Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. 5:53] What post formats should you be using on Instagram? [9:30] 2022) Edition.

Marketing 96

Marketing Marketers Customer Journey Education 96

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

APRIL 25, 2022

If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Here’s what you need to know. We first pointed out TikTok as the app marketers should watch back in 2019. This includes billion-dollar brands like Google, Ikea, and YouTube.

Gen Z 110

Gen Z Influencer Marketing Social Media Marketing Finance 110

Search Engine Land

DECEMBER 16, 2022

At the moment, change is the only constant in the economy. Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. It provides vital business insights into consumer behavior and intent while helping content get discovered and measured.

Communications 97

Communications SEO CMO PR 97

Rock Content

MARCH 5, 2018

Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. So what is See, Think, Do, Care? The See stage includes what Kaushik said is a brand’s largest qualified addressable audience. That includes display ads, too.

CMO 55

CMO User-Generated Marketing Marketers 55

Content Marketing Institute

OCTOBER 11, 2017

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients). Convergence of SEO and content.

SEO 106

SEO B2C Marketing Marketers 106

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. But guess what?

Millennials 137

Millennials User-Generated Education Advertising 137

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . First, let’s understand the biggest changes in search this year and what we can expect next year. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing.

CMO 52

CMO CRM Transform Customer 52

Duct Tape Marketing

MARCH 10, 2016

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. It’s a big moment – you’ll need absolute silence to concentrate. Planning your marketing spend for the next 12 months is no mean feat. What’s your budget?

Marketing 47

Marketing Marketers Food Price 47

Unbounce

APRIL 18, 2024

/ Conversion optimization What is CRO testing? 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. What’s up with that? What can you do to fix it? TABLE OF CONTENTS What is a CRO test? What are the different types of CRO tests? What is a CRO test?

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Search Engine Land

SEPTEMBER 8, 2023

It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry. “It is, without exception, the only major statistic in sports which is a record of what an observer thinks should have been accomplished.” ” One can only hope.

SEO 143

SEO Health Place Product 143

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse.

User-Generated 75

User-Generated Real Estate Transform Place 75

Hubspot Marketing

FEBRUARY 23, 2024

Just because a company you’ve got your eyes on hasn’t advertised a role doesn’t necessarily mean they’re not open to bringing the right person on board. Table of Contents What is a job inquiry email? How to Write a Job Inquiry Email What ChatGPT Wrote Me Writing My Own Job Inquiry Email What is a job inquiry email?

Marketing 80

Marketing Marketers Product Marketing Advertising 80

Hubspot Marketing

APRIL 12, 2024

Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. We look over at the person who seems to get it all done while still managing to have a life, and we ask ourselves: What does she know that I don’t? Here’s what science says. Insert: our phones.

Product 106

Product Energy Food Management 106

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

SEO 65

SEO Transform Gen Z PR 65

Hootsuite

APRIL 6, 2023

It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. 2005 marked the apex of Myspace.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Neil Patel

OCTOBER 14, 2020

More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day.

Promotion 135

Promotion Shoppers User-Generated B2C 135

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. Content Upgrades. For someone who doesn’t work in marketing, it’s worthless.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Unbounce

APRIL 2, 2019

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. And since it’s our blog, that’s what we’re going to do. Show me the examples!” ).

Real Estate 145

Real Estate Transform User-Generated Promotion 145

Search Engine Land

FEBRUARY 17, 2023

Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. ” – Search Engine Watch, Yahoo!

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Neil Patel

JANUARY 2, 2019

I know what you are going through. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. And can you guess what happened? So, what did he do? Of course not!

Branding 111

Branding Promotion User-Generated Whitepaper 111

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Alternatively, you can also find us on both iTunes and Google Play stores. Table of Contents: . Data-Driven Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Rock Content

JUNE 1, 2016

It’s no secret that consumers are taking control of what content they choose to see. Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark. to learn how they consume content, what they like, and how it makes them feel.

eBook 46

eBook Whitepaper Entertainment Millennials 46

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Skip ahead with these links: What is a social media campaign? Skip ahead with these links: What is a social media campaign?

User-Generated 131

User-Generated Customer Journey Social Media Marketing Entertainment 131

Duct Tape Marketing

JUNE 27, 2018

Transcript of A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. Back to Podcast. Transcript. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine.

Branding 60

Branding Health Communications eBook 60

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Hubspot Marketing

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. To succeed in this fast-paced marketing world, you have to stay ahead of the game. Why Follow Marketing Trends?

Market Trends 144

Market Trends Marketing Marketers Advertising 144

Hootsuite

SEPTEMBER 9, 2020

That doesn’t mean you should use all of them. Where does your content naturally strike a chord with fans? With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. You can target brand new customers or returning ones. New friends! Facebook ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JULY 29, 2019

Knowing what you want to say. Meanwhile, see what he has to say on his Twitter account (including, when he’s railing on Trump). Joseph tells you not to say “utilize” when you mean “use.” If you can’t say what you mean simply, consider this a signal for getting clear in your mind. Know how to say it. Stephen King.

Copywriting 111

Copywriting eBook Advertising Advertisers 111