Backlinko

APRIL 7, 2025

Lets start by understanding what helpful content is in Googles eyes. What Is Helpful Content? Helpful content delivers what a searcher needs, whether they’re seeking information, researching options, or ready to buy. But what was the Google Helpful Content Update (HCU)? We follow these guidelines here at Backlinko.

User-Generated

Hubspot Marketing

JANUARY 16, 2025

Table of Contents What is content scoring? How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? What is content scoring? Guess what? I use Later to help me with that, which means I dont need to be. Using a tailored content scoring process.

Analytics

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. Table of contents Why Use AI in Public Relations How is AI used in public relations? In fact, 76.6%

PR

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. In this article, well explore how this and other gen AI tools work. Some AI tools use parameters rather than freeform input.

Transform

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? If you have, or are planning to start, a B2B newsletter , devote some time to your content strategy.

Education

Hubspot Marketing

OCTOBER 8, 2024

I now run HubSpot’s Freelance Network, a contract program with over 40 writers. When I first joined HubSpot, I was introduced to 11 freelance writers. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. Here’s what I worked on. The best part?

Price

Hubspot Marketing

JULY 16, 2024

Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of? Here’s what I got. What I like about ChatGPT is that it’s a good idea generator. Let’s dive in.

SEO

Hubspot Marketing

JUNE 30, 2025

Marketing Job Responsibilities This section should clearly outline what tasks and duties the person in this role will be responsible for. When a candidate reads the job responsibilities section, they should be able to clearly understand what the role entails and how the role fits into the broader organization.

Management

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated

Backlinko

OCTOBER 21, 2024

It usually means you learned something new. It’s what makes your content fresh—often leading to better rankings. ” What does this mean? But then, a new article pops up discussing how AI is changing SEO. What does Google do? We use this framework to guide writers.

SEO

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. You’re not an anomalous failure, and it doesn’t mean your team sucks. The writer was referring to last fall and winter. Probably not.

Transform

Jeff Bullas

AUGUST 1, 2025

workers worry AI will reduce job opportunities in the next few years. And adoption rates tell the story: Only 15% of mid‑career professionals actively use AI at work , compared to nearly double for Gen Z. Suddenly AI can generate ideas, drafts, and designs in seconds. Why does this matter for AI?

Gen Z

Backlinko

JULY 15, 2025

But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” They just don’t know what to do about it yet. One week, you write blog posts.

Customer

Jeff Bullas

JULY 18, 2025

AI isn’t just changing how we work, it’s changing what work is. It is also challenging what it means to be human. It’s pushing the limits of our tolerance for truth…forcing us to question what truth even means, what’s fake or virtual, what’s authentically human, and what exists in that uneasy space we now call “hybrid.”

Transform

Backlinko

MARCH 26, 2025

Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. No matter what tool you use. For example, I used AI extensively to write this article. AI makes reader research way easier.

eCommerce

Hubspot Marketing

JUNE 12, 2025

When I saw what AI could do, even in the early stages, I thought, “ Wait , what if I can just do this myself without hiring anyone?” How My AI Agency Works Day-to-Day Before I go any further, let me explain my agency model. But once ChatGPT hit the scene, I realized I could strike out on my own. Here’s how I do it.

Copywriting

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year.

Tentpole

Hubspot Marketing

JUNE 9, 2025

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Most are approaching AI wrong, treating sophisticated technology like a vending machine. The problem? Insert prompt.

Management

Hubspot Marketing

DECEMBER 30, 2024

Because it helps me analyze what is and isn't working. Table of Contents What is content monitoring? What is content monitoring? Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. I love content monitoring!

eCommerce

Orbit Media Studios

OCTOBER 16, 2024

Keyword-first SEO means starting with search in mind. Here’s what that process looks like in a flowchart form: Notice that this process shares some of the steps (and letters) from the first flowchart. Then we’ll share an SEO framework for each approach. I’ll also use some little flowcharts. Each of those is outlined below.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

We found no differences at all in publishing frequency, use of images or the use of AI. They may consider themselves professional writers and make writing part of a daily routine. Those with less experience are unlikely to be daily writers. Those with less experience are unlikely to be daily writers. Next, the analysis.

Marketers

Hubspot Marketing

JULY 29, 2024

Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Enter AI-generated search engines. Table of Contents What are AI search engines? 7 Best AI Search Engines 1.

Price

Sprout Social

JANUARY 22, 2025

You need to mind how you approach the platform. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn? Having a LinkedIn presence is an expectation for B2B brands. However, no business should hop on a social platform just because. Sharing the latest industry trends Breaking news.

Marketing Strategy

Backlinko

JANUARY 23, 2025

This includes Google’s recent addition: AI Overviews. Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. 1 for search terms like waco cabins. They made $1.1 million in their first year and sold the business for $7 million in 2024. Just look at the 89.3

SEO

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Table of Contents Reddit User Demographics What content resonates with Reddit users? What content resonates with Reddit users? The internet is full of opinions. million use it weekly.

Gen Z

Hubspot Marketing

APRIL 15, 2025

2024 was the year of AI tools. What stood out to me were the tools that actually helped you get things done. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. AI Tools for Productivity and Audience Growth My Top Picks 1. Edit a document just by saying what changes you want.

Product

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Your strategy will depend on this.”

Gen Z

Backlinko

MARCH 3, 2025

Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). Not random traffic.

SEO

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Table of Contents Reddit User Demographics What content resonates with Reddit users? What content resonates with Reddit users? The internet is full of opinions. million use it weekly.

Gen Z

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. While AI content is certainly impressive, it hasn’t led to the results that many people expected. And what should you do for your blog instead?

User-Generated

Search Engine Land

JULY 26, 2024

Get to know the key writers in your niche If PR isn’t your full-time role, you likely don’t want to monitor every single journalist in the land, their likes and dislikes and who they work for. Read what they write about your industry, and then send an email to introduce yourself. Maybe, maybe not, but what we were is quick.

PR

Businesses Grow

APRIL 28, 2025

I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. Here are the questions and my answers covering automated content, strategy, humanity, and more: There’s a quote going around about people who aren’t using AI being replaced by people who are using AI.

Transform

Hubspot Marketing

NOVEMBER 25, 2024

So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own. If you’re like me, you only open a small fraction of the (dozens?

Promotion

Backlinko

MARCH 26, 2025

What Is Keyword Cost? Understanding keyword costs helps you: Make smarter bidding decisions Choose high-value keywords Maximize your ROI Optimize your campaigns for lower costs But before you can lower costs, its helpful to understand what goes into keyword pricing. Higher Quality Scores mean lower costs. Source Howd they do it?

Price

Welcome Software

MAY 2, 2025

Whether you’re a hands-on content marketer juggling deadlines or a marketing leader trying to scale content production without sacrificing on that all-important quality, you’ve probably already welcomed an AI tool (or five) into your workflow. But there is a catch: Sure, AI is fast, but it's not quite human , is it?

Whitepaper

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI.

Transform