Litmus

AUGUST 22, 2023

Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design , stop trapping your message in images, and start using live text with web safe fonts and web fonts.

Branding 71

Branding Place Product Analytics 71

Litmus

APRIL 23, 2021

From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead.

Place 143

Place Branding Product Analytics 143

Neil Patel

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Marketing Insider Group

APRIL 2, 2024

Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance. You’ve got to get this right to make sure search engines are seeing all the good stuff you want to show off. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences.

Search Marketers 92

Search Marketers User-Generated Marketing Marketers 92

Marketing Insider Group

JANUARY 25, 2022

Setting up site security is important for avoiding critical issues like data breaches and site defamation. Web analytics provide actionable insights that enable you to continually optimize your website performance. Web analytics provide actionable insights that enable you to continually optimize your website performance.

Analytics 102

Analytics SEO User-Generated Branding 102

Hubspot Marketing

DECEMBER 28, 2022

Mistakes to Avoid When Creating a Project Charter. You’ll avoid scope creep and meet your deadlines. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. This document will also help get your entire team on board with your plans and deadlines.

Management 110

Management Communications Product Marketing 110

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Logistics 130

Logistics Analytics Promotion Health 130

Adobe Experience Cloud Blog

OCTOBER 5, 2018

And, you need to have a clear strategy in place, so the project doesn’t go off the rails. Without this person, the likelihood of getting your project off the ground is near non-existent. Obviously, you need web developers on your team. Designers can also be either in-house or outsourced or a combination of both.

Key Performance Indicator 133

Key Performance Indicator Content Placement Target Market Thought Leadership 133

Orbit Media Studios

JANUARY 31, 2023

It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. This is our how-to guide for writing and designing an effective website homepage.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Kevin Indig

AUGUST 7, 2023

Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Atlassian, for example, is a SaaS brand that faced heavy critique of the looks of Jira and now is a best-in-class example of strong design that seamlessly stretches from website to product.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Marketing Insider Group

MARCH 13, 2023

From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. 3…2…1…Action!

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Hootsuite

NOVEMBER 24, 2022

It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 Designed by women, for women and the planet, Pantee’s products are created with comfort and style in mind, while helping prevent unused garments from going to waste.

Branding 89

Branding Fashion Retail Customer Acquisition 89

Hootsuite

OCTOBER 18, 2022

Within ten minutes of installing the Heyday Shopify integration , every customer question (on the web, chat, or social media) will be visible in your Heyday inbox. Increase conversion rates by turning chats into sales opportunities with personalized product recommendations. Delight your customers and improve conversion rates.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . Let’s get started!

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google calls its competition ‘inferior’ (Sept.

Price 82

Price Advertising Advertisers Law 82

Neil Patel

SEPTEMBER 2, 2020

User-friendly design: You don’t have to be a digital marketing pro to use Bing Shopping (though you may feel like one after you’re all set up.) Additionally, Amazon’s Alexa currently uses Bing for web searches. Bing holds 11.22% of the global search engine market share. More than 70% of Bing users are over the age of 35.

eCommerce 144

eCommerce Price Real Estate Advertising 144

Neil Patel

OCTOBER 25, 2021

With the ability to poke around for free, there’s no reason to put off dabbling with this tool. While you can mine for prospects on your own, you’re better off considering the many sales professional tools provided by LinkedIn Sales Solutions. Let’s get started! If so, HubSpot fits the bill. LinkedIn Sales Solutions. InsideSales.com.

CRM 131

CRM User-Generated Digital Marketing Management 131

Neil Patel

AUGUST 11, 2020

In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. Here are some examples to get your wheels turning. Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Customers.ai

JANUARY 26, 2024

Turn anonymous visitors into genuine contacts. B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JULY 25, 2023

It involves optimizing various elements of your web pages, such as content, meta tags, and URLs, to make your site more appealing and relevant to both search engines and users. Avoid forced or heavy keyword usage in favor of adding keywords naturally for this reason.

SEO 87

SEO User-Generated Place Product 87

Hubspot Marketing

NOVEMBER 1, 2022

There are so many different KPIs any marketer might use to measure success, including sales, web traffic, follower growth, conversion rate, or brand awareness. That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

Branding 99

Branding Health Management Place 99

Neil Patel

AUGUST 26, 2021

Meta descriptions are 160-character snippets used to summarize a web page’s content. Meta descriptions help: Increase click-through rates , which in turn will boost your conversions and sales. If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well!

SEO 145

SEO Price Product Analytics 145

Litmus

SEPTEMBER 16, 2020

In this post, we break down which email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode. Web Clients. The tech industry is buzzing with these two words, and email marketing is no exception. Tweet this ?.

Email Marketing 145

Email Marketing Marketing Marketers Customer 145

Neil Patel

FEBRUARY 17, 2021

The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. Web design, for instance, can impact how favorably someone views your brand or product. For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Makes sense, right?

Neuromarketing 142

Neuromarketing Price Retail Product 142

Neil Patel

JANUARY 26, 2021

Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Here is the same video, embedded into this blog post: In short, clicking the URL takes the viewer off your page to the platform where the video is hosted.

User-Generated 117

User-Generated SEO Video Marketing Promotion 117

Duct Tape Marketing

OCTOBER 5, 2023

How do you avoid this? [07:30] Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. This is John Jantsch.

CMO 77

CMO Transform Shipping Social Media Marketing 77

Backlinko

SEPTEMBER 28, 2023

However, tracking your keywords is useful for a whole host of other reasons, including: Identify emerging and existing trends Web users’ interests and search trends can fluctuate dramatically. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction.

SEO 104

SEO Health Target Market Product 104

Sachs Marketing Group

SEPTEMBER 1, 2022

Common SEO Mistakes to Avoid. The best way to avoid these common SEO pitfalls is to keep up with the latest trends and developments or turn to a professional digital marketing agency that offers SEO services. To help cut through the noise, we’ve gathered 10 common SEO mistakes so you know how to avoid them in the future.

SEO 76

SEO Customer Analytics User-Generated 76

Neil Patel

AUGUST 25, 2020

It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results. But that’s only true if you know what you’re doing. Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to. Let’s dive in!

B2C 133

B2C eCommerce Communications Digital Marketing 133

Litmus

JULY 22, 2019

Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. Email marketing is a team sport, and getting feedback and sign-off from all stakeholders is crucial to make sure all needs and goals are met. It’s building a bulletproof process! . Mistakes happen.

Copywriting 56

Copywriting Email Marketing Branding Place 56

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Litmus

NOVEMBER 20, 2019

In this post, we break down what email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode. Web Clients. The tech industry is buzzing with these two words, and email marketing is no exception. Tweet this ?. Apple Mail.

Email Marketing 111

Email Marketing Marketing Marketers Customer 111

Content Marketing Institute

DECEMBER 18, 2018

Fergal McGovern kicked things off in February with an article on the UX of words. While web analytics can show page views, dwell times and usage paths, they won’t reveal issues with the content itself,” he writes. One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. Click To Tweet.

Whitepaper 91

Whitepaper Pharmaceutical Energy Education 91

Adobe Experience Cloud Blog

DECEMBER 16, 2013

To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers. In this case, retargeting gave me an easy way to cross something off of my shopping list. Selling designer high-heels? Retargeting Ads. Here’s an example of a retargeting ad from Crate&Barrel.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134