Welcome Software

APRIL 17, 2025

is the culprit of why good tests never reach statistical significance. Between slow data collection and high-variance metrics, detecting real effects in your website redesign or pricing strategy can be frustratingly elusive. Why does this happen? That's where CUPED comes in. Limited traffic: Not every company is Google.

Transform

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents.

Transform

Orbit Media Studios

NOVEMBER 13, 2024

Probably, they’ve discovered that making a website the primary source for new statistics is a great way to differentiate a content program. By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. is one of the questions.

Marketers

Martech

APRIL 2, 2025

Carts and forms Customers can shop, manage their carts and begin the purchase process inside the email instead of merely using the email as the bus that takes the customer to your website. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding

Duct Tape Marketing

JULY 23, 2025

The conversation covers the art and science of emotional targeting, how to move beyond features to customer outcomes, and why authentic, emotion-driven marketing is the new CRO superpower. Website: getuplift.co 16:49 – The Realities of A/B Testing Why most tests fail—and how emotion-based hypotheses create learning and impact.

Marketers

Exposure Ninja

AUGUST 4, 2025

Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework. How to Build Websites That Convert AI-Driven Traffic The Age Care Bathrooms website had room for significant improvement.

Transform

SocialPilot

FEBRUARY 23, 2025

Why Is Review Marketing Important? Instead of just acknowledging the issue, they use that insight to redesign their jeans with deeper pockets, leading to happier customers and stronger sales. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones.

Marketers

Neil Patel

JULY 11, 2025

Let’s break down how user personas work and why they make websites 2-5 times more effective and easier for your target audience to use. Why would they choose you over other options? If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about.

CRM

SocialPilot

JULY 11, 2025

The Psychology Behind Reviews: Why They Trigger Action To understand why customer reviews matter in boosting your brand revenue the way they do, we must look beyond their written words and delve into their psyche. 93% of purchase decisions are influenced by reviews , which makes them a key commodity for businesses.

Shoppers

Backlinko

FEBRUARY 5, 2025

A website audit helps you find what’s holding your site back. And to make it easier, Ive created a free website audit checklist that you can refer to as you follow along. And to make it easier, Ive created a free website audit checklist that you can refer to as you follow along.

SEO

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Simple: You can increase website traffic through Social media strategies. Optimizing your profile improves credibility, boosts trust, and upgrades website click-through rates. How This Strategy Boosted Website Traffic?

Transform

SocialPilot

MARCH 24, 2025

Because people usually find your business through search results and engage with your website first so simply dont check Facebook page just for reviews. Simple, embed Facebook reviews on your website! How to Embed Facebook Reviews on a Website? (2 Showcasing customer reviews is one of the best ways to do it! Lets get started!

User-Generated

Welcome Software

MARCH 17, 2025

Remember when businesses redesigned websites based on executive preferences? Or launched features because competitors were doing it? Those days are fading. Companies have discovered that systematic experimentation beats gut feelings. Teams collaborate in a dedicated workspace with shared briefs, designs, comments, and assignments.

Transform

Martech

JANUARY 14, 2025

Updates managers will love Stay ahead with email digests for high-intent website visitors. Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. HubSpot launched 97 updates in December 2024. Compare campaigns with more customization and easy exports.

CRM

SocialPilot

JULY 7, 2025

That’s precisely why we put this blog together. Why it matters for marketers: If your brand is investing in video, make sure your hooks are strong and your content grabs attention quickly. Why it matters for marketers: It’s a great time to revisit your carousel strategy—think storytelling, step-by-step guides, or product highlights.

Thought Leadership

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. The same goes for building and redesigning a website.

SEO

Martech

JULY 30, 2025

Why customers should care. Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing Strategic copywriting: The cornerstone of your brand story Think of your brand story as a three-act structure: Act 1 : Who you are and why you exist. Strategic copywriting plays a key role in this process.

Copywriting

Welcome Software

AUGUST 23, 2024

In our latest experiment, if visitors pet the dog on our website's homepage, they got a link to our " Lessons learned from 127,000 experiments " report. Swept off our feet by the charm of data-driven decisions, we dive headfirst into A/B testing. For a while, everything works and conversion rates improve. Let's dive in.

User-Generated

Backlinko

MARCH 13, 2025

Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. Then, apply targeted fixes based on real data. Not hunches. As economist W.

eCommerce

Buffer Marketing

NOVEMBER 25, 2024

That's why 69% of brands increased their influencer marketing budgets this year. Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It's accessible to businesses at any budget.

Influencer Marketing

Orbit Media Studios

JUNE 10, 2025

It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website. It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website.

User-Generated

Backlinko

MARCH 25, 2025

That’s why we decided to do something different. Why does this first P matter so much? We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Now that you see how we evaluated these niches, lets find the right one for YOU with our Three Ps framework.

Real Estate

Orbit Media Studios

JUNE 10, 2025

It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website. It’s almost certain that with a few adjustments, even before you do A/B testing, you can increase the percentage of visitors who turn into leads on your website.

User-Generated

SocialPilot

JULY 4, 2025

That’s exactly why most brands struggle: You want visibility, but don’t want to sound salesy. Throwback: Our first website looked like this… From 0 to 10,000 users – what we learned… (timeline carousel) How SocialPilot started: One frustrated freelancer, one big idea It took 3 failed versions before this finally clicked.

Thought Leadership

Welcome Software

FEBRUARY 18, 2025

You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? In fact, up to 88% of users are less likely to return to your website if they’re less than keen on the user experience. What is a website audit? Cos those guys, they’re not so loyal.

COS

Welcome Software

MARCH 18, 2025

While basic metrics might tell you what happened, ratio metrics help you understand why it happened and what to do next, turning data points into strategic advantages that snowball into business-changing outcomes. Image source: Optimizely Why should you use ratio metrics for A/B testing and experimentation? Now you'll know.

Price

Businesses Grow

JUNE 2, 2025

Too short for a blog post, too fun to ignore, here are some random thoughts from the world of marketing and beyond. AI became a friend Here is the moment I felt genuine fondness for ChatGPT. I was preparing for a trip to France and asked ChatGPT to help me brush up on my French. I thought this phrase would be helpful.” AI became a friend.

Transform

Welcome Software

AUGUST 15, 2024

Why can't marketing get us more customers? Here's why: Enterprise sales need a human touch Crowded markets demand differentiation Strategic upselling goes beyond in-product prompts The key is leveraging both PLG and Sales-Led Growth (SLG). Aligning with the marketing team can seem like a bit of a mystery.

Communications

Duct Tape Marketing

JULY 24, 2024

More About Jesse Wroblewski : Connect with Jesse Wroblewski on LinkedIn Visit his Website Grab a Copy of Marketing For Supervillains Check out his Youtube Like this show? He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. I couldn't be happier.

Marketers

Search Engine Roundtable

AUGUST 4, 2025

Microsoft Advertising updates its website exclusions. Microsoft Advertising Website Exclusions Updated Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land.

Advertisers

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Manufacturing

Hubspot Marketing

APRIL 23, 2020

you want to redesign your website. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. How Often Should You Redesign Your Website?

SEO

Adobe Experience Cloud Blog

JUNE 13, 2014

Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want a redesign to recharge sales? The Invisible Risks of Redesigning Your Website. The secret?

Thought Leadership

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

CRM

Orbit Media Studios

SEPTEMBER 3, 2024

The client asks, “How often should we redesign our website?” Since then, we’ve done some research to really answer the question… What is the average lifespan of a website? We looked at 50 of the top marketing websites in the Internet Archive to see the interval at which they redesigned. The short answer?

CMO

Hubspot Marketing

OCTOBER 2, 2019

If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. However you got here, you're not happy.

Food

Hubspot Marketing

APRIL 11, 2017

Example: John: I think we should hire someone to redesign our website. Example: John: I think we should hire someone to redesign our website. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.

Advertisers