Martech

SEPTEMBER 23, 2024

But at a recent conference, a speaker called ChatGPT the smartest person in the room because it had “read” most of the web. One note: A senior marketing manager recently told me what a revelation her first industry conference not hosted by a vendor was. However, knowledge and expertise are more than just reading a lot.

Marketing 126

Marketing Marketers Education Customer Journey 126

Buffer Marketing

JULY 23, 2024

  I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent. For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team.

PR 110

PR Finance Fashion Food 110

Martech

DECEMBER 3, 2024

For instance, with podcasts, this research can show whether listeners prefer host-read ads or integrated advertorials. Dig deeper: Measuring marketing’s impact: From metrics to growth Shaping a multichannel future The consumer journey is no longer a simple, linear path but an intricate web of touchpoints.

Customer Journey 128

Customer Journey Influencer Marketing Customer Branding 128

Backlinko

JULY 22, 2024

To create a consistent and memorable brand, add your: Logo Brand colors Fonts Graphics or photos Further reading: SEO-Friendly Web Design Prioritize Security Security measures are essential for user trust and SEO, as Google prioritizes secure websites in search results. Check with your hosting provider to see if this is included.

SEO 121

SEO Law User-Generated Analytics 121

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Google PageSpeed Insights Googles PageSpeed Insights (PSI) is a popular choice if you want a simple, web-based report. Just plug in your URL, and youll get a quick overview of your Core Web Vitals , including LCP. Otherwise, consider a caching plugin.

User-Generated 100

User-Generated eCommerce SEO Place 100

Backlinko

SEPTEMBER 6, 2024

This lets you host your data in a secure data center or physical device that you own so your data is protected. Pros and Cons Pros Cons Self-hosted option available for data-sensitive organizations User interface may show different data than the database because it uses fingerprinting technology (IP, devices, etc.)

Analytics 104

Analytics Price Law User-Generated 104

Search Engine Land

SEPTEMBER 11, 2024

In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. SEOs with limited web development experience would greatly benefit from consulting with a developer before presenting their audit items to clients. Dig deeper: How to prioritize technical SEO tasks 2.

SEO 106

SEO Transform Education User-Generated 106

Customers.ai

DECEMBER 17, 2024

Email Deliverability Hacks: Unlocking Inboxes 2 HOSTED BY Larry Kim Founder and CEO, Customers.ai If your flow chart looks like a spider web, its no surprise youre overwhelmed. So what should marketers be doing? The answer certainly isnt do more. Its about doing what works. Lets break down what that looks like.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Search Engine Land

JULY 12, 2024

Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Getting a court record sealed or expunged Several websites that host court records require that the record be expunged or sealed for the content to be removed from their website. Legal issues can drag on for ages.

Law 72

Law Management Customer SEO 72

Marketing Insider Group

SEPTEMBER 3, 2024

But when they click on links to petitions, web pages, or donation forms, they might land on something that isn’t optimized for mobile. Hosting online meetups, webinars, and other live events to promote interaction between supporters. Consider the user experience, particularly with your calls to action.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Search Engine Land

JULY 8, 2024

With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. You’ll need to log into your hosting provider to submit the TXT file. I recommend going this route as it is the easiest.

SEO 106

SEO Transform Health eCommerce 106

Martech

FEBRUARY 21, 2025

Use a fast web host and a content delivery network (CDN) to improve performance. Run a Google PageSpeed Insights test and fix slow-loading elements like large images or unnecessary scripts. Enable lazy loading so images load only when they need to. Test different CTAs to see what wording resonates best.

Gen Z 97

Gen Z Advertising Advertisers CRM 97

Exposure Ninja

APRIL 7, 2025

Our Head of Web Development, Jenny Nicholson , sums it up: “ If a business wants something quick and simple, Wix or Squarespace can work. Businesses can install WordPress at no cost, only paying for web hosting, themes, and plugins if needed. Hosting : Unlike Shopify or Squarespace, WordPress doesn’t include hosting.

eCommerce 52

eCommerce SEO User-Generated Price 52

Buffer Marketing

FEBRUARY 18, 2025

Web Summit Date: November 10-13, 2025 Location: Lisbon, Portugal Price: TBA Best for: Tech-savvy creators, entrepreneurs, and startup founders Web Summit is one of the world’s largest and most influential tech conferences, attracting leaders from technology, media, and venture capital.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Orbit Media Studios

NOVEMBER 13, 2024

They’ve been around since the early days of the web. Anyway, courtesy of the Wayback Machine: Shoutout to how truly pixelated the Baby World Wide Web was!!! But that’s my first web post on the topic. These are the OGs. We’ll ask them how their content has changed. They’re charming! The focus has shifted. Everything.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Buffer Marketing

DECEMBER 16, 2024

That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. Buffer Best for shortening links for social media Buffer is a social media management tool that helps you create, schedule, and analyze your posts across a host of social media platforms.

Price 113

Price User-Generated Analytics Shoppers 113

Hootsuite

FEBRUARY 10, 2025

Its a handy way for marketers to remind shoppers to come back and buy all those items they look at and leave in various shopping carts across the web. Click Connect data then select Web. Just select Connect with a partner and look for your host, ecommerce platform, or other hosting tool in the list.

Social Media Marketing 99

Social Media Marketing Shoppers Law Advertising 99

Backlinko

DECEMBER 6, 2024

He aims for 1% of his web traffic to subscribe. His website gets about 400,000 monthly visitors from Google. Visitors to his site are offered a free cheat sheet on pool care. But they have to provide their email address and opt into his email list to get it. Now, in the MoFu stage, theyre considering different solutions, including yours!

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Marketing Insider Group

JULY 31, 2024

These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.” What Are Subdomains?

SEO 79

SEO Management Analytics Product 79

Neil Patel

JUNE 25, 2025

Display ads: These are visually distinct image, video, and text ads that appear alongside content on the web. When someone clicks on an ad, Google Ads and whoever hosted it share the spoils. Citations around the web are one of the ways LLMs identify and measure the relevance of your business to a particular query.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Martech

JANUARY 17, 2025

Web traffic from traditional search engines may drop by 25%, Gartner predicts. Secure cloud hosting with micro-container architecture is essential for high availability, disaster recovery, and backups. To ensure a seamless journey: Use a CMS that supports automated, personalized workflows for different audiences.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Martech

JULY 29, 2024

SearchGPT responds to queries using its AI models plus information pulled from the web. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. It will include links to relevant sources, OpenAI explained in a blog post.

User-Generated 75

User-Generated Advertisers Advertising Product 75

Welcome Software

MAY 15, 2025

They can use modern web frameworks like Next.js, SveltKit, Astro or Nuxt.js The solution: Optimizely’s capabilities helped TSH create a mobile first, headless, omnichannel, multi-language platform that is easy to use, has powerful A/B testing & personalization capabilities and reliable hosting.

Food 52

Food Marketers Marketing Shipping 52

Zumvu

JUNE 17, 2025

Some even scrape web trends to keep content calendars brimming. Creators rack their brains for new ideas, but some days, inspiration just won’t come. AI tools take the pressure off. They analyze past posts, pinpoint what got traction, and suggest fresh angles.

Finance 59

Finance Transform CRM Social Media Marketing 59

Martech

MAY 21, 2025

Status: Public Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers (requires Breeze Intelligence add-on) Sequences reporting advancements Whats new: HubSpot has added a host of new performance metrics to both the Performance and Analyze tabs within the sequences tool.

CRM 75

CRM Management User-Generated Health 75

Marketing Insider Group

MARCH 17, 2025

And heres something important to note: SEO isnt about stuffing keywords into web pages. Hosting live Q&A sessions, product demonstrations, and webinars provides a real-time connection with your audience, fostering trust and increasing brand loyalty. Live streaming has also become a powerful tool for engagement.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Hubspot Marketing

NOVEMBER 6, 2024

To use the tool, visitors must submit their email — which provides HubSpot with new leads interested in improving their web presence. You can create an email course, host a course on your platform, or create a downloadable guide for visitors to read. Video Marketing Lead Generation 12. Personalize video content.

User-Generated 84

User-Generated Marketers Marketing Advertisers 84

Martech

DECEMBER 11, 2024

We agreed to create a common client application that will be hosted under Zoom Workplace. The database is entirely controlled by Healthspan, so the AI response is only looking at certain URLs on our own website; it’s not reaching out to the whole of the web. Theyre not looking to replace them with some Zoom phone.

Customer 115

Customer Health Transform Communications 115

Welcome Software

JANUARY 10, 2025

Strapi Strapi is an open-source, self-hosted headless CMS that’s essentially the playground of dreams for developers. Optimizely is primarily an enterprise CMS platform , so smaller businesses and start-ups will probably find the platform is a little spendy for their current needs.

Management 52

Management eCommerce CRM Analytics 52

SocialPilot

JANUARY 27, 2025

Interactive events: They hosted webinars and live discussions, providing opportunities for engagement. IBM wanted to position itself as a trusted authority in the tech space, influencing decision-makers by offering valuable, data-driven content that addressed their challenges and curiosity. 5 (G2) & 4.4/5 5 (G2), and 4.3/5

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Vertical Response

MAY 25, 2025

Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions. Key aspects to check for mobile-friendliness include: Readability Image fit Button size Even without web designer skills, you can create responsive landing pages using landing page builders or pre-built templates.

SEO 52

SEO User-Generated Analytics Transform 52

Customers.ai

NOVEMBER 18, 2024

PushOwl Shopify Marketing App PushOwl is a web push notification app designed to help Shopify merchants re-engage visitors and boost sales. AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai What are the top Shopify apps for push notifications?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Exposure Ninja

JULY 18, 2025

Ahrefs research backs this up: branded web mentions now have a stronger correlation with AI visibility than backlinks do. Thanks to our AI Search Optimisation approaches, we’re mentioned pretty widely across the web , including: Award Sites : Our name appears in winning categories on sites like UK Search Awards and UK Paid Media Awards.

Branding 52

Branding PR User-Generated Law 52

Buffer Marketing

JANUARY 9, 2025

Click on “Web” If you host your online store on one of TikTok’s integrated platforms (like Shopify, WooCommerce, etc.), Go to your TikTok ads manager account and click on “Event” under “Tools” 2. Select “Data sources” and “Connect data source” 3.

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Customers.ai

NOVEMBER 25, 2024

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Google Analytics 4 (GA4) Visitor Tracking Best for: Businesses of all sizes seeking comprehensive web analytics. They’re features designed to make your life easier and your results stronger.

eCommerce 89

eCommerce Price Customer Journey CRM 89

AWeber

MAY 21, 2025

Webinars and Workshops Live or recorded web events are high-value, especially when you share expert insights or practical tips. A digital marketing coach might host a Free Email Marketing Workshop and collect leads during sign-up. Ebooks and guides signal authority and are often evergreen resources that can be shared widely.

eBook 57

eBook Copywriting Entertainment eCommerce 57

Exposure Ninja

MARCH 19, 2025

On March 20th 2025, our CEO, Charlie Marchant , took the stage at the prestigious Web Performance Summit , hosted by Bowen Craggs and Axel Springer , to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated search landscape.

SEO 52

SEO User-Generated PR Branding 52