Orbit Media Studios

DECEMBER 12, 2023

By Andy Crestodina I personally review the performance for every website we launch. We redesign around 40 websites per year. So I spend a lot of time in and out of GA4 accounts, measuring the impact of website redesign projects. Every website is different. Nothing should change on launch day but the website.

Analytics 70

Analytics Copywriting SEO PR 70

Hubspot Marketing

APRIL 23, 2020

you want to redesign your website. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. How Often Should You Redesign Your Website?

SEO 138

SEO Inbound Marketing Analytics Management 138

OnDemand CMO

AUGUST 24, 2023

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. Sure, your new website may be “pretty,” but… Is it resonating with the right audience? Why, you ask? Simplify.

Transform 74

Transform eBook Entertainment Communications 74

CXL

DECEMBER 9, 2022

The easier your website is to use, the more people use it. Why intuitive design is important for websites? When is a website intuitive to use? How to design intuitive navigation and search People spend most of their time on other websites Be careful about redesigns Conclusion. Intuitive design is invisible.

User-Generated 97

User-Generated Law Retail Analytics 97

Tiecas

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? However, the sad truth is that many of these redesigns fail to deliver the desired results. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. You are not alone.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Social media should send people to your website, not vice versa. Call it “tunnel vision.”

Fashion 98

Fashion Place Promotion Management 98

Martech

MARCH 20, 2024

Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. However, the ROI can be enormous. Descriptive names (e.g.,

Transform 115

Transform Branding Management Education 115

Hubspot Marketing

APRIL 21, 2023

That’s why you need inspiration from A/B testing examples. A/B Testing Examples Website A/B Testing Examples 1. HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. So, what's the recipe for high-impact success?

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive.

Marketing 99

Marketing Marketers Management Product 99

Kuno Creative

JULY 5, 2022

We often have clients who come to us asking what they can do to bring more traffic to their website. While we’re really good at developing an SEO strategy to help with that, it’s just as important to have a website that converts well.

SEO 88

SEO 88

Neil Patel

NOVEMBER 14, 2022

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? When it comes to minimalist website design, that feeling becomes more pronounced. This article will explore the relationship between minimalist website design and organic keyword rankings.

SEO 77

SEO Non-Profit User-Generated Place 77

Hubspot Marketing

NOVEMBER 7, 2022

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. 3) Microsoft. 4) Mashable. 5) HubSpot.

Fashion 123

Fashion Branding Product Promotion 123

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Is Your Industrial Website Optimized for Engineers and Technical Buyers? Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Tiecas

MARCH 15, 2024

So, why should a roadmap be your first step? Let’s dive into the fundamental reasons why s trategy must always precede action. How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? You are not alone if you don’t have a documented strategy or roadmap.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. And why not? Professionals trust search engine results and comparison websites less. They barely trust vendor websites at all. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head. Lead routing.

Marketing 127

Marketing Marketers Manufacturing Performance Marketing 127

Search Engine Land

JULY 26, 2023

And the good news is that when SEO drives targeted traffic, that traffic can be one of the biggest revenue drivers for a website. But so many factors (many of which are outside of the scope of SEO) can contribute to whether you get a conversion on a website. Online dating, two-day delivery, binge-watching a series on TV.

SEO 98

SEO Food eCommerce B2C 98

Martech

JANUARY 21, 2022

Why we care. From the same survey, for instance, 43% of respondents said website design and development was a top service provided by their agency in 2020. From the same survey, for instance, 43% of respondents said website design and development was a top service provided by their agency in 2020. The study surveyed U.S-based

Transform 120

Transform Marketing Marketers Analytics 120

Hubspot Marketing

OCTOBER 2, 2019

If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. However you got here, you're not happy.

Food 143

Food Branding Place Product 143

Orbit Media Studios

JANUARY 16, 2024

By Andy Crestodina It’s a website. It’s common to see websites that distract, confuse or worse. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Here is a list of things that should probably just be removed from all websites.

PR 127

PR SEO Place Promotion 127

Search Engine Land

NOVEMBER 29, 2023

The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google. Google is no longer just a search engine. This shift requires brands to rethink what it means to do SEO today and beyond. From text to visuals.

Transform 109

Transform eCommerce SEO Promotion 109

Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Why we care. Google is giving advertisers access to Demand Gen’s new features to upgrade thier Discovery ads.

Advertising 94

Advertising Advertisers Entertainment Search Marketers 94

AWeber

APRIL 17, 2024

Benefits of real estate email marketing 1 - Measurable Unlike other types of marketing that are difficult to measure, you can determine the ways in which your email efforts are impacting business by reviewing information such as open rates, click rates, traffic to your website, and more. Think about that for a minute.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. The website is the heart of your digital experience,” Capozzi said.

Transform 112

Transform CMO Traditional Marketing Communications 112

Search Engine Land

FEBRUARY 17, 2023

Microsoft stated that it is incorporating conventional search ads – a form of advertisement where companies pay to have their websites or products displayed on search results for keywords relevant to their business – and integrating them into responses produced by the Bing chatbot. Why we care. Big plans for the future.

User-Generated 92

User-Generated Advertising Advertisers Product 92

Lynton Web

FEBRUARY 28, 2023

Why We Redesigned The Lynton Site As our company evolves, our online presence should reflect that. Why We Redesigned The Lynton Site As our company evolves, our online presence should reflect that. You may have noticed something different — a completely new look and feel to our site. Visit The New Lynton Site Today!

Education 52

Education Product Branding Marketing 52

Search Engine Land

MAY 24, 2023

Here are steps you can take to help leadership understand why they can’t ignore SEO and why they should get excited about it. An explanation can be something as simple as: What SEO is: SEO improves a website so that it performs better in the search engine results. ” Some things never change. million searches per minute.

SEO 100

SEO User-Generated Shoppers Education 100

Search Engine Land

OCTOBER 28, 2022

A common example in SEO happens when working with a client (and other stakeholders) on a website redesign. More often than not, the designs, and some proposed technical implementations, will be taken from other websites without considering the ‘other’ factors that go into how a website ranks.

SEO 128

SEO PR Finance B2C 128

Search Engine Land

JANUARY 27, 2023

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? Because it was. We know from Google that featured snippets were introduced in January 2014. year-over-year.

Search Marketers 122

Search Marketers Real Estate SEO Marketing 122

Neil Patel

JANUARY 14, 2021

This is why getting the redirect right is crucial to your overall digital marketing strategy. According to Google , the main reasons to use a 301 (permanent) redirect are: You’ve changed domains People access your site through multiple URLs You are merging two websites or pages. Simple enough, right?

SEO 98

SEO Manufacturing Digital Marketing Product 98

Search Engine Land

JULY 14, 2023

GA4 is the predominant platform for measuring website performance and user behavior. This is why analytics professionals (like myself) have been advocating for businesses to enable GA4 for well over a year now. The redesigned interface reflects a shift toward a more user-centric approach. This is a flaw in their logic.

Analytics 97

Analytics Key Performance Indicator User-Generated Customer 97

Hubspot Marketing

DECEMBER 28, 2022

Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders.

Management 111

Management Communications Product Marketing 111

Marketing Insider Group

MARCH 2, 2023

But, you can’t build a website without making some concrete design decisions. Don’t fall into their trap when they say you just have to go with ultra-minimalism while branding your website. If your website isn’t tailored to each of your viewers specifically, they’re already disappointed.

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. connecting contacts to contacts or companies to companies). Learn more in this video. Get MarTech! In your inbox.

User-Generated 101

User-Generated Law Management Communications 101

Search Engine Land

FEBRUARY 16, 2023

This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Why do businesses still struggle to add SEO to their hierarchy? Plenty of #SEOhorrorstories , such as: A relaunch of the website that completely ignores SEO? Yet we’re not yet fully there. Marketing Sales.

SEO 99

SEO PR Key Performance Indicator Communications 99

Martech

DECEMBER 13, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. Q: Did you start out wanting to be in marketing? What do you focus on?

B2C 108

B2C Energy Analytics New Technology 108

SMA Marketing

JUNE 9, 2022

In today’s digital age, you need to have a strong website that makes a good impression on new and existing customers. That’s why keeping your website fresh is more important than ever before. There are a few different ways to refresh your website. Keep reading to learn why. Benefits of Designing a New Website.

SEO 52

SEO Education Customer Branding 52

Sachs Marketing Group

AUGUST 5, 2023

The stakes are high – a poorly designed website can deter potential customers, harm your brand, and waste valuable resources. Fortunately, there are a few things to keep in mind when searching for a web design company to design or redesign your website. Read client reviews for insights on reliability and communication.

Law 52

Law Price eCommerce Branding 52