Land

JANUARY 18, 2024

However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect. Business email address Subscribe Processing. See terms.

SEO 123

SEO User-Generated CMO Energy 123

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. She did commend its guardrail functions.

Transform 90

Transform Customer Acquisition User-Generated Advertising 90

Search Engine Land

MARCH 3, 2023

The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. If you want your content to be discovered by your audience then you need to use the words and phrases they’re searching for to find you. Or digging through Google’s People also ask.

SEO 100

SEO Email Marketing Product Customer 100

Search Engine Land

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts , videos , webinars and interactive experiences.

Transform 115

Transform Marketing Marketers User-Generated 115

Backlinko

FEBRUARY 20, 2024

For example, Backlinko is a WordPress website, and we use Yoast SEO to generate our sitemap and manage SEO tasks (see our detailed Yoast review ). Plus, you may not use WordPress. Learning curve: Can you easily understand and use the tool without extensive technical knowledge? Does it meet your website needs?

User-Generated 83

User-Generated Price SEO Management 83

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. Plus, with so much data available, you might find it tough to know where to start or where to focus.

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. However, the role varies depending on both industry and business needs. But that’s easier said than done.

Health 106

Health Entertainment SEO eBook 106

Customers.ai

DECEMBER 15, 2023

A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters.

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor. Plus, Bostonians have a few local holidays that are “rippah” – including Evacuation Day, Patriots’ Day and Bunker Hill Day.

User-Generated 102

User-Generated Transform SEO New Technology 102

Rock Content

MARCH 8, 2024

Google has more than 200 ranking factors. Thankfully, you don’t have to memorize each of these factors to do well on Google. In 2022, Google added another E to the acronym. If your content meets E-E-A-T standards, it will meet Google’s standards for quality content. It stands for Experience.

SEO 87

SEO Real Estate User-Generated Branding 87

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 124

Search Marketers SEO Marketing Marketers 124

Search Engine Land

OCTOBER 11, 2023

Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly.

Branding 111

Branding Law PR Fashion 111

Sprout Social

JANUARY 11, 2024

Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. 10 metrics for measuring brand awareness Brand awareness happens early in the buyer’s journey and often has an indirect impact on business success. tangleteezer ? abercrombie Replying to @sydney?

Branding 106

Branding Transform Health Analytics 106

Martech

JUNE 1, 2023

Back in March, Instacart rolled out a plugin for ChatGPT that is now available for all ChatGPT Plus subscribers. They plan to launch additional plugins for Microsoft Bing and Google Bard. The digital services provider introduced TaskGPT, a customer service application for clients that uses generative AI. DoubleCloud.

User-Generated 91

User-Generated Marketing Marketers Analytics 91

Search Engine Land

DECEMBER 1, 2022

In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO: SEO is one of the most cost-effective marketing strategies.

SEO 100

SEO Traditional Marketing Health Customer Journey 100

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). However, marketing analytics has evolved.

Analytics 120

Analytics Transform Market Trends Customer 120

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates.

Transform 100

Transform Education Marketing Marketers 100

Search Engine Land

MAY 14, 2024

From plugins to custom GPTs The arrival of GPT-4, available in ChatGPT Plus, ushered in a new era with the introduction of plugins. This integration allowed ChatGPT to perform previously unachievable tasks, such as syncing with Google Sheets for extensive keyword data analysis or using Noteable for data manipulation in shared databases.

Customer 93

Customer Transform SEO User-Generated 93

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Hubspot Marketing

SEPTEMBER 20, 2023

Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail address, and you won't believe how simple it is to use and set up. Below are some of our favorite tips, tricks, and features available in Google Calendar.

Product 103

Product CRM Logistics Customer 103

Hubspot Marketing

FEBRUARY 14, 2024

Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. The time saved using AI is significant. It was a lot. What does AI project management software do?

Management 110

Management Price User-Generated CRM 110

Search Engine Land

SEPTEMBER 18, 2023

There are hundreds of related questions: Plus, over 1,000 people follow the topic and thousands of upvotes for many answers people give. There are hundreds of related questions: Plus, over 1,000 people follow the topic and thousands of upvotes for many answers people give. Why use Quora? Probably not.

SEO 143

SEO User-Generated Promotion Thought Leadership 143

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Welcome Software

JANUARY 12, 2024

Plus, you can send me whatever nameless, faceless voice recording/blurry images/notes you have, and I don’t have to spend a whole day sorting through them by hand. I’m going to give you a look behind the curtain for what I’m planning for my own content strategy development, plus the tools I can use to bring it to life.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

Transform 105

Transform Marketing Marketers User-Generated 105

illumin

FEBRUARY 27, 2024

We also believe it enables a profitable advertising business that is rapidly scaling.” Walmart also has Walmart Connect, a closed-loop omnichannel media business. This service grew 30% in 2024 – its first fiscal year in business. And is there more to this acquisition than meets the eye?

Retail 88

Retail Entertainment Advertising Advertisers 88

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer. Keywords and in-market audiences on Google Ads.

Advertising 130

Advertising Advertisers Transform Analytics 130