Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g.,

Non-Profit 135

Non-Profit User-Generated SEO Analytics 135

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. The language model is based on content from Search Engine Land layered on top of ChatGPT.

User-Generated 119

User-Generated SEO PR Digital Marketing 119

Orbit Media Studios

JANUARY 31, 2023

It’s a high-stakes page because your homepage is the most visible page on your website. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. To help your homepage be a better front door, here is a checklist of homepage best practices.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Search Engine Land

AUGUST 15, 2023

Once you sign up for the Demand Gen beta, you will be able to explore the platform’s new features, including: Different ad formats in one campaign – You will be able to experiment with a variety of different ad formats, including short-form videos, carousels, portraits, and square images to try to engage your audience more effectively.

Advertising 94

Advertising Advertisers Entertainment Search Marketers 94

Hubspot Marketing

MAY 23, 2022

Best Practices for Creating Google Web Stories. Google says that styles that work the best with the format are first-person narratives, evergreen or updating stories, live stories, educational and experiential stories, and quizzes and polls. Best Practices for Creating Google Web Stories. Use engaging elements.

SEO 132

SEO User-Generated Food Education 132

Internet Marketing Ninjas

OCTOBER 26, 2023

RIP, Ten Blue Links The goal has always been to get our websites into the coveted “ten blue links,” the first page of Google’s search results. Someday soon, the best place to appear in the SERPs might not be in position 1; instead, it might be within the AI-generated answer, as a cited source. So how do we get those positions?

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Hubspot Marketing

APRIL 7, 2023

SEO pros optimize their content for SERP features to drive more organic traffic to their website. To help you optimize your content, we’ve listed some of the most common SERP features and provided practical tips on how to get your content to stand out. Check out best practices on how to get videos in the SERP recommended by Google.

Real Estate 129

Real Estate Price SEO User-Generated 129

Orbit Media Studios

MARCH 8, 2022

We’ll share the best examples from hundreds of SERPs going back 10 years. More features in more search results pages reduce the visual prominence of organic rankings, thereby reducing CTRs and traffic to websites. In 2016, the search results helped visitors find websites with wedding dresses. But in 2018, things changed.

SEO 106

SEO B2C Transform User-Generated 106

Search Engine Land

OCTOBER 10, 2023

This works by seeding the system with a list – customers, email subscribers, people who take pixel-based actions on your website – and targeting people who closely match it. Discovery only allowed creatives built using images, carousels of images, or your product data feed.

Advertising 123

Advertising Advertisers CRM eCommerce 123

Martech

MAY 11, 2022

They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Establish a baseline for website performance. Consumers are an inquisitive lot.

SEO 98

SEO Health Food User-Generated 98

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Buffer Marketing

MAY 2, 2024

Simon Sinek’s work on what moves people to deliver their best work is based on research about the power of positive emotions.  Your “how” is all about the practical steps you’ll take to realize your goal.   See how straightforward and practical the “What, Why, How” model is?

Affiliate Marketing 80

Affiliate Marketing Manufacturing User-Generated Promotion 80

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. This can be executed as a “welcome” email.

Email Marketing 125

Email Marketing Marketing Strategy Marketing Marketers 125

Hubspot Marketing

NOVEMBER 7, 2022

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. 3) Microsoft. 6) BuzzFeed. 7) The White House.

Fashion 123

Fashion Branding Product Promotion 123

Hubspot Marketing

FEBRUARY 24, 2023

Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Understanding Technical SEO Technical SEO is a beast that is best broken down into digestible pieces. Let's cover these technical SEO fundamentals before we move on to the rest of your website audit. We’ll cover these steps in-depth below.

SEO 127

SEO User-Generated Place Product 127

Sprout Social

DECEMBER 6, 2023

How to create brand guidelines to support HIPAA and social media Though you should always consult your legal counsel and compliance team regarding HIPAA compliance on social media, here are general best practices to follow as you create your brand guidelines. Department of Health and Human Services (HHS) website.

Health 100

Health Law Education Branding 100

Customers.ai

NOVEMBER 16, 2023

Good deliverability practices contribute to compliance and help avoid legal issues. From clickable carousels to live polls, interactive content not only captivates recipients but also enhances the overall user experience. Website Visitor X-Ray ID Pixel. Find Your Customers with Customers.ai See the new Customers.ai

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Search Engine Land

FEBRUARY 2, 2023

Makes an effort for its digital properties (website, app, etc.) In his book “ Product-Led SEO ,” Schwartz explains: “A Product-Led SEO effort isn’t something that only works with specific companies; rather it is a process that every website working on SEO should employ. Publishing a visual product carousel?

Product 96

Product SEO Customer Acquisition eCommerce 96

Sprout Social

AUGUST 18, 2022

We also explain how you can leverage these features to sell on Twitter and best practices to get started. The checkout link will take customers to your website or app, where they’ll fill in their details to complete their purchase. Shoppers can swipe through the carousel and tap on products to learn more.

eCommerce 108

eCommerce Shoppers Shipping User-Generated 108

Digital Marketer

AUGUST 1, 2022

The best accounting software for small restaurants The biggest money mistakes restaurants make Inventory & Taxes: How retail businesses can save money with better inventory management Family business finances: three steps to creating generational wealth with your small business. Practice is the fastest way to get better.

Content Marketing 81

Content Marketing Finance Marketing Marketers 81

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. With this direction, you’ll know how best to embed your brand voice into your social media copywriting while meeting audience expectations. What does their voice sound like?

Copywriting 123

Copywriting Transform Thought Leadership Customer Journey 123

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 140

SEO Analytics Marketing Marketers 140

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

How do you put the theory of “personalization at scale” into practice for the most important accounts for your organization? Use Web Personalization to Increase Website Engagement. A website doesn’t need to and shouldn’t be a standardized experience for everyone. Sound familiar? Answer in the comments section below!

Thought Leadership 134

Thought Leadership Communications Price Education 134

Digital Marketer

FEBRUARY 13, 2023

Now that you know how Pinterest marketing strategies are created, let’s dive deep into tricks of the trade and learn Pinterest best practices. Finally, remember to link each board to your website or social media profiles whenever possible. This will help your blog or e-commerce store more website traffic. #5:

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Adobe Experience Cloud Blog

APRIL 3, 2018

These days, it’s not only ads taking the best real estate. As a result of this innovation, a significant number of websites have experienced a traffic drop. The data appears in the form of carousel lists or answer boxes. There is little need these days to optimize your local business website for search.

Real Estate 134

Real Estate Thought Leadership Price Communications 134

Search Engine Land

JANUARY 19, 2023

16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. 9, 2012: What is Google’s view on guest blogging for links? You Better Nofollow Those Links Oct.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Exposure Ninja

MAY 5, 2022

To write the best page titles and meta descriptions, you must…. These rules are simple and easy to follow, and the result of well-optimised page titles and meta descriptions is more traffic to your website. The Best Page Title Length in 2019. The Best Meta Description Length in 2019. Make them unique.

SEO 98

SEO User-Generated Transform Advertising 98

Orbit Media Studios

FEBRUARY 22, 2022

This third group is usually just trying to get to a website. These are two very different types of phrases, attracting two distinct types of visitors to two different areas of our websites. They often include these words: how, what, who, where, why, ideas, tips, best practices, examples. CRM best practices”.

SEO 104

SEO CRM eCommerce Analytics 104

Sprout Social

FEBRUARY 23, 2022

In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. With minor tweaks, your Shop and website product pages are one-in-the-same. Source: Soludos.

Shoppers 126

Shoppers Customer eCommerce User-Generated 126

Buffer Marketing

JANUARY 18, 2024

Profile view insights Profile views are one of the best LinkedIn Premium features. These could take shape in plenty of ways — partner carousel posts , LinkedIn Lives, collab videos — but all that requires building a relationship first.    Here’s a look at those and how I’d recommend using them.

User-Generated 110

User-Generated Analytics Price Customer 110

Rock Content

OCTOBER 14, 2020

The search giant is responsible for determining a large part of the practices and technologies that will be used or abandoned by sites of all kinds. If you run such a website, you’re in the right place! What are the main errors to avoid when optimizing a website for Google News? Why invest in SEO for news? News only.

SEO 72

SEO Transform User-Generated Digital Marketing 72

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option , or you could use Facebook’s carousel ads. How do you put this into practice? Here are three of the best.

Advertising 81

Advertising Advertisers Customer Journey Shoppers 81

Neil Patel

DECEMBER 14, 2020

In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. You can promote your Page, posts on your Page, actions users took, or your website itself. This guide will walk you through the best practices for creating CPC ads that drive traffic to your website.

User-Generated 144

User-Generated Advertising Advertisers Price 144

Hubspot Marketing

SEPTEMBER 21, 2022

Whether you're meeting new connections, team members, potential employers, or customers, here is alist of tips to help you put your best foot forward and make a great first impression. You don't want your first impression to be that you're an inattentive listener, so practice active listening. Some of Don Draper’s best pitches (e.g.,

Finance 104

Finance Fashion Communications Place 104

Neil Patel

DECEMBER 30, 2021

Once clicked, they take the Facebook user to a form rather than a website, like in the example below. Facebook Lead Ads Best Practices. Dynamic Facebook lead ads are a cost-effective way to create and test ad variations and choose which one performs best. Let’s start with the basics. Conclusion: Facebook Lead Ads.

User-Generated 133

User-Generated CRM Advertising Advertisers 133

Moz

OCTOBER 18, 2020

A detailed page on every specific service, procedure, or condition the practice handles, each with a section that explicitly states whether a telehealth or similar “virtual” option is applicable to it. Optimizing internal linking structure on the business website. Localizing content on the website. Joy Hawkins : Legal Services.

SEO 78

SEO Health Food Place 78

Sprout Social

APRIL 26, 2023

“I’ve seen a lot of carousel and document posts, and I’ve seen a lot of creativity being executed there. Conducting social media experiments is one of the best ways to evaluate what content your team should be spending more time on. So it’s exciting to see how LinkedIn continues to adapt for various post types.”

Thought Leadership 103

Thought Leadership Analytics Place Marketing Strategy 103