Hubspot Marketing

JULY 11, 2024

Then she told us if the heart rate deceleration kept happening, an emergency cesarean would be necessary. Mind Movies can be self-inflicted — an athlete, for example, might imagine herself making the game-winning shot — or, they can be done to us, prompted by writing. Because writing is actually not our work. my wife asked.

Copywriting

Martech

SEPTEMBER 6, 2024

I instructed it to use my voice and supplied all the previous posts in this series for reference. Let’s take a moment to reflect on our journey throughout this series and look ahead to the exciting (and sometimes nerve-wracking) future that awaits us. Below is the edited output, adding a few of my own touches.

Transform

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price

Hubspot Marketing

DECEMBER 10, 2024

Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks. I dont want to make it sound easy because it will be a lot of work, especially if your website is new, but once youve earned those top spots, you can expect sales to come to you.

SEO

Marketing Insider Group

OCTOBER 7, 2024

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. Content published on your website or social media will continue working for you long after it’s been created.

Branding

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. Our money went into building the kind of agency wed want to work with. Everyone told us we were mad. But, as the momentum built, our community did the selling for us. No funnels.

Transform

Martech

JANUARY 27, 2025

DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies. He said DeepSeek’s open-source model, which allows many people to use and improve it, is going to spur major AI breakthroughs.

Copywriting

Buffer Marketing

JULY 11, 2024

  Of course, it’s not been without work. There are several of us on the team focused on sharing more about our work and building our presence on LinkedIn — and we've all leaned on Tami's excellent prompts at some point!) Work smarter, not harder.

Branding

Martech

JULY 24, 2024

We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities. AI is one of many tools available to us. Just like all tools, we have to use the mechanic’s motto: “Use the right tool for the right job.”

Marketing

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated

Hubspot Marketing

DECEMBER 3, 2024

No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. My first virtual assistant, Caitlyn, asked me how I was using it, to which I rambled on about how I ‘map out my dream life’ there. She replied with, “No, how do you use it for business?”

Product

Hubspot Marketing

DECEMBER 30, 2024

But when it comes to work-related processes, it's one of my favorite things. Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Even if youre working on smaller sites, I recommend using content monitoring as part of your strategy.

eCommerce

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. Which leads us to one of the enduring merits of direct mail. . Often they receive mail with joy. Consider how things have changed.

Direct Mail

Buffer Marketing

FEBRUARY 7, 2025

The first ten months essentially balanced out to break even, but then November and December each brought in over $100,000 in profit, pushing us to that final $200,000 figure for the year. This gives us a strong indication of what 2025 might look like, starting the year with this kind of monthly profitability as our baseline.

Energy

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Is it tiring to refine and edit how we work constantly? Most of my experience has been completed outside of the office setting, and as a remote work enthusiast and author , I prefer it that way for my productivity and quality of life.

Product

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. The first five use cases are from HubSpot’s internal SEO team. hours per day with AI.

SEO

Marketing Insider Group

AUGUST 27, 2024

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. The manufacturing space will have an estimated output of $35.2

Manufacturing

Hubspot Marketing

JUNE 2, 2025

Here are some practical approaches we used at Gong that are still relevant and effective today. So, we started with that goal and worked backward. And from there, offering useful, actionable guidance that made people feel seen and supported. We asked ourselves: What are they doing today thats no longer working?

Branding

Backlinko

DECEMBER 28, 2024

Then, check your inbox for QR code assets you can use. Plus, research from Shout About Us reveals that up to 76% of customers may update their negative reviews if you reply and take steps to address their concerns. Heres how it works: Open the tool and enter your businesss name, site, or phone number into the search bar.

User-Generated

Hubspot Marketing

OCTOBER 22, 2024

Having worked with several B2B organizations, I’ve observed that each department often works in isolation. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Marketers are often asked to do more with less. I’ve been there too.

Analytics

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. “When people ask what our marketing hack is or which agency we worked with, they miss the point. We had 3,000 people on the phone tell us exactly what they wanted. Take detailed notes using their exact words. Talk to your customers. Just listen.

eCommerce

Marketing Insider Group

NOVEMBER 18, 2024

Use content categories to diversify posts and keep engagement high. User-Generated Content: Content shared by your followers, testimonials, or photos of your products in use. Behind-the-Scenes Content: Show your team, work process, or company culture. Quick Takeaways: Set clear social media goals to guide content planning.

User-Generated

Hubspot Marketing

JANUARY 17, 2025

Heres what we did, what worked (and what didnt), and what we learned along the way. Email marketing seemed like a natural starting point for us. So, we asked ourselves: What if AI could help us understand not just what group or cohort someone belongs to but also the specific job they're trying to get done ? But what and how?

Transform

Martech

OCTOBER 18, 2024

But from my experience, copywriting isn’t the most effective use of generative AI. Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. I earned my MBA (from Georgetown University, Hoya Saxa!),

Copywriting

Hootsuite

OCTOBER 9, 2024

How do social listening and customer advocacy work together? Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. What is customer advocacy? The key: Social media listening (keep reading).

Customer

Martech

NOVEMBER 5, 2024

Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. Example email Subject line: Buy 2 Get 1 Free Preview text: Jayseon will never forgive us… It’s Black Friday NAME! Black Friday should be no exception.

Copywriting

Martech

NOVEMBER 4, 2024

Digital natives aren’t like the rest of us. We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland. Do more of what works and less of what doesn’t. Call it “the consumerization of B2B.” Don’t blow it.

B2C

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Use cases in real-world scenarios. Authority and trust.

SEO

Martech

OCTOBER 17, 2024

If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. What if consumers could see how their data was being collected and used? The people who collect that information desperately don’t want us to know everything they collect and know about us.

Customer

Sprout Social

SEPTEMBER 23, 2024

But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s how we see AI at Sprout: a force multiplier that significantly increases the time our team members have for their most critical work.

Transform

Hubspot Marketing

AUGUST 19, 2024

At their core, they work like a small business within a business. “ The key to innovation is building these small teams that work the way a startup can — in fast sprints ,” he says. Lesson 3: Go all-in on what's working to grow faster. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Brand Management

Hootsuite

JANUARY 10, 2025

Read on for industry insights, examples, and advice on using numbers in social media narratives. Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese.

PR

Marketing Insider Group

SEPTEMBER 23, 2024

Integration capabilities: Allows the software to work seamlessly with other business tools. Benefits of Using Software For Marketing Management Marketing management software offers numerous benefits that can significantly enhance a business’s marketing efforts. Analytics: Offers valuable data insights.

Management

Hubspot Marketing

DECEMBER 6, 2024

Ive even found that I use my credit card as a form of activism and intentionally buy from brands whose values are ones I believe in and want to reward. When I work with clients on this, we often do it in the context of revisiting and revising their mission, vision, and brand values, to make them more inclusive.

Communications

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator

Hubspot Marketing

JULY 30, 2024

We long for the days when a simple, singular photo could give us the engagement we were looking for! Time is our most valuable resource, and without it, we don’t have much space to enjoy what our work is meant to give us! My team’s favorite place to batch-work our Instagram posts is on a collaborative board on Notion.

Product

Customers.ai

DECEMBER 17, 2024

Its about doing what works. Free Webinar: Watch Now The Problem: Why Overcomplicated Email & SMS Flows Dont Work Too Many Steps, Too Few Results The more complicated your workflows are, the less they actually work. Heres how it works: Send a promo email highlighting the offer or product. Bottom line? The best part?

Outbound Marketing